Integrate Amplitude — Product Analytics Unified
Connect Amplitude and let AI agents query user events, funnels, cohorts, and retention data alongside ad spend from 1,000+ sources.
Key Takeaways Connect Amplitude through direct integration
Improvado connects to Amplitude's APIs to extract your complete product analytics dataset. Pull user events, conversion funnels, cohort analysis, retention metrics, and custom event properties automatically. The integration refreshes every 30 minutes, keeping your product analytics current with user behavior changes. No manual report exports or data compilation required.
Unified user data across the customer journey
Improvado's Marketing Common Data Model normalizes Amplitude data with your marketing and sales platforms. Combine product usage patterns with acquisition costs, user engagement with revenue data, and retention metrics with customer lifetime value. Track complete user journeys from first marketing touch through product adoption and expansion. Measure how product features impact business metrics and marketing ROI.
Data objects and fields Improvado extracts from Amplitude
| Object | Fields |
|---|---|
| Events | event_type event_properties user_id device_id time amplitude_id session_id |
| Users | user_id device_id user_properties cohort_ids amplitude_id |
| Sessions | session_id events start_time length device_type platform |
| Cohorts | cohort_id name size last_computed definition |
| Revenue | revenue_type price quantity product_id event_time user_id |
From connection to autonomous action in three steps
Connect
Connect your Amplitude project via API key with read and write permissions. The agent authenticates securely and maps your event taxonomy, user properties, and cohort definitions for instant query access.
Ask
Ask questions like 'Which user segments have declining engagement this quarter?' or 'What percentage of users who saw the new feature actually used it?' The agent translates natural language into Amplitude's behavioral analytics model.
Act
The agent creates cohorts based on behavioral patterns, exports user segments to activation platforms, sets up custom event tracking, and configures retention analysis parameters directly in your Amplitude workspace.
What teams ask their AI agent about Amplitude
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Analyze user behavior patterns and feature adoption across product releases and cohorts
Your AI agent analyzes Amplitude data and delivers actionable insights — automatically, in seconds.
Connect product engagement metrics to revenue and customer lifetime value analysis
Your AI agent analyzes Amplitude data and delivers actionable insights — automatically, in seconds.
Create executive dashboards combining user growth, retention, and business KPIs
Your AI agent analyzes Amplitude data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Amplitude — it correlates user behavior with revenue
Read
The agent reads event streams, user properties, funnel conversion rates, retention cohorts, session data, feature adoption metrics, and behavioral segmentation across your entire product analytics taxonomy.
Write
The agent creates behavioral cohorts, defines custom events, configures funnel steps, sets up retention analysis windows, exports user segments, and updates user property definitions in your Amplitude project.
Monitor
The agent monitors conversion rate changes across funnels, retention curve shifts by cohort, event volume anomalies, new user activation metrics, and feature adoption trends to surface insights when behavioral patterns change.
AI agents query conversion funnels, cohort retention rates, and custom event properties directly. Ask questions like "which features drive highest LTV?" or "compare retention across acquisition channels" and get answers combining product analytics with marketing spend. Automate reports correlating feature adoption with campaign performance.
| Funnel | Completed | Drop-off Rate |
|---|---|---|
| Browse → Add to Cart → Checkout | 8,421 users | 67% at checkout |
| Landing → Sign Up → First Purchase | 3,156 users | 54% at sign up |
| Product View → Size Select → Add to Cart | 12,890 users | 41% at size select |
| Cart → Payment Info → Order Complete | 4,732 users | 38% at payment |
| Home → Category → Product Detail | 18,204 users | 29% at product |
Send Amplitude data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Amplitude as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What Amplitude data does Improvado extract?
How frequently does the Amplitude integration update?
Can I extract custom events and properties from Amplitude?
Which destinations support Amplitude product data?
Does the integration include cohort and retention data?
How much Amplitude history can I analyze?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Amplitude today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.