Amazon DSP Data Integration — Programmatic Simplified
Connect Amazon DSP and let AI agents query programmatic campaign performance, audience insights, and inventory metrics across display, video, and audio.
Key Takeaways Automate Amazon DSP data extraction
Improvado connects to Amazon DSP's API to extract your programmatic advertising data including campaign performance, audience insights, and inventory metrics. Pull detailed data on impressions, clicks, conversions, and costs across display, video, and audio campaigns. Data updates automatically every few hours. Your DSP metrics integrate directly with your existing data warehouse or analytics platform.
Unified programmatic advertising analysis
Improvado normalizes Amazon DSP data through our Marketing Common Data Model (MCDM) for consistent cross-platform analysis. Compare programmatic performance against Google DV360, The Trade Desk, and other DSPs in unified dashboards. Standardized metrics enable comprehensive media mix analysis. Analyze audience overlap and performance across your entire programmatic ecosystem.
Data objects and fields Improvado extracts from Amazon Advertising DSP
| Object | Fields |
|---|---|
| Campaign | impressions clicks total_cost eCPM total_conversions status budget |
| Line Item | bid_amount impressions clicks total_cost viewable_impressions |
| Order | advertiser_id budget start_date end_date status |
| Creative | creative_type impressions clicks CTR video_completion_rate |
| Audience | audience_id reach impressions clicks conversions |
From connection to autonomous action in three steps
Connect
Connect your Amazon Advertising account via OAuth. The agent accesses DSP campaign data, line item performance, audience segments, and conversion metrics across display, video, and audio inventory.
Ask
Ask questions like 'Which DSP audiences have the highest conversion rate?' or 'Show me video completion rates by placement for outdoor campaigns.'
Act
The agent pauses underperforming line items, adjusts bid strategies, reallocates budgets across campaigns, updates frequency caps, and modifies audience targeting based on performance thresholds you set.
What teams ask their AI agent about Amazon Advertising DSP
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare programmatic performance across Amazon DSP, Google DV360, and other platforms
Your AI agent analyzes Amazon Advertising DSP data and delivers actionable insights — automatically, in seconds.
Optimize audience targeting and budget allocation across programmatic channels
Your AI agent analyzes Amazon Advertising DSP data and delivers actionable insights — automatically, in seconds.
Generate comprehensive programmatic performance reports for stakeholders
Your AI agent analyzes Amazon Advertising DSP data and delivers actionable insights — automatically, in seconds.
Your agent optimizes programmatic bids across Amazon DSP and all other DSPs
Read
Pulls campaign spend, impressions, clicks, conversions, ROAS, audience segment performance, viewability rates, video completion rates, frequency metrics, and attribution data across Amazon DSP display, video, and audio placements.
Write
Pauses or activates line items, adjusts daily budgets and bid amounts, changes bid strategies, updates frequency caps, modifies audience targeting parameters, and shifts budget allocation between campaigns based on performance rules.
Monitor
Watches for ROAS drops below target thresholds, spend pacing against monthly budgets, frequency cap breaches, viewability score changes, audience segment performance shifts, and conversion rate anomalies across DSP inventory.
The AI agent queries Amazon DSP impression data, audience performance, and conversion metrics in real-time. It can compare programmatic efficiency across Amazon DSP, Google DV360, and The Trade Desk to recommend budget shifts. Ask it which DSP delivers the lowest CPM for your target audience segments.
| Line Item | Spend | ROAS |
|---|---|---|
| Retargeting – Cart Abandoners | $18,240 | 1.8x |
| Prospecting – Outdoor Gear | $22,100 | 2.1x |
| Contextual – Camping Enthusiasts | $14,890 | 2.4x |
| Audience – Hiking Apparel Buyers | $31,500 | 2.9x |
| Retargeting – Product Viewers | $19,670 | 3.1x |
Send Amazon Advertising DSP data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Amazon Advertising DSP as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What Amazon DSP data does Improvado extract?
How often does Amazon DSP data refresh?
Can I analyze Amazon DSP with other programmatic platforms?
What destinations work with Amazon DSP data?
Does the integration require Amazon DSP API access?
Is historical Amazon DSP data available?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Amazon Advertising DSP today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.