WhatConverts Integration: Track Every Lead Source
Capture call tracking, form submissions, and conversion attribution data. See which marketing channels drive real results in your unified analytics dashboard.
Top performer: Brand campaigns at 8.1x ROAS.
Extract WhatConverts lead tracking data
Improvado connects to WhatConverts via API to extract call tracking data, form submissions, chat conversations, and lead scoring metrics. Pull detailed conversion information including source attribution, call recordings metadata, and lead qualification status. Schedule automatic data refreshes to keep your conversion tracking current across all channels. Our connector handles WhatConverts authentication and data formatting automatically.
From connection to autonomous action in three steps
Connect
Authenticate WhatConverts via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.
Ask
Your AI agent queries WhatConverts performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.
Act
The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.
Unified conversion tracking across platforms
Improvado normalizes WhatConverts data using our Marketing Common Data Model for consistent analysis with advertising platforms. Conversion timestamps, lead sources, and attribution data follow standardized formats. Connect phone calls and form fills to specific Google Ads keywords, Facebook campaigns, and organic search terms. Analyze complete conversion funnels with unified attribution across all marketing touchpoints.
What teams ask their AI agent about WhatConverts
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Track phone call conversions from Google Ads keywords alongside form submission data
Your AI agent analyzes WhatConverts data and delivers actionable insights — automatically, in seconds.
Calculate true conversion rates by combining WhatConverts calls with online conversion data
Your AI agent analyzes WhatConverts data and delivers actionable insights — automatically, in seconds.
Build attribution reports showing which campaigns drive the highest-value phone leads
Your AI agent analyzes WhatConverts data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read WhatConverts — it acts on it
Read
Pull metrics, dimensions, and trends from WhatConverts — across every account and campaign. Your AI handles the query.
Write
Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.
Monitor
Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.
Query, write, and monitor WhatConverts through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
| Campaign | Spend | ROAS |
|---|---|---|
| Brand — Exact | $4,200 | 8.1x |
| Non-Brand | $12,800 | 4.7x |
| Retargeting — 30d | $3,100 | 4.2x |
| Competitor | $8,400 | 3.1x |
| DSA — Blog | $2,600 | 2.8x |
Send WhatConverts data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with WhatConverts as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
Put an AI agent on your WhatConverts today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.