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Get video views, engagement rates, and conversion metrics from Wistia. Flows seamlessly into Snowflake, PowerBI, or your marketing dashboard.
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Improvado connects directly to Wistia's API to extract comprehensive video analytics including view counts, engagement rates, play-through percentages, and viewer behavior data. The platform automatically pulls metrics on video performance, audience retention, conversion tracking, and heatmap data across all your Wistia projects. Data refreshes run on schedule—daily, hourly, or real-time—keeping your video analytics current without manual exports.
Improvado's Marketing Common Data Model (MCDM) standardizes Wistia data alongside metrics from YouTube, Vimeo, and other video platforms. This normalization enables cross-platform video performance analysis, content ROI measurement, and comprehensive audience engagement tracking. Compare video effectiveness across different hosting platforms, analyze how video engagement drives conversions, or track content performance against marketing campaign metrics.
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Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.
Connect multiple data sources and analyze them as if they were a single database.
Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse
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Auditing procedure that ensures secure management of data.
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Complies with Health Insurance Portability
and Accountability Act (HIPAA)
General Data Protection Regulation (GDPR) Certified
Complies with California Consumer Privacy Act (CCPA)
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.
If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.
Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.
Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms
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