Your AI agent reads, acts on, and monitors Between.
Get campaign performance, spend, and conversion data from Between. Combine your Between advertising metrics with other marketing channels in your data warehouse or BI dashboard for unified reporting.
SOC 2 Type II 1,000+ data sources Any warehouse or BI tool
A
Improvado Agent
Connected to Between
What's our ROAS across Between campaigns this month?
Your Between account shows 23 active campaigns with an average ROAS of 3.8x. Top performer is Q1-Retargeting-EU at 6.2x ROAS with $18,340 spend. Bottom three campaigns are below 2.1x and burning $9,200 daily.
Pause the three underperforming campaigns and reallocate that budget to Q1-Retargeting-EU
Done. Paused Q1-Prospecting-US, Brand-Search-CA, and Display-Lookalike-UK in Between. Increased daily budget for Q1-Retargeting-EU from $2,100 to $8,450. Projected monthly savings: $67,300.
Trusted by data-driven teams
1,000+
Integrations
200+
Between Fields
99.9%
SLA Uptime
<5 min
Setup
SOC 2
Type II
Key Takeaways
What your AI agent gets from Between
200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Between API
15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.
Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.
Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio
AI Agent access via MCP Query, write, and monitor Between through Claude, ChatGPT, Cursor, or any MCP client
Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.
OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.
Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.
Integration Details
Complete Between Campaign Data
Improvado pulls detailed metrics from Between including campaign spend, ROAS, conversions, impressions, clicks, and audience performance. We capture daily budget allocation, creative performance, and attribution data across all your Between advertising campaigns.
How it works
From connection to autonomous action in three steps
1
Connect
Authenticate your Between account in seconds. The Improvado agent automatically normalizes campaign data, spend, impressions, clicks, conversions, and ROAS alongside 1000+ other marketing sources.
2
Ask
Ask natural language questions about Between performance. Surface campaign ROAS, daily spend trends, conversion rates, impression share, click-through rates, and cost per conversion instantly.
3
Act
The agent pauses underperforming campaigns, adjusts budgets, updates bid strategies, and creates new campaign structures in Between. Every write operation is logged with full governance and rollback capability.
AI Agent Access
Your agent doesn't just read Between — it acts on it
Read
Pull real-time campaign metrics including spend, ROAS, impressions, clicks, conversions, CTR, CPC, and CPM. Access campaign structures, ad group performance, audience targeting, and historical trend data.
Write
Pause or activate campaigns, adjust daily and lifetime budgets, update bid amounts, modify audience targeting parameters, and duplicate high-performing campaign structures directly in Between.
Monitor
Set intelligent alerts for ROAS drops below thresholds, budget pacing issues, conversion rate anomalies, or daily spend exceeding limits. Get notified when campaigns need attention or optimization opportunities arise.
Query, write, and monitor Between through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
Claude ChatGPT Cursor Gemini Any MCP Client
Improvado Agent · Between
You
Show campaigns with ROAS below 2.5x spending over $500/day
A
Underperforming Campaigns
| Campaign | Daily Spend | ROAS |
|---|---|---|
| Brand-Search-CA | $1,240 | 1.8x |
| Display-Lookalike-UK | $2,890 | 2.1x |
| Q1-Prospecting-US | $5,070 | 1.6x |
| Video-Awareness-DE | $840 | 2.3x |
| Shopping-Feed-FR | $1,180 | 2.0x |
5 campaigns · $8,760 daily spend · avg 2.0x ROAS
You
Reduce daily budget by 40% for all campaigns with ROAS below 2.0x
A
Budget adjustments scheduled
Reducing spend on 3 campaigns · saving $2,052/day
Destinations
Send Between data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
- SOC 2 Type II
- Certified Security
- HIPAA
- Health Data Privacy
- GDPR
- EU Data Protection
- CCPA
- CA Privacy Standard
Compare
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Between as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Customer stories
See all customer stories →
“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”
Jeff LeeHead of Social, Media Buy, Influencer & Marketing Data, ASUS
“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”
Marc CerniglioInsights & Automation Manager, Chacka Marketing
Put an AI agent on your Between today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.