Gravity Forms Integration

Gravity Forms Data Integration | WordPress Form Analytics

Connect Gravity Forms in 5 minutes. Your AI agent extracts form entries with UTM tracking, analyzes lead sources, and syncs to CRMs — then correlates with cross-channel insights from 1,000+ sources.

SOC 2 Type II

1,000+ Data Sources

Any Warehouse or BI Tool

Improvado Agent

Connected to Gravity Forms

Which Gravity Forms had the highest conversion rate from Google Ads last month?

Your Enterprise Quote Request form had a 34% conversion rate from Google Ads with 127 entries, followed by Free Trial Signup at 28% with 203 entries. UTM source shows 89% came from campaign 'Q4-Enterprise' with an average $42 CPA.

Mark low-quality entries as spam and sync high-value leads to HubSpot

Done. Marked 34 entries as spam based on incomplete data. Synced 93 qualified leads to HubSpot with UTM tags and ad tracking. 12 deals already created with a combined value of $487K.

Trusted by data-driven teams

1,000+

Integrations

200+

Gravity Forms Fields

99.9%

SLA Uptime

<5 min

Setup

SOC 2

Type II

Key Takeaways

What your AI agent extracts from Gravity Forms

Improvado pulls Forms (id, title, fields with types and labels), Entries (submissions with date_created, ip, source_url, field values like email and name), Feeds (CRM/email integration configs), and Results (aggregate response counts and percentages). Your agent accesses real-time entry data with UTM parameters, ad tracking (Google Ads Campaign ID, Facebook Ad Set ID), and lead source attribution captured automatically by the LeadSources add-on.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Gravity Forms API

15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.

Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.

Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio

AI Agent access via MCP Query, write, and monitor Gravity Forms through Claude, ChatGPT, Cursor, or any MCP client

Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.

OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.

Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.

Integration Details

Complete Form Entry Data Coverage

Improvado pulls Forms (id, title, field configurations), Entries (submissions with timestamps, IP addresses, source URLs, and all field values), Feeds (CRM and email integration settings), and Results (aggregate response metrics). We capture UTM parameters, Google Ads Campaign IDs, Facebook Ad Set IDs, and lead source attribution automatically via the LeadSources add-on.

Gravity Forms Web API v2.0 · API key (HMAC-SHA256) · 15-min sync · Real-time via webhooks

Schema Overview

Data objects and fields Improvado extracts from Gravity Forms

Object	Fields
Forms	id title description fields settings date_created is_active
Entries	id form_id date_created ip source_url status user_agent resume_token
Feeds	id form_id addon_slug meta is_active
Results	form_id field_id count value percentage
Fields	id type label required choices defaultValue conditionalLogic

How it works

From connection to autonomous action in three steps

Connect

Connect: Authenticate via API key (Consumer Key + Secret with HMAC-SHA256) in under 5 minutes. Improvado connects to Gravity Forms Web API v2.0 and begins syncing forms, entries, and feeds immediately.

Ask

Query: Ask "Which forms collected leads from Facebook Ads with budget over $10K?" Your agent surfaces matching entries with UTM parameters, ad tracking data (Campaign ID, Ad Set ID), and field values from the LeadSources add-on.

Act

Act: Command "Activate HubSpot feed for high-value leads and pause spam entries." The agent updates Feed configs, marks spam entries as trash, and confirms sync with entry counts and deal values.

Use Cases

What teams ask their AI agent about Gravity Forms

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →

Improvado Agent Analysis

Which Gravity Forms generated the most leads from Google Ads this quarter?

Your AI agent analyzes Gravity Forms data and delivers actionable insights — automatically, in seconds.

3 hrs → 10 min

Improvado Agent Cross-channel

Compare Gravity Forms lead quality to Typeform by conversion rate and source

Your AI agent analyzes Gravity Forms data and delivers actionable insights — automatically, in seconds.

Manual → auto

Improvado Agent Reporting

Mark spam entries as trash and sync active leads to HubSpot

Your AI agent analyzes Gravity Forms data and delivers actionable insights — automatically, in seconds.

5 hrs → 20 min

AI Agent Access

Your agent doesn't just read Gravity Forms — it enriches it.

Read

Read: Extract Forms (id, title, fields with types/labels/choices), Entries (id, date_created, ip, source_url, status, field values), Feeds (addon_slug, meta for CRM configs), and Results (aggregate counts). Access UTM parameters (source, medium, campaign, term, content) and ad tracking data (Google Ads Campaign ID/Keyword, Facebook Ad Set ID) from LeadSources add-on.

Write

Write: Update entry statuses (active/spam/trash), modify form fields and settings (required flags, button text, confirmation messages), activate/deactivate Feeds for CRM/email syncs, and trigger conditional notifications based on field values or lead scores.

Monitor

Monitor: Track submission volumes, conversion rates, and lead source performance. Alert on spam patterns, form errors, or high-value submissions. Watch for drop-offs in specific fields and auto-pause forms when error thresholds are exceeded.

Claude, ChatGPT, and Cursor can update entry statuses (active/spam/trash), modify form fields and settings, activate/deactivate Feeds for CRM syncs, and trigger conditional notifications based on lead scores. Every action is logged in Improvado's audit trail with timestamps, user attribution, and full rollback capabilities for compliance and governance.

Claude ChatGPT Cursor Gemini Any MCP Client

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Improvado Agent · Gravity Forms

You

Show me which Gravity Forms generated the most leads from Google Ads this quarter

Forms by Google Ads Leads

Form Name	Google Ads Leads	Lead Quality Score
Contact Us — Product Page	1,284 leads	8.2/10
Quote Request — Services	947 leads	9.1/10
Download Whitepaper	823 leads	6.7/10
Schedule Demo	612 leads	9.4/10
Newsletter Signup	438 leads	5.3/10

5 forms · 4,104 Google Ads leads · avg 7.7 quality score

You

Mark spam entries as trash and sync all active leads with quality score above 8.0 to HubSpot

Lead cleanup and sync complete

127 spam entries trashed · 2,843 qualified leads synced to HubSpot

Destinations

Send Gravity Forms data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

SOC

SOC 2 Type II Audited data management

HIPAA Healthcare compliance

GDPR EU data protection

CCPA California privacy

Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Gravity Forms as one of 1,000+ integrated sources.

Feature	Improvado	Supermetrics	Funnel.io	Fivetran
Data fields extracted	200+	~90	~120	~80
Total integrations	1,000+	~150	~500	~300
Cross-channel normalization (CDM)	✓ Built-in	✗ Manual	● Basic mapping	✗ Raw only
AI Agent access (MCP)	✓ Read, Write, Monitor	✗	✗	✗
Data warehouse destinations	✓ 16+ warehouses & BI tools	Sheets, Looker, BigQuery	BigQuery, Snowflake, Redshift	✓ Broad warehouse support
Refresh frequency	Every 15 min	Scheduled triggers	Daily / 6hr	Every 15 min (premium)
SOC 2 Type II & HIPAA	✓	✗ SOC 2 only	✓ SOC 2	✓
Best for	Teams that want an AI agent, not a pipeline	Small teams, spreadsheets	Mid-market, data teams	Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

How does Improvado connect to Gravity Forms?

Improvado uses API key authentication (Consumer Key and Consumer Secret with HMAC-SHA256 signatures) to connect to the Gravity Forms Web API v2.0. Setup takes under 5 minutes: generate API credentials in your WordPress admin, paste them into Improvado, and select forms to sync. Historical data backfill includes all existing entries, with incremental syncs capturing new submissions in real-time.

What Gravity Forms data does Improvado pull?

Improvado extracts Forms (id, title, fields array with types and labels), Entries (id, form_id, date_created, ip, source_url, status, field values like email/name/phone), Feeds (addon_slug, meta for CRM configs), and Results (aggregate counts and percentages). Each entry includes UTM parameters (source, medium, campaign, term, content) and ad tracking data (Google Ads Campaign ID/Keyword, Facebook Ad Set ID) captured by the LeadSources add-on. Data refreshes in real-time as entries are submitted.

How often does Gravity Forms data refresh?

Gravity Forms entries sync in real-time — submissions appear in Improvado within seconds of form completion. Improvado polls the WordPress database every 15 minutes by default, with sub-second freshness available through webhook triggers via Zapier or native add-ons. You can manually trigger syncs anytime from the Improvado dashboard for immediate updates, with typical latency under 1 second.

Can the AI agent write data back to Gravity Forms?

Yes. Your AI agent can update entry statuses (mark as spam/trash or reactivate), modify form fields and settings (button text, confirmation messages, required flags), and activate/deactivate Feeds to control CRM/email syncs. All write-back actions are logged in Improvado's audit trail with user attribution, timestamps, and rollback options for governance and compliance.

Is Gravity Forms data secure with Improvado?

Improvado is SOC 2 Type II certified, HIPAA-compliant, and GDPR-ready. All Gravity Forms data is encrypted in transit (TLS 1.2+) and at rest (AES-256). API keys are stored in Improvado's secure credential vault with role-based access controls and automatic rotation. No entry data is stored outside your designated data warehouse, and you can revoke API access anytime via WordPress admin.

How does Gravity Forms connect with other platforms in Improvado?

Improvado maps Gravity Forms entries to its Common Data Model, unifying lead data with 1,000+ sources like Google Ads, Facebook Lead Ads, and HubSpot. Your AI agent can compare form submission volumes across platforms, correlate UTM parameters with ad spend, and analyze lead quality by source. Cross-platform queries like "Which lead source has the highest ROI?" work instantly, combining Gravity Forms entry data with CRM conversion metrics and ad costs.

Customer stories See all customer stories →

"Improvado saves about 90 hours per week and allows us to focus on data analysis."

Jeff Lee Head of Social, Media Buy, Influencer & Marketing Data at ASUS

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"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."

Marc Cerniglio Insights & Automation Manager at Chacka Marketing

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Put an AI agent on your Gravity Forms today

Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.

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