AtData + Improvado: Email Intelligence Automated

Connect TowerData and let AI agents query email validation, demographic enrichment, and audience intelligence for better targeting.

SOC 2 Type II 1,000+ data sources Any warehouse or BI tool

Improvado Agent

Connected to AtData (TowerData)

Show me email deliverability by domain for our last campaign.

Your campaign reached 847K subscribers. Gmail delivered at 94.2%, Yahoo at 91.8%, Outlook at 89.3%. Spam placement was highest on Yahoo at 4.7%.

Which subscriber segments have the highest invalid email rates?

Your 'Inactive 90d' segment shows 18.2% invalid emails, costing you $2,340 monthly in wasted sends. 'Trial Users' segment has 12.1% invalid. I recommend suppressing these before your next send.

Trusted by data-driven teams

1,000+

Integrations

200+

AtData (TowerData) Fields

99.9%

SLA Uptime

<5 min

Setup

SOC 2

Type II

Key Takeaways

Connect TowerData to your data warehouse

Improvado integrates with TowerData's API to extract email validation results, demographic enrichment data, and audience intelligence automatically. Pull email deliverability scores, demographic profiles, social media connections, and purchase behavior insights from your TowerData campaigns. The integration handles large-scale data enhancement projects and ongoing email validation processes. Configure automated data refreshes to keep your enriched customer profiles current across all marketing platforms.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the AtData (TowerData) API

15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.

Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.

Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio

AI Agent access via MCP Query, write, and monitor AtData (TowerData) through Claude, ChatGPT, Cursor, or any MCP client

Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.

OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.

Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.

Integration Details

Unified customer intelligence across platforms

TowerData enrichment data flows into Improvado's Marketing Common Data Model, standardizing customer intelligence across all your marketing tools. Combine email validation and demographic data with campaign performance from Google Ads, Facebook, email platforms, and CRM systems. Your normalized TowerData insights integrate seamlessly with customer databases, marketing automation platforms, and analytics tools. Build comprehensive customer profiles that enhance targeting, personalization, and attribution analysis across all channels.

AtData API v2 · API key · daily sync · full refresh

Schema Overview

Data objects and fields Improvado extracts from AtData (TowerData)

Object	Fields
Email Validation	email validation_status deliverability_score domain_type risk_level
Email Intelligence	email demographics interests purchase_behavior social_profiles
Lead Enhancement	contact_id append_fields confidence_score last_updated data_source
Audience Segment	segment_name segment_size match_rate attributes created_date

How it works

From connection to autonomous action in three steps

Connect

Connect your AtData account via API key from your dashboard. Grant read access to email validation data and append services. Improvado syncs deliverability metrics, validation results, and demographic appends in real-time.

Ask

Ask questions like 'Which email domains have the worst deliverability?' or 'Show me invalid email rates by acquisition source' or 'What percentage of our database needs re-validation?'

Act

The agent suppresses invalid emails from send lists, triggers re-validation workflows for aged contacts, exports cleaned segments to your ESP, and alerts you when list quality drops below thresholds.

Use Cases

What teams ask their AI agent about AtData (TowerData)

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →

Improvado Agent Analysis

Enhance customer segments with TowerData demographics for better campaign targeting

Your AI agent analyzes AtData (TowerData) data and delivers actionable insights — automatically, in seconds.

6 hrs → 20 min

Improvado Agent Cross-channel

Validate email lists before campaigns to improve deliverability across all platforms

Your AI agent analyzes AtData (TowerData) data and delivers actionable insights — automatically, in seconds.

Manual → auto

Improvado Agent Reporting

Create enriched customer profiles combining TowerData insights with CRM and campaign data

Your AI agent analyzes AtData (TowerData) data and delivers actionable insights — automatically, in seconds.

8 hrs → 30 min

AI Agent Access

Your agent enriches customer profiles with TowerData demographics automatically

Read

The agent reads email validation status, deliverability scores by ISP, spam trap hits, bounce classifications, demographic append data, and email age metrics from AtData's validation and enrichment APIs.

Write

The agent suppresses flagged emails from active lists, initiates bulk re-validation jobs, exports cleaned contact segments, updates CRM records with append data, and applies hygiene rules across your email infrastructure.

Monitor

The agent monitors list decay rates, tracks deliverability trends by domain, watches for sudden spikes in invalid emails, alerts on spam trap detection, and flags lists falling below your quality thresholds.

AI agents query email deliverability scores, demographic profiles, and purchase behavior insights from TowerData. They enhance customer segments with demographic data, validate email lists before campaigns, and answer questions like "Which enriched segments show the highest conversion rates?" across marketing platforms.

Claude ChatGPT Cursor Gemini Any MCP Client

Explore MCP →

Improvado Agent · AtData (TowerData)

You

Show me email hygiene metrics across our subscriber lists

Email Quality Report

List Name	Valid Rate	Change 30d
Active Customers	96.8%	+1.2%
Newsletter Subscribers	93.4%	-0.8%
Trial Signups Q1	87.9%	-4.3%
Webinar Attendees	91.2%	+0.3%
Abandoned Cart 60d	82.1%	-6.7%

5 lists · 1.2M contacts · 91.3% avg valid rate

You

Suppress all invalid emails from the Trial Signups list

Email Suppression Queued

10,347 invalid addresses · Est. $1,290/mo savings

Destinations

Send AtData (TowerData) data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

Snowflake → BigQuery → Redshift → Databricks → Power BI → Tableau → Looker Studio → Google Sheets → Domo → Excel → Qlik → Amazon S3 → Metabase → Grafana → PostgreSQL → Azure SQL →

SOC 2 Type II: Certified Security

HIPAA: Health Data Privacy

GDPR: EU Data Protection

CCPA: CA Privacy Standard

Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with AtData (TowerData) as one of 1,000+ integrated sources.

Feature	Improvado	Supermetrics	Funnel.io	Fivetran
Data fields extracted	200+	~90	~120	~80
Total integrations	1,000+	~150	~500	~300
Cross-channel normalization (CDM)	✓ Built-in	✗ Manual	Basic mapping	✗ Raw only
AI Agent access (MCP)	✓ Read, Write, Monitor	✗	✗	✗
Data warehouse destinations	✓ 16+ warehouses & BI tools	Sheets, Looker, BigQuery	BigQuery, Snowflake, Redshift	✓ Broad warehouse support
Refresh frequency	Every 15 min	Scheduled triggers	Daily / 6hr	Every 15 min (premium)
SOC 2 Type II & HIPAA	✓	✗ SOC 2 only	✓ SOC 2	✓
Best for	Teams that want an AI agent, not a pipeline	Small teams, spreadsheets	Mid-market, data teams	Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

What TowerData services does Improvado support?

Improvado extracts data from TowerData's email validation, demographic enrichment, and audience intelligence services. We pull deliverability scores, demographic profiles, social connections, purchase behavior data, and email hygiene results. Both batch processing results and real-time validation data are supported.

How does TowerData data enhance marketing campaigns?

TowerData enrichment data combines with campaign performance metrics from Google Ads, Facebook, email platforms, and other marketing tools through Improvado's unified data model. This creates more accurate customer segments, improves targeting precision, and enables better attribution analysis across all marketing channels.

Can I automate email validation workflows?

Yes, Improvado can extract TowerData validation results on scheduled intervals to automatically update your customer databases and marketing platforms. This ensures email lists stay clean and deliverability rates remain high across all your email marketing campaigns and platforms.

What demographic data does TowerData provide?

TowerData provides age, income, location, interests, purchase behavior, and social media profile data for email addresses. Improvado extracts all available demographic fields and standardizes them for use across your marketing stack. The enrichment data helps create more targeted audience segments and personalized campaigns.

How does TowerData integrate with CRM systems?

Improvado's Marketing Common Data Model connects TowerData enrichment data with CRM platforms like Salesforce, HubSpot, and others. This creates unified customer profiles that combine demographic insights with sales data, campaign history, and customer service interactions for complete customer intelligence.

What destinations support TowerData enrichment data?

Improvado loads TowerData data into BigQuery, Snowflake, Redshift, Azure, and other data warehouses in normalized tables ready for analysis. You can also send enriched data to Tableau, Power BI, Looker, and other BI tools. The data integrates with marketing automation platforms and customer databases.

Customer stories

See all customer stories →

“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”

Jeff LeeHead of Social, Media Buy, Influencer & Marketing Data, ASUS

Read story →

“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”

Marc CerniglioInsights & Automation Manager, Chacka Marketing

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