Integrate AppsFlyer — Mobile Attribution Mastery
Connect AppsFlyer attribution and let AI agents query install events, cohort LTV, and in-app conversions alongside ad spend from 1,000+ marketing sources.
Key Takeaways Connect AppsFlyer Master API in minutes
Improvado connects directly to AppsFlyer's Master API to extract comprehensive mobile attribution data. Our platform pulls install events, in-app events, cohort reports, and revenue data automatically. Data refreshes run on your schedule—hourly, daily, or custom intervals. No API rate limits to worry about or complex authentication setup required.
Unified mobile attribution across all platforms
Improvado's Marketing Common Data Model (MCDM) standardizes AppsFlyer data with 300+ other marketing platforms. Campaign names, user IDs, and event parameters align perfectly across Facebook Ads, Google Ads, and other acquisition channels. Compare cost per install from AppsFlyer against media spend from ad platforms in a single dashboard. Build cohort analyses that span multiple attribution providers without manual data mapping.
Data objects and fields Improvado extracts from AppsFlyer Master API
| Object | Fields |
|---|---|
| Installs | attributed_touch_type media_source campaign adset ad country_code install_time af_siteid af_sub1 af_sub2 af_sub3 af_sub4 af_sub5 appsflyer_id customer_user_id platform device_category os_version app_version cost_model cost_value contributor_1_media_source contributor_2_media_source contributor_3_media_source |
| In-App Events | event_name event_time event_value event_revenue event_revenue_currency af_revenue media_source campaign adset ad appsflyer_id customer_user_id platform country_code city device_type attributed_touch_type af_sub1 af_sub2 af_sub3 event_source |
| Retargeting Conversions | retargeting_conversion_type media_source campaign adset ad conversion_time appsflyer_id customer_user_id platform country_code attributed_touch_type cost_model cost_value event_name event_revenue af_sub1 af_sub2 af_sub3 |
| Cohort Data | cohort_date media_source campaign geo platform installs sessions_d0 sessions_d1 sessions_d7 sessions_d14 sessions_d30 revenue_d0 revenue_d1 revenue_d7 revenue_d14 revenue_d30 retention_d1 retention_d7 retention_d14 retention_d30 |
| Aggregate Performance | date media_source campaign adset ad country_code platform impressions clicks installs cost sessions loyal_users loyal_users_rate total_revenue total_cost ROI ARPU eCPI |
From connection to autonomous action in three steps
Connect
Connect AppsFlyer using your API token (V2.0). The agent accesses raw data, cohort, and aggregated reports across all connected apps and media sources.
Ask
Ask questions like 'Which Android campaigns have retention above 25% but spend under $5K?' or 'Show me event revenue by geo for the last 30 days'.
Act
The agent adjusts attribution windows, pulls fraud analysis reports, exports cohort data to your warehouse, and triggers alerts when install volume drops below thresholds.
What teams ask their AI agent about AppsFlyer Master API
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare AppsFlyer install data with Facebook Ads and Google Ads spend in unified dashboards
Your AI agent analyzes AppsFlyer Master API data and delivers actionable insights — automatically, in seconds.
Analyze user lifetime value by acquisition channel using AppsFlyer cohort data
Your AI agent analyzes AppsFlyer Master API data and delivers actionable insights — automatically, in seconds.
Generate executive reports combining AppsFlyer attribution with revenue from Salesforce
Your AI agent analyzes AppsFlyer Master API data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read AppsFlyer — it calculates true channel LTV
Read
Reads install data, in-app events, revenue metrics, retention cohorts, uninstall rates, attribution touchpoints, fraud scores, geo breakdowns, and lifetime value calculations across all apps and media sources.
Write
Exports raw event logs, generates custom cohort reports, schedules automated data pulls, configures postback URLs, sets up cost and revenue integrations, and creates audience segments for retargeting.
Monitor
Monitors install velocity by source, tracks retention curve deviations, watches for fraud spikes, alerts on attribution discrepancies, flags unusual uninstall rates, and detects CPI anomalies across campaigns.
AI agents query AppsFlyer install cohorts, revenue events, and attribution windows without writing SQL. They match mobile install data to Facebook Ads and Google Ads spend, calculating actual cost per high-value user instead of just cost per install. Agents monitor cohort retention curves and alert you when Day-7 retention drops below targets.
| Media Source | Installs | D7 ROAS |
|---|---|---|
| Google Ads UAC | 64,230 | 287% |
| Meta App Install | 51,880 | 243% |
| TikTok For Business | 38,450 | 312% |
| Apple Search Ads | 22,190 | 198% |
| Snapchat | 14,670 | 221% |
Send AppsFlyer Master API data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with AppsFlyer Master API as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
Which AppsFlyer Master API reports does Improvado extract?
How often can Improvado sync AppsFlyer data?
Does Improvado support AppsFlyer cohort analysis?
Can I connect multiple AppsFlyer apps through Improvado?
What data warehouses work with AppsFlyer integration?
How does Improvado handle AppsFlyer data privacy settings?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your AppsFlyer Master API today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.