AtData + Improvado: Email Intelligence Automated
Extract email verification results and demographic enrichment data from AtData. Push validated customer profiles to your CRM or data warehouse seamlessly.
Top performer: Brand campaigns at 8.1x ROAS.
Connect TowerData to your data warehouse
Improvado integrates with TowerData's API to extract email validation results, demographic enrichment data, and audience intelligence automatically. Pull email deliverability scores, demographic profiles, social media connections, and purchase behavior insights from your TowerData campaigns. The integration handles large-scale data enhancement projects and ongoing email validation processes. Configure automated data refreshes to keep your enriched customer profiles current across all marketing platforms.
From connection to autonomous action in three steps
Connect
Authenticate AtData (TowerData) via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.
Ask
Your AI agent queries AtData (TowerData) performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.
Act
The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.
Extract All Your Marketing Data from AtData
AtData is an email intelligence platform which provides email validation services that help companies to connect with their customers and optimize marketing spend by correcting invalid email data.
Through the use of email data companies are better able to learn who their customers are. As a result, companies can get higher response rates on their emails by engaging customers with relevant content. It also enables companies to analyze their email activity data and improve their email campaigns based on this data.
Benefits of Integration
• Companies are able to control their marketing spend and improve their return on investment because the platform eliminates and corrects invalid email data.
• Companies are able to track and analyze email activity data to see how their customers interact with their emails. Based on this data, they can improve their email marketing strategies to re-engage customers and improve their email open rates.
• With identity matching companies are able to build a complete picture of their customers across all channels.
• Companies are able to integrate the platform with the best marketing automation platforms available.
Our AtData connector is a marketing API integration that will connect your AtData account to your preferred marketing tools. This will enable you to automate the process of importing your AtData data into your CRM, as well as your marketing, web analytics and any other tools that you use for advertising, marketing and sales.
Once you've set up the integration, our AtData connector runs in the background, allowing you to seamlessly add some automation to your marketing efforts. The data is automatically sent to your preferred analytics software or marketing tool, just as it is with your other integrations.
Now you can use Improvado to connect it to all of the other advertising platforms that you use and the data warehouse or BI tool of your choice.
Unified customer intelligence across platforms
TowerData enrichment data flows into Improvado's Marketing Common Data Model, standardizing customer intelligence across all your marketing tools. Combine email validation and demographic data with campaign performance from Google Ads, Facebook, email platforms, and CRM systems. Your normalized TowerData insights integrate seamlessly with customer databases, marketing automation platforms, and analytics tools. Build comprehensive customer profiles that enhance targeting, personalization, and attribution analysis across all channels.
What teams ask their AI agent about AtData (TowerData)
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Enhance customer segments with TowerData demographics for better campaign targeting
Your AI agent analyzes AtData (TowerData) data and delivers actionable insights — automatically, in seconds.
Validate email lists before campaigns to improve deliverability across all platforms
Your AI agent analyzes AtData (TowerData) data and delivers actionable insights — automatically, in seconds.
Create enriched customer profiles combining TowerData insights with CRM and campaign data
Your AI agent analyzes AtData (TowerData) data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read AtData (TowerData) — it acts on it
Read
Pull metrics, dimensions, and trends from AtData (TowerData) — across every account and campaign. Your AI handles the query.
Write
Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.
Monitor
Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.
Query, write, and monitor AtData (TowerData) through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
| Campaign | Spend | ROAS |
|---|---|---|
| Brand — Exact | $4,200 | 8.1x |
| Non-Brand | $12,800 | 4.7x |
| Retargeting — 30d | $3,100 | 4.2x |
| Competitor | $8,400 | 3.1x |
| DSA — Blog | $2,600 | 2.8x |
Send AtData (TowerData) data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with AtData (TowerData) as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
Put an AI agent on your AtData (TowerData) today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.