Amazon DSP Data Integration — Programmatic Simplified
Pull DSP campaign performance, audience targeting, and impression data from Amazon. Merge programmatic metrics with other ad platforms in your data warehouse.
Top performer: Brand campaigns at 8.1x ROAS.
Automate Amazon DSP data extraction
Improvado connects to Amazon DSP's API to extract your programmatic advertising data including campaign performance, audience insights, and inventory metrics. Pull detailed data on impressions, clicks, conversions, and costs across display, video, and audio campaigns. Data updates automatically every few hours. Your DSP metrics integrate directly with your existing data warehouse or analytics platform.
From connection to autonomous action in three steps
Connect
Authenticate Amazon Advertising DSP via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.
Ask
Your AI agent queries Amazon Advertising DSP performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.
Act
The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.
Extract All Your Marketing Data from Amazon Advertising DSP
Amazon AdvertisingDSP is a demand-side platform that helps brands and marketing agencies programmatically buy display, audio, and video ads on Amazon platforms and beyond them. With Amazon DSP, you can target required audiences and explore new markets, appear on relevant websites, and track the performance of your programmatic campaigns.
Improvado integrates Amazon DSP connector to your data infrastructure. We create an automated data pipeline that normalizes and streamlines marketing data to your dedicated warehouse. This tool helps businesses track their marketing performance across different platforms and get more actionable insights to improve campaigns’ ROMI.
Streamlined information about leads, conversions, highly converting platforms, CPC, and other data to your BI tool results in illustrative charts and comprehensive marketing reports. We help you achieve a granular vision of your marketing efforts, improve decision-making, and take the manual data processing burden off your employees.
Unified programmatic advertising analysis
Improvado normalizes Amazon DSP data through our Marketing Common Data Model (MCDM) for consistent cross-platform analysis. Compare programmatic performance against Google DV360, The Trade Desk, and other DSPs in unified dashboards. Standardized metrics enable comprehensive media mix analysis. Analyze audience overlap and performance across your entire programmatic ecosystem.
What teams ask their AI agent about Amazon Advertising DSP
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare programmatic performance across Amazon DSP, Google DV360, and other platforms
Your AI agent analyzes Amazon Advertising DSP data and delivers actionable insights — automatically, in seconds.
Optimize audience targeting and budget allocation across programmatic channels
Your AI agent analyzes Amazon Advertising DSP data and delivers actionable insights — automatically, in seconds.
Generate comprehensive programmatic performance reports for stakeholders
Your AI agent analyzes Amazon Advertising DSP data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Amazon Advertising DSP — it acts on it
Read
Pull metrics, dimensions, and trends from Amazon Advertising DSP — across every account and campaign. Your AI handles the query.
Write
Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.
Monitor
Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.
Query, write, and monitor Amazon Advertising DSP through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
| Campaign | Spend | ROAS |
|---|---|---|
| Brand — Exact | $4,200 | 8.1x |
| Non-Brand | $12,800 | 4.7x |
| Retargeting — 30d | $3,100 | 4.2x |
| Competitor | $8,400 | 3.1x |
| DSA — Blog | $2,600 | 2.8x |
Send Amazon Advertising DSP data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Amazon Advertising DSP as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
Put an AI agent on your Amazon Advertising DSP today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.