Undertone Data Integration — Video Ad Performance Unified
Connect Undertone and let AI agents query video ad impressions, viewability rates, and creative performance alongside 1,000+ other marketing sources.
Key Takeaways Connect Undertone to your data warehouse
Improvado's Undertone connector automatically extracts campaign performance data through secure API connections. Pull metrics like impressions, clicks, CTR, viewability rates, and creative performance without manual exports. Data refreshes every 15 minutes to keep your dashboards current. Set up takes under 10 minutes with no technical expertise required.
Unified data across all marketing platforms
Improvado normalizes Undertone data using our Marketing Common Data Model (MCDM). This standardizes field names and metrics across 500+ marketing platforms for consistent analysis. Compare Undertone display performance against Google Ads, Facebook, and other channels in a single view. Build comprehensive attribution models that include all touchpoints.
Data objects and fields Improvado extracts from Undertone
| Object | Fields |
|---|---|
| Campaign | spend impressions clicks viewable_impressions CTR status |
| Creative | impressions clicks viewability_rate completion_rate format |
| Placement | impressions spend eCPM viewability site_name |
| Audience | impressions clicks CTR reach frequency |
From connection to autonomous action in three steps
Connect
Connect your Undertone account via API credentials. Provide your advertiser ID and API key from the Undertone platform settings to enable read and write access across campaigns, creatives, and placement performance data.
Ask
Ask questions like 'Which Undertone creative formats have the highest engagement rates this month?' or 'Show me all placements with viewability below 65% and recommend optimization actions.'
Act
The agent pauses underperforming placements, adjusts bid strategies for high-impact units, reallocates budget toward top-performing publisher verticals, and updates creative rotation based on CTR and viewability thresholds.
What teams ask their AI agent about Undertone
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare Undertone display CTR against Facebook and Google Ads in unified dashboards
Your AI agent analyzes Undertone data and delivers actionable insights — automatically, in seconds.
Optimize budget allocation between Undertone campaigns and other programmatic platforms
Your AI agent analyzes Undertone data and delivers actionable insights — automatically, in seconds.
Generate executive reports combining Undertone reach with conversion data from CRM
Your AI agent analyzes Undertone data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Undertone — it optimizes video campaigns
Read
The agent reads campaign performance metrics including impressions, clicks, CTR, viewability rates, completion rates for video inventory, cost data, creative format breakdowns, placement-level performance, publisher vertical analytics, and audience segment delivery across your Undertone campaigns.
Write
The agent pauses or activates campaigns and placements, adjusts budget allocations, modifies bid strategies, updates creative rotations, sets viewability and performance thresholds, and reallocates spend across publisher categories and creative formats based on performance signals.
Monitor
The agent monitors viewability drops below your thresholds, CTR declines across creative formats, impression delivery pacing against flight dates, cost-per-engagement anomalies, placement performance degradation, and creative fatigue indicators to trigger optimization actions.
AI agents query impressions, CTR, viewability rates, and creative performance across campaigns. They correlate Undertone display metrics with Facebook and Google Ads data to identify budget reallocation opportunities. Agents generate executive reports combining reach data with CRM conversions automatically.
| Campaign | Impressions | CTR Change |
|---|---|---|
| Q1 Brand Awareness - High Impact | 12.4M | +0.18% |
| Spring Collection - Video Pre-Roll | 9.8M | +0.24% |
| Retargeting - Standard Display | 11.2M | -0.09% |
| Product Launch - Native Content | 8.6M | +0.31% |
| Seasonal Promo - Mobile Interstitial | 5.2M | +0.12% |
Send Undertone data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Undertone as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What Undertone metrics can I extract with Improvado?
How often does Improvado sync Undertone data?
Can I combine Undertone data with other advertising platforms?
What data warehouses support Undertone integration?
How do I set up the Undertone connector?
Is historical Undertone data available through the integration?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Undertone today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.