LiveRamp Data Integration | Connect Your Identity Data
Connect LiveRamp's identity resolution and audience data to your data warehouse through Improvado's automated pipeline. Extract audience segments, match rates, and activation metrics without manual exports or complex API configurations.
Top performer: Brand campaigns at 8.1x ROAS.
Key Takeaways Connect LiveRamp to your data warehouse
Improvado connects directly to LiveRamp's API to extract identity resolution metrics, audience segment performance, and activation data. The integration pulls match rates, addressable audience sizes, and campaign activation results automatically. Data refreshes run on your schedule, from hourly to daily, ensuring your analytics team has current audience insights. No manual CSV downloads or custom API development required.
From connection to autonomous action in three steps
Connect
Authenticate LiveRamp via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.
Ask
Your AI agent queries LiveRamp performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.
Act
The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.
What teams ask their AI agent about LiveRamp
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Track audience match rates across Facebook, Google, and programmatic campaigns in unified dashboards
Your AI agent analyzes LiveRamp data and delivers actionable insights — automatically, in seconds.
Optimize media spend by comparing LiveRamp audience performance with first-party segments
Your AI agent analyzes LiveRamp data and delivers actionable insights — automatically, in seconds.
Report identity resolution ROI to executives with automated weekly audience performance summaries
Your AI agent analyzes LiveRamp data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read LiveRamp — it acts on it
Read
Pull metrics, dimensions, and trends from LiveRamp — across every account and campaign. Your AI handles the query.
Write
Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.
Monitor
Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.
Query, write, and monitor LiveRamp through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
| Campaign | Spend | ROAS |
|---|---|---|
| Brand — Exact | $4,200 | 8.1x |
| Non-Brand | $12,800 | 4.7x |
| Retargeting — 30d | $3,100 | 4.2x |
| Competitor | $8,400 | 3.1x |
| DSA — Blog | $2,600 | 2.8x |
Send LiveRamp data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with LiveRamp as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What LiveRamp data can Improvado extract?
How often does LiveRamp data refresh in my warehouse?
Can I combine LiveRamp data with other marketing platforms?
Which data warehouses support LiveRamp integration?
How does Improvado handle LiveRamp API authentication?
What audience metrics are available from LiveRamp?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your LiveRamp today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.