AdRoll is a retargeting and prospecting platform for advertisers.
Publishes cross-channel ad campaigns to over 500 ad exchanges, including Facebook, Twitter, Instagram, and Google.
Has proprietary real-time bidding algorithm, so you don’t overpay for ad space or placement.
Offers prospecting tool so you can find and market to new audiences who match your current ones.
Allows for automation and high data portability.
Klaviyo is an email marketing automation platform that is built for online businesses and ecommerce companies. The platform pulls in customer data about browsing activity and shopping patterns that marketers can use to personalize communications. Users can design every aspect of their emails, create automated flows, and track key metrics. Klaviyo also has a variety of integrations with the platforms you’re already using, so you can pull all of your customer data into a single source.
By connecting Klaviyo to Improvado, you’re able to access valuable customer data inside the Improvado platform. Using an API, your data from Klaviyo gets aggregated and uploaded automatically into a dashboard that can be used for tracking and reporting.
In the dashboard, you can segment your Klaviyo data at the campaign, geo, ad or keyword level to identify trends and patterns. That makes it easy to create graphs and charts using your favorite BI tool. When you integrate Klaviyo with Improvado, you’re able to identify actionable insights more efficiently, and make important business decisions based on key datasets.
Learn how to integrate Klaviyo data with the rest of your marketing data using Improvado. Schedule a demo now.