Data sources
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Yotpo

Yotpo + Improvado: Review Data Automated

Sync customer reviews, ratings, and loyalty program metrics from Yotpo. Analyze how user-generated content impacts conversion rates in your BI tool.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Automate Yotpo data extraction

Improvado connects to Yotpo APIs to extract reviews, ratings, loyalty program data, and SMS campaign metrics automatically. Pull customer feedback, reward redemptions, referral data, and engagement statistics without manual exports. Data syncs every 2 hours to keep your customer insights current. Complete the integration setup in minutes using our pre-built Yotpo connector.

Yotpo Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Yotpo + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Customer experience analytics unified

Improvado normalizes Yotpo data through our Marketing Common Data Model (MCDM) for consistent analysis with other customer touchpoints. Combine review sentiment with email engagement, loyalty metrics with purchase behavior, and SMS performance with paid advertising results. Analyze the complete customer journey from acquisition to advocacy. Build comprehensive retention models that include reviews, rewards, and repeat purchase data.

Use Cases

What users ask their Yotpo integration

Cross-channel
Correlate review sentiment with email engagement and purchase behavior patterns
5 hrs → 15 min
Budget optimization
Optimize loyalty program rewards based on actual redemption and retention data
Manual → auto
Executive reporting
Executive reporting on customer lifetime value including reviews and loyalty impact
3 hrs → 8 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Yotpo data can Improvado extract and analyze?
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Improvado extracts Yotpo reviews, ratings, photos, loyalty points, redemptions, referrals, SMS campaigns, and customer segments. We also pull review request performance and loyalty program engagement metrics. Data includes customer IDs for cross-platform analysis.
How does Improvado handle Yotpo data refresh schedules?
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Yotpo data refreshes every 2 hours automatically in Improvado. You can adjust refresh frequency or trigger manual updates as needed. Historical data going back 2 years is available during initial setup.
Can I analyze Yotpo loyalty data with other marketing channels?
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Yes, Improvado's MCDM normalizes Yotpo data with email, social media, and paid advertising platforms. Analyze how loyalty program participation affects email engagement and purchase behavior. Build customer lifetime value models that include review sentiment and reward redemption patterns.
What Yotpo account access is required for the integration?
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You need Admin access to your Yotpo account to generate API credentials for Improvado. The integration uses read-only access and doesn't modify any Yotpo settings. We support both Yotpo Growth and Premium plan accounts.
Where can I send Yotpo data from Improvado?
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Improvado sends Yotpo data to BigQuery, Snowflake, Redshift, Azure, and other data warehouses. You can also connect directly to Tableau, Power BI, Looker, and 50+ BI tools. Data arrives pre-transformed and ready for customer experience analysis.
How does Improvado handle Yotpo customer privacy and data security?
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Improvado follows SOC 2 Type II compliance and GDPR requirements when handling Yotpo customer data. We encrypt data in transit and at rest, and only extract data you have permission to access. Customer personal information is handled according to your privacy policy requirements.