Integrate AppsFlyer SKAdNetwork — iOS Attribution Fixed
Connect AppsFlyer SKAdNetwork and let AI agents query iOS attribution, conversion values, and postback metrics alongside campaign data from 1,000+ sources.
Key Takeaways Connect AppsFlyer SKAdNetwork integration
Improvado connects directly to AppsFlyer's SKAdNetwork API to extract iOS attribution data automatically. The platform pulls conversion values, campaign IDs, source app data, and postback metrics without manual intervention. Data refreshes run on your schedule, ensuring your warehouse always contains the latest SKAdNetwork insights. No complex API management or custom scripts required.
Unified iOS attribution across platforms
Improvado transforms SKAdNetwork data using the Marketing Common Data Model, standardizing metrics and dimensions across all your marketing platforms. Campaign names, conversion events, and attribution windows align with data from Facebook, Google Ads, and other channels. This normalization enables true cross-platform iOS attribution analysis. Compare SKAdNetwork performance against other acquisition channels in a single dashboard.
Data objects and fields Improvado extracts from AppsFlyer SKAdNetwork
| Object | Fields |
|---|---|
| SKAdNetwork Conversions | campaign_id media_source conversion_value postback_timestamp redownload app_id country_code |
| SKAdNetwork Installs | app_id media_source campaign_id install_time conversion_value source_app_id fidelity_type |
| SKAdNetwork Revenue | conversion_value revenue currency event_name postback_sequence_index coarse_conversion_value |
| SKAdNetwork Campaign Performance | campaign_id media_source installs total_conversion_value unique_users date |
| SKAdNetwork Aggregated | media_source campaign ad_group conversion_value_min conversion_value_max installs date |
From connection to autonomous action in three steps
Connect
Connect AppsFlyer via S3 data locker credentials or API token. Agent authenticates with your AppsFlyer account and maps SKAdNetwork postbacks, conversion values, and campaign hierarchies into the unified data model.
Ask
Ask questions like 'Which source apps have the highest CV5 rate?' or 'Show me campaigns where SKAdNetwork eCPI diverges from deterministic eCPI by more than 20%' or 'What's my day 3 conversion value distribution across ad networks?'
Act
Agent pauses low-performing SKAdNetwork campaigns, adjusts bid caps based on conversion value tiers, exports CV discrepancy reports to Slack, and creates alerts when high-value conversion rates drop below thresholds.
What teams ask their AI agent about AppsFlyer SKAdNetwork
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare iOS attribution across Apple Search Ads, Facebook, and Google campaigns
Your AI agent analyzes AppsFlyer SKAdNetwork data and delivers actionable insights — automatically, in seconds.
Optimize iOS campaign budgets based on SKAdNetwork conversion values
Your AI agent analyzes AppsFlyer SKAdNetwork data and delivers actionable insights — automatically, in seconds.
Report iOS attribution performance to executives with unified metrics
Your AI agent analyzes AppsFlyer SKAdNetwork data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read SKAdNetwork — it correlates iOS attribution
Read
Agent reads SKAdNetwork postback data including install counts, conversion values 0-63, source app identifiers, campaign IDs, eCPI metrics, timer buckets, deterministic attribution comparisons, and conversion value model configurations across iOS campaigns.
Write
Agent pauses or activates SKAdNetwork campaigns, adjusts campaign budgets based on CV performance, updates conversion value schemas, modifies bid strategies per CV tier, and exports filtered postback datasets to your analytics stack.
Monitor
Agent monitors conversion value distribution shifts, eCPI threshold breaches, CV measurement gaps versus deterministic attribution, source app performance changes, high-value conversion rate drops, and SKAdNetwork data freshness delays exceeding 48 hours.
AI agents query conversion values, campaign IDs, and source app data directly from AppsFlyer's SKAdNetwork API. They can compare iOS attribution performance across Apple Search Ads, Facebook, and Google campaigns in one query. Agents automatically calculate budget efficiency by matching postback metrics with ad spend from other connected platforms.
| Campaign | Installs | CV Tier 3-5 % |
|---|---|---|
| Puzzle_iOS_US_Tier1 | 3,214 | +68% |
| Puzzle_iOS_UK_Broad | 2,891 | +61% |
| Puzzle_iOS_CA_Retarget | 2,456 | +73% |
| Puzzle_iOS_AU_LAL | 2,103 | +55% |
| Puzzle_iOS_DE_Generic | 2,183 | +49% |
Send AppsFlyer SKAdNetwork data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with AppsFlyer SKAdNetwork as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What SKAdNetwork data does Improvado extract from AppsFlyer?
How often does Improvado sync AppsFlyer SKAdNetwork data?
Can I combine SKAdNetwork data with other AppsFlyer reports?
Does the integration handle SKAdNetwork 4.0 updates?
What destinations work with AppsFlyer SKAdNetwork data?
How does Improvado handle SKAdNetwork privacy limitations?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your AppsFlyer SKAdNetwork today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.