Data sources
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AppsFlyer SKAdNetwork

Integrate AppsFlyer SKAdNetwork — iOS Attribution Fixed

Collect privacy-compliant install data, campaign attribution, and iOS conversion metrics. Route insights to your BI tools for mobile marketing analysis.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect AppsFlyer SKAdNetwork integration

Improvado connects directly to AppsFlyer's SKAdNetwork API to extract iOS attribution data automatically. The platform pulls conversion values, campaign IDs, source app data, and postback metrics without manual intervention. Data refreshes run on your schedule, ensuring your warehouse always contains the latest SKAdNetwork insights. No complex API management or custom scripts required.

AppsFlyer SKAdNetwork Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
AppsFlyer SKAdNetwork + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified iOS attribution across platforms

Improvado transforms SKAdNetwork data using the Marketing Common Data Model, standardizing metrics and dimensions across all your marketing platforms. Campaign names, conversion events, and attribution windows align with data from Facebook, Google Ads, and other channels. This normalization enables true cross-platform iOS attribution analysis. Compare SKAdNetwork performance against other acquisition channels in a single dashboard.

Use Cases

What users ask their AppsFlyer SKAdNetwork integration

Cross-channel
Compare iOS attribution across Apple Search Ads, Facebook, and Google campaigns
Manual → auto
Budget optimization
Optimize iOS campaign budgets based on SKAdNetwork conversion values
6 hrs → 20 min
Executive reporting
Report iOS attribution performance to executives with unified metrics
4 hrs → 10 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

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Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What SKAdNetwork data does Improvado extract from AppsFlyer?
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Improvado extracts conversion values, campaign IDs, source app information, postback timestamps, and conversion events from AppsFlyer's SKAdNetwork reports. The platform also pulls aggregated metrics like install counts and revenue data when available through the API.
How often does Improvado sync AppsFlyer SKAdNetwork data?
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Data syncs run every 6 hours by default, though you can customize the frequency based on your reporting needs. SKAdNetwork data typically has a 24-48 hour delay from Apple, so more frequent syncs may not provide additional value.
Can I combine SKAdNetwork data with other AppsFlyer reports?
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Yes, Improvado can extract data from multiple AppsFlyer reports including organic installs, retargeting campaigns, and cohort analysis. All data gets normalized and can be joined using common dimensions like campaign ID or app ID.
Does the integration handle SKAdNetwork 4.0 updates?
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Improvado supports both SKAdNetwork 3.0 and 4.0 data formats from AppsFlyer. The platform automatically handles the new hierarchical conversion values and multiple conversion windows introduced in version 4.0.
What destinations work with AppsFlyer SKAdNetwork data?
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You can send SKAdNetwork data to any supported destination including BigQuery, Snowflake, Redshift, Azure Synapse, Tableau, Power BI, and Looker. The data maintains consistent schema across all destinations.
How does Improvado handle SKAdNetwork privacy limitations?
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Improvado works within Apple's privacy framework, extracting only aggregated data available through AppsFlyer's API. The platform doesn't attempt to reverse-engineer individual user data or circumvent privacy protections built into SKAdNetwork.