Data sources
/
Twilio

Twilio Data Integration | Call & SMS Analytics Hub

Capture call logs, message delivery stats, and communication costs from Twilio. Export seamlessly to Redshift or your preferred BI tool for analysis.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Twilio to your data warehouse

Improvado integrates with Twilio's comprehensive API suite to extract SMS delivery data, voice call metrics, and messaging analytics automatically. The connection pulls communication logs, delivery reports, and usage statistics across all Twilio services on a scheduled basis. You can access detailed metrics including message delivery status, call duration, costs, and customer interaction patterns. Data flows directly to BigQuery, Snowflake, Redshift, and your chosen analytics platforms.

Twilio Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Twilio + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified communication data across channels

Improvado's Marketing Common Data Model (MCDM) normalizes Twilio data with email marketing, social media, and advertising metrics. Communication performance integrates with customer journey data for complete multichannel analysis. The standardized schema enables comparison of SMS, voice, and messaging effectiveness against other marketing channels. You can track how Twilio communications influence customer behavior across your entire engagement funnel.

Use Cases

What users ask their Twilio integration

Cross-channel
Combine SMS and voice data with email campaigns to optimize multichannel customer outreach
6 hrs → 18 min
Budget optimization
Track communication costs against customer acquisition to calculate true channel ROI
Manual → auto
Executive reporting
Build executive reports showing communication metrics alongside overall marketing performance
4 hrs → 10 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

No items found.
No items found.

You can analyze data from 500+ data sources

No items found.
G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Twilio data can Improvado extract?
+
Improvado extracts SMS delivery logs, voice call records, messaging analytics, usage statistics, and cost data across all Twilio services. The integration also pulls delivery status, response rates, and geographic performance metrics for comprehensive communication analysis.
How often does Twilio data sync with my warehouse?
+
Data syncs automatically based on your configured schedule, typically every 1-6 hours depending on volume and requirements. Real-time delivery status updates are available for time-sensitive campaign monitoring.
Can I connect multiple Twilio accounts to Improvado?
+
Yes, Improvado supports multiple Twilio account connections within a single integration setup. Each account's data is clearly labeled and can be analyzed separately or combined for cross-account insights.
Does the integration track Twilio communication costs?
+
The integration extracts detailed cost data including per-message pricing, call duration charges, and total communication spend. This data integrates with your broader marketing budget analysis for complete ROI tracking.
What BI tools work with Twilio data?
+
Twilio data works with Tableau, Power BI, Looker, and other major BI platforms. The integration also supports direct loading to data warehouses like BigQuery, Snowflake, Redshift, and Azure Synapse.
How does Improvado handle Twilio's API rate limits?
+
Improvado manages Twilio API rate limits automatically through intelligent request scheduling and retry logic. The system optimizes data extraction to stay within limits while maintaining reliable data delivery across all services.