Connect Placed Data — Location Analytics Automated
Foot traffic patterns and location intelligence from Placed sync to your preferred BI tools. Combine with sales data for complete attribution analysis.
Top performer: Brand campaigns at 8.1x ROAS.
Connect Placed to your data warehouse
Improvado connects to Placed's API to extract location intelligence, foot traffic patterns, and attribution data automatically. Your location analytics flow directly to BigQuery, Snowflake, or BI tools without manual CSV downloads. Data refreshes on your schedule with complete historical access. Setup requires no coding—just API credentials and destination selection.
From connection to autonomous action in three steps
Connect
Authenticate Placed via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.
Ask
Your AI agent queries Placed performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.
Act
The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.
Unify Placed data with digital marketing platforms
Improvado's Marketing Common Data Model combines Placed location data with digital campaign metrics from Google Ads, Facebook, and 500+ platforms. Foot traffic becomes unified 'offline conversions,' store visits align with 'online conversions,' and location attribution connects to 'campaign performance.' Analyze the complete customer journey from digital ad to physical store visit. Your team gets integrated online-to-offline analytics in clean, queryable formats.
What teams ask their AI agent about Placed
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Measure digital ad impact on store visits by combining Placed data with Google Ads campaigns
Your AI agent analyzes Placed data and delivers actionable insights — automatically, in seconds.
Track foot traffic attribution across Facebook, Instagram, and location-based advertising
Your AI agent analyzes Placed data and delivers actionable insights — automatically, in seconds.
Create executive dashboards showing online-to-offline conversion rates and store performance
Your AI agent analyzes Placed data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Placed — it acts on it
Read
Pull metrics, dimensions, and trends from Placed — across every account and campaign. Your AI handles the query.
Write
Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.
Monitor
Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.
Query, write, and monitor Placed through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
| Campaign | Spend | ROAS |
|---|---|---|
| Brand — Exact | $4,200 | 8.1x |
| Non-Brand | $12,800 | 4.7x |
| Retargeting — 30d | $3,100 | 4.2x |
| Competitor | $8,400 | 3.1x |
| DSA — Blog | $2,600 | 2.8x |
Send Placed data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Placed as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
Put an AI agent on your Placed today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.