Innovid Unified API Data Integration | Video Ad Performance
Connect the Innovid Unified API to extract campaign and performance data from Innovid (FlashTalking).
Top performer: Brand campaigns at 8.1x ROAS.
Key Takeaways What your AI agent gets from Innovid Unified API
Data objects and fields Improvado extracts from Innovid Unified API
| Object | Fields |
|---|---|
| Campaign | spend impressions clicks video_completions CTR status budget |
| Creative | format impressions video_completion_rate engagement_rate spend |
| Placement | impressions clicks viewable_impressions viewability_rate spend |
| Audience | reach frequency impressions engagement_rate conversions |
From connection to autonomous action in three steps
Connect
Authenticate Innovid Unified API via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.
Ask
Your AI agent queries Innovid Unified API in natural language. Trends, anomalies, cross-channel comparisons — one conversation.
Act
The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.
Your agent doesn't just read Innovid Unified API — it acts on it
Read
Pull metrics, dimensions, and trends from Innovid Unified API — across every account and campaign. Your AI handles the query.
Write
Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.
Monitor
Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.
Query, write, and monitor Innovid Unified API through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
| Creative | Completion Rate | Total Impressions |
|---|---|---|
| Summer Sale 30s — CTV | 87.4% | 1.2M |
| Product Demo 15s — Mobile | 82.1% | 2.8M |
| Brand Story 60s — Desktop | 76.3% | 890K |
| Holiday Promo 20s — CTV | 73.8% | 1.5M |
| Testimonial 30s — Tablet | 68.2% | 640K |
Send Innovid Unified API data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Innovid Unified API as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Innovid Unified API today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.