Undertone Data Integration — Video Ad Performance Unified
Extract video campaign metrics, CTRs, and engagement data from Undertone. Push directly to Tableau or your data warehouse for cross-platform analysis.
Top performer: Brand campaigns at 8.1x ROAS.
Connect Undertone to your data warehouse
Improvado's Undertone connector automatically extracts campaign performance data through secure API connections. Pull metrics like impressions, clicks, CTR, viewability rates, and creative performance without manual exports. Data refreshes every 15 minutes to keep your dashboards current. Set up takes under 10 minutes with no technical expertise required.
From connection to autonomous action in three steps
Connect
Authenticate Undertone via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.
Ask
Your AI agent queries Undertone performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.
Act
The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.
Unified data across all marketing platforms
Improvado normalizes Undertone data using our Marketing Common Data Model (MCDM). This standardizes field names and metrics across 500+ marketing platforms for consistent analysis. Compare Undertone display performance against Google Ads, Facebook, and other channels in a single view. Build comprehensive attribution models that include all touchpoints.
What teams ask their AI agent about Undertone
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare Undertone display CTR against Facebook and Google Ads in unified dashboards
Your AI agent analyzes Undertone data and delivers actionable insights — automatically, in seconds.
Optimize budget allocation between Undertone campaigns and other programmatic platforms
Your AI agent analyzes Undertone data and delivers actionable insights — automatically, in seconds.
Generate executive reports combining Undertone reach with conversion data from CRM
Your AI agent analyzes Undertone data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Undertone — it acts on it
Read
Pull metrics, dimensions, and trends from Undertone — across every account and campaign. Your AI handles the query.
Write
Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.
Monitor
Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.
Query, write, and monitor Undertone through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
| Campaign | Spend | ROAS |
|---|---|---|
| Brand — Exact | $4,200 | 8.1x |
| Non-Brand | $12,800 | 4.7x |
| Retargeting — 30d | $3,100 | 4.2x |
| Competitor | $8,400 | 3.1x |
| DSA — Blog | $2,600 | 2.8x |
Send Undertone data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Undertone as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
Put an AI agent on your Undertone today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.