Data sources
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Undertone

Undertone Data Integration — Video Ad Performance Unified

Extract video campaign metrics, CTRs, and engagement data from Undertone. Push directly to Tableau or your data warehouse for cross-platform analysis.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Undertone to your data warehouse

Improvado's Undertone connector automatically extracts campaign performance data through secure API connections. Pull metrics like impressions, clicks, CTR, viewability rates, and creative performance without manual exports. Data refreshes every 15 minutes to keep your dashboards current. Set up takes under 10 minutes with no technical expertise required.

Undertone Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Undertone + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified data across all marketing platforms

Improvado normalizes Undertone data using our Marketing Common Data Model (MCDM). This standardizes field names and metrics across 500+ marketing platforms for consistent analysis. Compare Undertone display performance against Google Ads, Facebook, and other channels in a single view. Build comprehensive attribution models that include all touchpoints.

Use Cases

What users ask their Undertone integration

Cross-channel
Compare Undertone display CTR against Facebook and Google Ads in unified dashboards
6 hrs → 10 min
Budget optimization
Optimize budget allocation between Undertone campaigns and other programmatic platforms
Manual → auto
Executive reporting
Generate executive reports combining Undertone reach with conversion data from CRM
4 hrs → 5 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Undertone metrics can I extract with Improvado?
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Improvado extracts all standard Undertone metrics including impressions, clicks, CTR, viewability, completion rates, and cost data. You can also pull creative performance, audience segments, and geographic breakdowns. Custom dimensions and calculated metrics are supported through our data transformation layer.
How often does Improvado sync Undertone data?
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Data syncs every 15 minutes by default, ensuring near real-time reporting. You can adjust sync frequency based on your needs, from hourly to daily updates. Historical data is backfilled automatically when you first connect your Undertone account.
Can I combine Undertone data with other advertising platforms?
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Yes, Improvado's Marketing Common Data Model standardizes metrics across all platforms. Compare Undertone performance with Google Ads, Facebook, Amazon DSP, and 500+ other connectors. Build unified attribution models and cross-channel performance dashboards.
What data warehouses support Undertone integration?
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Improvado loads Undertone data into BigQuery, Snowflake, Redshift, Azure Synapse, and other major warehouses. You can also send data directly to BI tools like Tableau, Power BI, and Looker. Multiple destinations are supported simultaneously.
How do I set up the Undertone connector?
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Setup requires your Undertone API credentials and takes under 10 minutes. Improvado handles all technical configuration including schema mapping and error handling. No coding or data engineering resources needed.
Is historical Undertone data available through the integration?
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Yes, Improvado backfills up to 2 years of historical campaign data when you connect Undertone. This enables trend analysis and year-over-year comparisons. Historical data follows the same standardized schema as ongoing syncs.