Connect Placed Data — Location Analytics Automated
Connect Placed and let AI agents query foot traffic patterns, location attribution, and store visit data alongside digital ad campaigns.
Key Takeaways Connect Placed to your data warehouse
Improvado connects to Placed's API to extract location intelligence, foot traffic patterns, and attribution data automatically. Your location analytics flow directly to BigQuery, Snowflake, or BI tools without manual CSV downloads. Data refreshes on your schedule with complete historical access. Setup requires no coding—just API credentials and destination selection.
Unify Placed data with digital marketing platforms
Improvado's Marketing Common Data Model combines Placed location data with digital campaign metrics from Google Ads, Facebook, and 500+ platforms. Foot traffic becomes unified 'offline conversions,' store visits align with 'online conversions,' and location attribution connects to 'campaign performance.' Analyze the complete customer journey from digital ad to physical store visit. Your team gets integrated online-to-offline analytics in clean, queryable formats.
Data objects and fields Improvado extracts from Placed
| Object | Fields |
|---|---|
| Campaign | spend impressions visits foot_traffic visit_rate status |
| Ad Group | targeting impressions visits spend conversion_lift |
| Ad | creative_type impressions visits spend visit_attribution |
| Location | store_visits exposed_visits control_visits lift_percentage |
| Audience | segment_name impressions visits visit_rate spend |
From connection to autonomous action in three steps
Connect
Connect your Placed account via OAuth. The agent accesses placement performance data, bid settings, and conversion tracking across your display and native campaigns.
Ask
Ask questions like 'Which placements have the lowest CPA this month?' or 'Show me new placements that drove more than 50 conversions in the last week.'
Act
The agent adjusts placement bids, pauses underperforming sites, creates placement exclusion lists, and sets automated bid rules based on CPA or conversion volume thresholds.
What teams ask their AI agent about Placed
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Measure digital ad impact on store visits by combining Placed data with Google Ads campaigns
Your AI agent analyzes Placed data and delivers actionable insights — automatically, in seconds.
Track foot traffic attribution across Facebook, Instagram, and location-based advertising
Your AI agent analyzes Placed data and delivers actionable insights — automatically, in seconds.
Create executive dashboards showing online-to-offline conversion rates and store performance
Your AI agent analyzes Placed data and delivers actionable insights — automatically, in seconds.
Your agent measures which digital ads actually drive store visits
Read
The agent reads placement-level metrics including impressions, clicks, conversions, CPA, CTR, and spend across all campaigns. It tracks performance trends and identifies high-value publisher sites.
Write
The agent modifies placement bids, applies bid adjustments by percentage or fixed amount, pauses or activates specific placements, and creates negative placement lists to exclude low-performing sites.
Monitor
The agent monitors placement CPA thresholds, conversion volume changes, new placement performance in the first 7 days, and sudden drops in CTR that indicate placement quality issues.
AI agents can query location intelligence, foot traffic patterns, and attribution data from Placed. They correlate store visits with digital ad spend from Google, Facebook, and Instagram to calculate true online-to-offline conversion rates. Agents can automatically identify which campaigns drive the most valuable foot traffic and flag locations with declining visit patterns.
| Placement | Conversions | CPA Change |
|---|---|---|
| premium-lifestyle-blog.com | 312 conv | -18% |
| outdoor-gear-reviews.com | 198 conv | -12% |
| home-decor-network.com | 156 conv | -9% |
| tech-gadgets-daily.com | 124 conv | -15% |
| fitness-lifestyle-hub.com | 107 conv | -7% |
Send Placed data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Placed as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What Placed data can Improvado extract?
Can I connect Placed data with Google Ads and Facebook campaigns?
How often does Placed data sync to my warehouse?
Which data warehouses support Placed integration?
What if I have multiple store locations in Placed?
How long does Placed integration setup take?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Placed today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.