Data sources
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Close.com

Close.com + Improvado: Sales Pipeline Automated

Sync lead data, call logs, and deal progression from Close.com to your analytics stack. Track sales performance metrics in real-time dashboards.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Close.com CRM via API integration

Improvado connects directly to Close.com's API to extract comprehensive sales and CRM data automatically. The platform pulls lead information, opportunity pipeline data, call logs, email interactions, and sales team performance metrics. Data extraction includes both current records and historical sales activity for trend analysis. Automated syncing ensures your analytics reflect real-time changes in sales pipeline and customer interactions.

Close.com Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Close.com + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified sales data across platforms

The Marketing Common Data Model normalizes Close.com CRM data for seamless integration with marketing and business platforms. This standardization enables analysis of sales performance alongside marketing campaign data and customer acquisition costs. Cross-platform analysis becomes possible when CRM data follows the same schema as advertising and marketing automation platforms. Your team can track complete customer journeys from marketing touchpoints to closed deals.

Use Cases

What users ask their Close.com integration

Cross-channel
Analyze sales pipeline performance and conversion rates across different lead sources
6 hrs → 10 min
Budget optimization
Track sales team productivity by combining call logs, emails, and deal progression
Manual → auto
Executive reporting
Generate executive revenue reports combining Close.com deals with marketing attribution
4 hrs → 15 min
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Close.com data can Improvado extract?
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Improvado extracts leads, opportunities, contacts, accounts, call logs, email interactions, and sales activities from Close.com. The platform also pulls user performance data, pipeline stages, and custom field information. Both current records and historical sales data are available for comprehensive analysis.
How does Improvado handle Close.com custom fields?
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Improvado automatically detects and extracts custom fields from Close.com along with standard CRM data. Custom field mapping is handled through the Marketing Common Data Model to ensure consistency. Field type conversions and data validation maintain data integrity during the transformation process.
Can I analyze Close.com sales team performance?
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Yes, Improvado extracts user activity data, call metrics, email volumes, and deal assignment information from Close.com. This enables analysis of individual and team sales performance, activity levels, and conversion rates. Sales productivity metrics can be combined with pipeline data for comprehensive performance dashboards.
Does Improvado extract Close.com call and email data?
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Yes, Improvado extracts call logs, email interactions, and communication history from Close.com for sales activity analysis. This includes call duration, outcomes, email open rates, and response times. Communication data helps analyze sales process effectiveness and customer engagement patterns.
How often does Close.com data refresh in Improvado?
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Data refresh frequency can be customized based on your sales cycle and reporting needs, typically ranging from hourly to daily updates. Most users schedule refreshes every 2-4 hours to capture recent sales activities and pipeline changes. Real-time syncing is available for high-velocity sales environments.
Can I combine Close.com data with marketing platforms?
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Yes, the Marketing Common Data Model enables seamless integration of Close.com sales data with marketing platforms like Google Ads, Facebook, and HubSpot. This unified approach allows analysis of complete customer journeys from first touchpoint to closed deal. Marketing attribution and ROI analysis become possible with combined datasets.