WhatConverts Integration: Track Every Lead Source
Connect WhatConverts in 5 minutes. Your AI agent queries ROAS, spend, conversions, and CPM across campaigns and ad groups—then acts on insights with cross-channel context from 1,000+ integrated sources.
Key Takeaways Extract WhatConverts lead tracking data
Improvado connects to WhatConverts via API to extract call tracking data, form submissions, chat conversations, and lead scoring metrics. Pull detailed conversion information including source attribution, call recordings metadata, and lead qualification status. Schedule automatic data refreshes to keep your conversion tracking current across all channels. Our connector handles WhatConverts authentication and data formatting automatically.
Unified conversion tracking across platforms
Improvado normalizes WhatConverts data using our Marketing Common Data Model for consistent analysis with advertising platforms. Conversion timestamps, lead sources, and attribution data follow standardized formats. Connect phone calls and form fills to specific Google Ads keywords, Facebook campaigns, and organic search terms. Analyze complete conversion funnels with unified attribution across all marketing touchpoints.
Data objects and fields Improvado extracts from WhatConverts
| Object | Fields |
|---|---|
| Lead | lead_type lead_value lead_status source medium campaign |
| Call | duration caller_id call_status recording_url first_time_caller |
| Form | form_name page_url referrer utm_source utm_campaign |
| Chat | chat_duration visitor_name pages_visited utm_medium conversion_value |
| Transaction | revenue transaction_id product quantity utm_content |
From connection to autonomous action in three steps
Connect
Connect your WhatConverts account via API key. Grant read access to lead data, call recordings, and form submissions. Write access enables dynamic call tracking number provisioning and source configuration updates.
Ask
Ask 'which marketing channels are generating the most qualified leads this quarter' or 'show me call conversion rates by time of day for our top 3 campaigns' or 'what's the average lead value from organic versus paid sources'.
Act
The agent provisions new call tracking numbers for high-performing campaigns, pauses tracking on underperforming landing pages, updates lead scoring rules based on conversion patterns, and adjusts call routing during peak hours.
What teams ask their AI agent about WhatConverts
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Track phone call conversions from Google Ads keywords alongside form submission data
Your AI agent analyzes WhatConverts data and delivers actionable insights — automatically, in seconds.
Calculate true conversion rates by combining WhatConverts calls with online conversion data
Your AI agent analyzes WhatConverts data and delivers actionable insights — automatically, in seconds.
Build attribution reports showing which campaigns drive the highest-value phone leads
Your AI agent analyzes WhatConverts data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read WhatConverts—it optimizes campaign performance.
Read
Reads lead source attribution, call recordings metadata, form submission data, conversion rates by channel, lead quality scores, tracking number performance, landing page analytics, and revenue attribution across all marketing touchpoints.
Write
Writes new call tracking number configurations, updates lead scoring rules, modifies source tracking settings, adjusts call routing parameters, enables or disables tracking on specific pages, and configures webhook notifications for high-value leads.
Monitor
Monitors lead volume thresholds by source, conversion rate drops below benchmarks, call answer rates during business hours, form abandonment spikes on key pages, and sudden changes in lead quality scores across channels.
Query conversion data, update campaign budgets, and monitor ROAS shifts through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed for complete visibility.
| Source | Leads | Conv. Rate |
|---|---|---|
| Organic Search | 284 leads | 18.4% |
| Google Ads | 312 leads | 14.2% |
| Facebook Ads | 156 leads | 8.7% |
| Direct Traffic | 95 leads | 6.3% |
| Bing Ads | 47 leads | 4.1% |
Send WhatConverts data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with WhatConverts as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What WhatConverts data does Improvado extract?
How does WhatConverts integrate with ad platform data?
Can I track call attribution from WhatConverts?
What refresh schedules are available for WhatConverts?
Where can I send WhatConverts conversion data?
Does WhatConverts integration include call recording data?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your WhatConverts today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.