Data sources
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WhatConverts

WhatConverts Integration: Track Every Lead Source

Capture call tracking, form submissions, and conversion attribution data. See which marketing channels drive real results in your unified analytics dashboard.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Extract WhatConverts lead tracking data

Improvado connects to WhatConverts via API to extract call tracking data, form submissions, chat conversations, and lead scoring metrics. Pull detailed conversion information including source attribution, call recordings metadata, and lead qualification status. Schedule automatic data refreshes to keep your conversion tracking current across all channels. Our connector handles WhatConverts authentication and data formatting automatically.

WhatConverts Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Unified Data

Unified conversion tracking across platforms

Improvado normalizes WhatConverts data using our Marketing Common Data Model for consistent analysis with advertising platforms. Conversion timestamps, lead sources, and attribution data follow standardized formats. Connect phone calls and form fills to specific Google Ads keywords, Facebook campaigns, and organic search terms. Analyze complete conversion funnels with unified attribution across all marketing touchpoints.

Your sources
WhatConverts + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Use Cases

What users ask their WhatConverts integration

Cross-channel
Track phone call conversions from Google Ads keywords alongside form submission data
3 hrs → 10 min
Budget optimization
Calculate true conversion rates by combining WhatConverts calls with online conversion data
Manual → auto
Executive reporting
Build attribution reports showing which campaigns drive the highest-value phone leads
6 hrs → 20 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What WhatConverts data does Improvado extract?
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Improvado extracts call details, form submissions, chat conversations, lead scores, and attribution data from WhatConverts. This includes caller information, call duration, conversion source, and lead qualification status. You can also pull campaign tracking data and custom field information.
How does WhatConverts integrate with ad platform data?
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Improvado combines WhatConverts conversion data with Google Ads, Facebook, and other platform metrics using consistent attribution models. Match phone calls and form fills to specific campaigns, ad groups, and keywords. Track offline conversions alongside online metrics for complete performance analysis.
Can I track call attribution from WhatConverts?
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Yes, Improvado preserves call source attribution, UTM parameters, and referral data from WhatConverts for detailed marketing attribution. Connect phone conversions to specific marketing channels, campaigns, and keywords. Analyze which traffic sources drive the most valuable phone leads.
What refresh schedules are available for WhatConverts?
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Set refresh intervals from every 15 minutes to daily for WhatConverts data extraction. Frequent refreshes help you track conversion performance and lead quality in near real-time. Improvado automatically handles incremental data updates and deduplication.
Where can I send WhatConverts conversion data?
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Load WhatConverts data into BigQuery, Snowflake, Redshift, Azure Synapse, and other data warehouses. You can also send data to Tableau, Power BI, Looker, or custom analytics dashboards. Choose destinations that match your existing conversion tracking infrastructure.
Does WhatConverts integration include call recording data?
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Improvado extracts call metadata including duration, outcome, and lead scores but not actual call recordings for privacy compliance. You get detailed conversion information and attribution data for analysis. Call recording access depends on your WhatConverts plan and privacy settings.