AppsFlyer Master API Integration

Integrate AppsFlyer — Mobile Attribution Mastery

Collect app install data, user acquisition costs, and retention metrics from AppsFlyer Master API. Build comprehensive mobile marketing dashboards in Tableau or Redshift.

A
Improvado Agent
Connected to AppsFlyer Master API
What's our AppsFlyer Master API performance this month vs last?
This month's blended ROAS is 4.2x, up from 3.8x last month (+10.5%).

Top performer: Brand campaigns at 8.1x ROAS.
Pause any ad groups under 1.5x ROAS
Found 7 ad groups below threshold. Pausing now — estimated savings: $12,400/mo.
1,000+
Integrations
200+
AppsFlyer Master API Fields
99.9%
SLA Uptime
<5 min
Setup
SOC 2
Type II
Trusted by ASUS Activision SXSW Dentsu Havas GroupM
Key Takeaways

Connect AppsFlyer Master API in minutes

Improvado connects directly to AppsFlyer's Master API to extract comprehensive mobile attribution data. Our platform pulls install events, in-app events, cohort reports, and revenue data automatically. Data refreshes run on your schedule—hourly, daily, or custom intervals. No API rate limits to worry about or complex authentication setup required.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the AppsFlyer Master API API
15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.
Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.
Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio
AI Agent access via MCP Query, write, and monitor AppsFlyer Master API through Claude, ChatGPT, Cursor, or any MCP client
Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.
OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.
Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.
How it works

From connection to autonomous action in three steps

1

Connect

Authenticate AppsFlyer Master API via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.

2

Ask

Your AI agent queries AppsFlyer Master API performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.

3

Act

The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.

Integration details

Unified mobile attribution across all platforms

Improvado's Marketing Common Data Model (MCDM) standardizes AppsFlyer data with 300+ other marketing platforms. Campaign names, user IDs, and event parameters align perfectly across Facebook Ads, Google Ads, and other acquisition channels. Compare cost per install from AppsFlyer against media spend from ad platforms in a single dashboard. Build cohort analyses that span multiple attribution providers without manual data mapping.

Use Cases

What teams ask their AI agent about AppsFlyer Master API

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

A
Improvado Agent Analysis

Compare AppsFlyer install data with Facebook Ads and Google Ads spend in unified dashboards

Your AI agent analyzes AppsFlyer Master API data and delivers actionable insights — automatically, in seconds.

6 hrs → 20 min
A
Improvado Agent Cross-channel

Analyze user lifetime value by acquisition channel using AppsFlyer cohort data

Your AI agent analyzes AppsFlyer Master API data and delivers actionable insights — automatically, in seconds.

Manual → auto
A
Improvado Agent Reporting

Generate executive reports combining AppsFlyer attribution with revenue from Salesforce

Your AI agent analyzes AppsFlyer Master API data and delivers actionable insights — automatically, in seconds.

4 hrs → 10 min
AI Agent Access

Your agent doesn't just read AppsFlyer Master API — it acts on it

Read

Pull metrics, dimensions, and trends from AppsFlyer Master API — across every account and campaign. Your AI handles the query.

Write

Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.

Monitor

Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.

Query, write, and monitor AppsFlyer Master API through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.

Claude ChatGPT Cursor Gemini Any MCP Client
Improvado MCP — AppsFlyer Master API
> Show top 5 campaigns by performance this month
Campaign Spend ROAS
Brand — Exact $4,200 8.1x
Non-Brand $12,800 4.7x
Retargeting — 30d $3,100 4.2x
Competitor $8,400 3.1x
DSA — Blog $2,600 2.8x
5 campaigns • $31,100 total spend • avg 4.6x ROAS
> Pause all ad groups below 1.5x ROAS
✓ 7 ad groups paused • est. savings $12,400/mo
Destinations

Send AppsFlyer Master API data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage.

Snowflake
BigQuery
Redshift
Databricks
Power BI
Tableau
Looker Studio
Google Sheets
Domo
Excel
Q Qlik
S3 Amazon S3
Metabase
Grafana
PostgreSQL
Azure SQL
SOC
SOC 2 Type II Audited data management
H
HIPAA Healthcare compliance
EU
GDPR EU data protection
CA
CCPA California privacy
Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with AppsFlyer Master API as one of 1,000+ integrated sources.

Feature Improvado Supermetrics Funnel.io Fivetran
Data fields extracted 200+ ~90 ~120 ~80
Total integrations 1,000+ ~150 ~500 ~300
Cross-channel normalization (CDM) ✓ Built-in ✗ Manual ● Basic mapping ✗ Raw only
AI Agent access (MCP) ✓ Read, Write, Monitor
Data warehouse destinations ✓ 16+ warehouses & BI tools Sheets, Looker, BigQuery BigQuery, Snowflake, Redshift ✓ Broad warehouse support
Refresh frequency Every 15 min Scheduled triggers Daily / 6hr Every 15 min (premium)
SOC 2 Type II & HIPAA ✗ SOC 2 only ✓ SOC 2
Best for Teams that want an AI agent, not a pipeline Small teams, spreadsheets Mid-market, data teams Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

Improvado extracts install reports, in-app event reports, cohort data, revenue reports, and retention analytics from AppsFlyer Master API. We support both raw data and aggregated reports with customizable date ranges and grouping dimensions.

Put an AI agent on your AppsFlyer Master API today

Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.