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Capture email delivery rates, bounce metrics, and engagement data from Postmark. Push to your warehouse or Power BI for marketing performance analysis.
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Improvado connects to Postmark's API to extract email delivery metrics, bounce rates, spam complaints, and engagement statistics. The platform pulls data from your Postmark account every hour, capturing message delivery status, open rates, and click-through performance. No manual report downloads or API coding required. Your Postmark email data flows directly into BigQuery, Snowflake, Redshift, or other analytics destinations.
Improvado normalizes Postmark data using the Marketing Common Data Model (MCDM), standardizing email metrics alongside data from Mailchimp, SendGrid, and other email platforms. This creates consistent field names for delivery rates, engagement metrics, and subscriber behavior across all email tools. Marketing teams can analyze cross-platform email performance and attribution without manual data mapping. Multi-provider email reporting becomes effortless.
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Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.
Connect multiple data sources and analyze them as if they were a single database.
Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse
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Auditing procedure that ensures secure management of data.
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Complies with Health Insurance Portability
and Accountability Act (HIPAA)
General Data Protection Regulation (GDPR) Certified
Complies with California Consumer Privacy Act (CCPA)
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.
If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.
Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.
Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms
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