Your AI agent reads, acts on, and monitors Between.
Get campaign performance, spend, and conversion data from Between. Combine your Between advertising metrics with other marketing channels in your data warehouse or BI dashboard for unified reporting.
Key Takeaways What your AI agent gets from Between
Complete Between Campaign Data
Improvado pulls detailed metrics from Between including campaign spend, ROAS, conversions, impressions, clicks, and audience performance. We capture daily budget allocation, creative performance, and attribution data across all your Between advertising campaigns.
From connection to autonomous action in three steps
Connect
Authenticate your Between account in seconds. The Improvado agent automatically normalizes campaign data, spend, impressions, clicks, conversions, and ROAS alongside 1000+ other marketing sources.
Ask
Ask natural language questions about Between performance. Surface campaign ROAS, daily spend trends, conversion rates, impression share, click-through rates, and cost per conversion instantly.
Act
The agent pauses underperforming campaigns, adjusts budgets, updates bid strategies, and creates new campaign structures in Between. Every write operation is logged with full governance and rollback capability.
Your agent doesn't just read Between — it acts on it
Read
Pull real-time campaign metrics including spend, ROAS, impressions, clicks, conversions, CTR, CPC, and CPM. Access campaign structures, ad group performance, audience targeting, and historical trend data.
Write
Pause or activate campaigns, adjust daily and lifetime budgets, update bid amounts, modify audience targeting parameters, and duplicate high-performing campaign structures directly in Between.
Monitor
Set intelligent alerts for ROAS drops below thresholds, budget pacing issues, conversion rate anomalies, or daily spend exceeding limits. Get notified when campaigns need attention or optimization opportunities arise.
Query, write, and monitor Between through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
| Campaign | Daily Spend | ROAS |
|---|---|---|
| Brand-Search-CA | $1,240 | 1.8x |
| Display-Lookalike-UK | $2,890 | 2.1x |
| Q1-Prospecting-US | $5,070 | 1.6x |
| Video-Awareness-DE | $840 | 2.3x |
| Shopping-Feed-FR | $1,180 | 2.0x |
Send Between data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Between as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Between today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.