Rithum Integration for Marketplace Order Data
Connect Rithum (formerly ChannelAdvisor) and extract marketplace orders per profile into your warehouse.
- 1,000+ data sources
- Any warehouse or BI tool
Top performer: Brand campaigns at 8.1x ROAS.
Trusted by data-driven teams
What Improvado extracts from Rithum
Improvado extracts orders for each ChannelAdvisor profile your credentials reach — marketplace and site identifiers, checkout, payment and shipping status, order totals and taxes, and the lifecycle timestamps. Orders are re-fetched by their last update time, so a status change weeks after the sale is picked up rather than frozen. Buyer, billing and shipping personal information is excluded at extraction.
Marketplace revenue next to your spend
Each ChannelAdvisor profile becomes its own account, so revenue can be read per storefront and compared with the advertising, CRM and other commerce data in the same warehouse.
From connection to autonomous action in three steps
Connect
Ask
Act
Your agent doesn't just read Rithum — it acts on it
Query, write, and monitor Rithum through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
Explore MCP →Read
Write
Monitor
| Campaign | Spend | ROAS |
|---|---|---|
| Brand — Exact | $4,200 | 8.1x |
| Non-Brand | $12,800 | 4.7x |
| Retargeting — 30d | $3,100 | 4.2x |
| Competitor | $8,400 | 3.1x |
| DSA — Blog | $2,600 | 2.8x |
Send Rithum data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
- SOC 2 Type II
- Certified Security
- HIPAA
- Health Data Privacy
- GDPR
- EU Data Protection
- CCPA
- CA Privacy Standard
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Rithum as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”
“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”
Put an AI agent on your Rithum today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.