LiveRamp Data Integration | Connect Your Identity Data

Connect LiveRamp and let AI agents query identity resolution, match rates, and audience activation data across all channels.

SOC 2 Type II 1,000+ data sources Any warehouse or BI tool

Improvado Agent

Connected to LiveRamp

Show me audience match rates across all our identity resolution segments for Q1.

Your top 5 segments averaged 73% match rate to addressable devices. High-value customer segment matched at 81% across 12 activation endpoints. Two B2B segments underperformed at 52% — likely due to stale email hashes.

Refresh those B2B segments with our latest CRM export and push to trade desk endpoints.

Segment refresh queued. 847K records processing through identity graph. Estimated 68% match improvement based on recent CRM data quality. Activation to 4 DSP endpoints will complete in approximately 35 minutes.

Trusted by data-driven teams

1,000+

Integrations

200+

LiveRamp Fields

99.9%

SLA Uptime

<5 min

Setup

SOC 2

Type II

Key Takeaways

Connect LiveRamp to your data warehouse

Improvado connects directly to LiveRamp's API to extract identity resolution metrics, audience segment performance, and activation data. The integration pulls match rates, addressable audience sizes, and campaign activation results automatically. Data refreshes run on your schedule, from hourly to daily, ensuring your analytics team has current audience insights. No manual CSV downloads or custom API development required.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the LiveRamp API

15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.

Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.

Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio

AI Agent access via MCP Query, write, and monitor LiveRamp through Claude, ChatGPT, Cursor, or any MCP client

Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.

OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.

Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.

Integration Details

Unified identity data across all platforms

LiveRamp data flows into Improvado's Marketing Common Data Model alongside your other marketing platforms. Audience match rates normalize with campaign performance from Facebook, Google, and programmatic platforms. This unified view shows how identity resolution impacts campaign effectiveness across channels. Compare LiveRamp audience activation with first-party data performance in a single dashboard.

LiveRamp API v1 · API key · daily sync · incremental

Schema Overview

Data objects and fields Improvado extracts from LiveRamp

Object	Fields
Campaign	spend impressions clicks conversions CPA CPM reach
Audience Segment	segment_size match_rate activation_status CPM impressions
Activation	destination records_sent match_rate status cost
Distribution	partner impressions reach spend match_rate

How it works

From connection to autonomous action in three steps

Connect

Connect your LiveRamp account via OAuth. The agent accesses your identity graph, segment definitions, activation endpoints, and match rate metrics across all connected destinations.

Ask

Ask questions like 'Which segments have declining match rates?' or 'Show me activation status for high-value customer audiences across all DSPs' or 'What's our average identity resolution rate by data source?'

Act

The agent refreshes audience segments, activates or suppresses segments to specific endpoints, monitors match rate thresholds, and alerts you when identity graph performance degrades below benchmarks.

Use Cases

What teams ask their AI agent about LiveRamp

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →

Improvado Agent Analysis

Track audience match rates across Facebook, Google, and programmatic campaigns in unified dashboards

Your AI agent analyzes LiveRamp data and delivers actionable insights — automatically, in seconds.

6 hrs → 20 min

Improvado Agent Cross-channel

Optimize media spend by comparing LiveRamp audience performance with first-party segments

Your AI agent analyzes LiveRamp data and delivers actionable insights — automatically, in seconds.

Manual → auto

Improvado Agent Reporting

Report identity resolution ROI to executives with automated weekly audience performance summaries

Your AI agent analyzes LiveRamp data and delivers actionable insights — automatically, in seconds.

4 hrs → 10 min

AI Agent Access

Your agent calculates addressable audience ROI across every activation platform

Read

The agent reads segment match rates, identity resolution metrics, activation endpoint status, audience sizes, data source quality scores, and cross-device graph linkage performance from your LiveRamp workspace.

Write

The agent activates segments to connected destinations, suppresses audiences from specific endpoints, triggers segment refreshes, updates data source priorities, and manages activation schedules across your identity resolution workflow.

Monitor

The agent monitors match rate degradation, tracks segment activation failures, watches for data source staleness, detects identity graph linkage drops, and alerts when addressability falls below your configured thresholds.

AI agents query match rates, audience segment performance, and activation results from LiveRamp. They compare identity resolution effectiveness across Facebook, Google, and programmatic channels, calculate audience ROI by platform, and answer questions like "Which segments have the best match rates and conversion performance?"

Claude ChatGPT Cursor Gemini Any MCP Client

Explore MCP →

Improvado Agent · LiveRamp

You

Show me audience segment performance across all activation endpoints

Active Segments

Segment	Match Rate	Δ 30d
High-Value Customers	81%	+6.2%
Lapsed Shoppers Q4	76%	+2.1%
Product Enthusiasts	69%	-1.4%
B2B Decision Makers	52%	-8.7%
Newsletter Subscribers	78%	+4.3%

5 segments · 3.2M records · avg 71% match rate

You

Suppress the B2B segment from all programmatic campaigns until match rate improves

Suppression Applied

B2B Decision Makers removed from 7 active campaigns

Destinations

Send LiveRamp data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

Snowflake → BigQuery → Redshift → Databricks → Power BI → Tableau → Looker Studio → Google Sheets → Domo → Excel → Qlik → Amazon S3 → Metabase → Grafana → PostgreSQL → Azure SQL →

SOC 2 Type II: Certified Security

HIPAA: Health Data Privacy

GDPR: EU Data Protection

CCPA: CA Privacy Standard

Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with LiveRamp as one of 1,000+ integrated sources.

Feature	Improvado	Supermetrics	Funnel.io	Fivetran
Data fields extracted	200+	~90	~120	~80
Total integrations	1,000+	~150	~500	~300
Cross-channel normalization (CDM)	✓ Built-in	✗ Manual	Basic mapping	✗ Raw only
AI Agent access (MCP)	✓ Read, Write, Monitor	✗	✗	✗
Data warehouse destinations	✓ 16+ warehouses & BI tools	Sheets, Looker, BigQuery	BigQuery, Snowflake, Redshift	✓ Broad warehouse support
Refresh frequency	Every 15 min	Scheduled triggers	Daily / 6hr	Every 15 min (premium)
SOC 2 Type II & HIPAA	✓	✗ SOC 2 only	✓ SOC 2	✓
Best for	Teams that want an AI agent, not a pipeline	Small teams, spreadsheets	Mid-market, data teams	Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

What LiveRamp data can Improvado extract?

Improvado extracts audience segment data, match rates, addressable audience counts, and activation metrics from LiveRamp. The integration also pulls identity graph performance data and campaign activation results. Custom audience segments and their associated metadata are included in the data extraction.

How often does LiveRamp data refresh in my warehouse?

LiveRamp data refreshes on your chosen schedule, typically daily or hourly depending on your needs. Improvado automatically handles API rate limits and data consistency checks during each refresh. You can adjust refresh frequency based on how quickly you need updated audience insights.

Can I combine LiveRamp data with other marketing platforms?

Yes, Improvado normalizes LiveRamp data alongside 500+ other marketing platforms using the Marketing Common Data Model. This allows you to analyze audience performance across LiveRamp activations and direct platform campaigns. Cross-platform audience analysis becomes possible without manual data matching.

Which data warehouses support LiveRamp integration?

LiveRamp data integrates with BigQuery, Snowflake, Amazon Redshift, and Azure Synapse through Improvado. The platform also connects to visualization tools like Tableau, Power BI, and Looker. Data flows automatically to your chosen destination without additional configuration.

How does Improvado handle LiveRamp API authentication?

Improvado manages LiveRamp API authentication and token refresh automatically once you provide initial credentials. The platform handles API rate limiting and retry logic for failed requests. You don't need to monitor or maintain the API connection after initial setup.

What audience metrics are available from LiveRamp?

Available metrics include match rates by audience segment, addressable audience sizes, and activation success rates. Campaign-level data shows which audiences perform best across different activation channels. Improvado also extracts identity resolution quality scores and audience overlap analysis.

Customer stories

See all customer stories →

“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”

Jeff LeeHead of Social, Media Buy, Influencer & Marketing Data, ASUS

Read story →

“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”

Marc CerniglioInsights & Automation Manager, Chacka Marketing

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Put an AI agent on your LiveRamp today

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