LiveRamp Data Integration | Connect Your Identity Data
Connect LiveRamp and let AI agents query identity resolution, match rates, and audience activation data across all channels.
Key Takeaways Connect LiveRamp to your data warehouse
Improvado connects directly to LiveRamp's API to extract identity resolution metrics, audience segment performance, and activation data. The integration pulls match rates, addressable audience sizes, and campaign activation results automatically. Data refreshes run on your schedule, from hourly to daily, ensuring your analytics team has current audience insights. No manual CSV downloads or custom API development required.
Unified identity data across all platforms
LiveRamp data flows into Improvado's Marketing Common Data Model alongside your other marketing platforms. Audience match rates normalize with campaign performance from Facebook, Google, and programmatic platforms. This unified view shows how identity resolution impacts campaign effectiveness across channels. Compare LiveRamp audience activation with first-party data performance in a single dashboard.
Data objects and fields Improvado extracts from LiveRamp
| Object | Fields |
|---|---|
| Campaign | spend impressions clicks conversions CPA CPM reach |
| Audience Segment | segment_size match_rate activation_status CPM impressions |
| Activation | destination records_sent match_rate status cost |
| Distribution | partner impressions reach spend match_rate |
From connection to autonomous action in three steps
Connect
Connect your LiveRamp account via OAuth. The agent accesses your identity graph, segment definitions, activation endpoints, and match rate metrics across all connected destinations.
Ask
Ask questions like 'Which segments have declining match rates?' or 'Show me activation status for high-value customer audiences across all DSPs' or 'What's our average identity resolution rate by data source?'
Act
The agent refreshes audience segments, activates or suppresses segments to specific endpoints, monitors match rate thresholds, and alerts you when identity graph performance degrades below benchmarks.
What teams ask their AI agent about LiveRamp
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Track audience match rates across Facebook, Google, and programmatic campaigns in unified dashboards
Your AI agent analyzes LiveRamp data and delivers actionable insights — automatically, in seconds.
Optimize media spend by comparing LiveRamp audience performance with first-party segments
Your AI agent analyzes LiveRamp data and delivers actionable insights — automatically, in seconds.
Report identity resolution ROI to executives with automated weekly audience performance summaries
Your AI agent analyzes LiveRamp data and delivers actionable insights — automatically, in seconds.
Your agent calculates addressable audience ROI across every activation platform
Read
The agent reads segment match rates, identity resolution metrics, activation endpoint status, audience sizes, data source quality scores, and cross-device graph linkage performance from your LiveRamp workspace.
Write
The agent activates segments to connected destinations, suppresses audiences from specific endpoints, triggers segment refreshes, updates data source priorities, and manages activation schedules across your identity resolution workflow.
Monitor
The agent monitors match rate degradation, tracks segment activation failures, watches for data source staleness, detects identity graph linkage drops, and alerts when addressability falls below your configured thresholds.
AI agents query match rates, audience segment performance, and activation results from LiveRamp. They compare identity resolution effectiveness across Facebook, Google, and programmatic channels, calculate audience ROI by platform, and answer questions like "Which segments have the best match rates and conversion performance?"
| Segment | Match Rate | Δ 30d |
|---|---|---|
| High-Value Customers | 81% | +6.2% |
| Lapsed Shoppers Q4 | 76% | +2.1% |
| Product Enthusiasts | 69% | -1.4% |
| B2B Decision Makers | 52% | -8.7% |
| Newsletter Subscribers | 78% | +4.3% |
Send LiveRamp data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with LiveRamp as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What LiveRamp data can Improvado extract?
How often does LiveRamp data refresh in my warehouse?
Can I combine LiveRamp data with other marketing platforms?
Which data warehouses support LiveRamp integration?
How does Improvado handle LiveRamp API authentication?
What audience metrics are available from LiveRamp?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your LiveRamp today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.