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Pull media coverage, narrative tracking, and influence metrics from Zignal Labs. Route reputation data to BigQuery or your preferred visualization tool.
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Improvado connects directly to Zignal Labs' API to extract media monitoring metrics, sentiment scores, share of voice data, and brand mention analytics. The platform automatically pulls data from your Zignal Labs campaigns and reports without manual intervention. Data refreshes run on customizable schedules, ensuring your analytics remain current. All extraction happens through secure API connections with built-in error handling and retry logic.
Improvado's Marketing Common Data Model standardizes Zignal Labs metrics alongside data from social platforms, advertising channels, and PR tools. This normalization enables cross-platform analysis of brand sentiment, media coverage impact on conversions, and comprehensive reputation management. You can analyze how earned media from Zignal Labs correlates with paid campaign performance and organic social engagement. The unified dataset supports attribution modeling that includes brand mention influence on customer journeys.
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Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.
Connect multiple data sources and analyze them as if they were a single database.
Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse
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Auditing procedure that ensures secure management of data.
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Complies with Health Insurance Portability
and Accountability Act (HIPAA)
General Data Protection Regulation (GDPR) Certified
Complies with California Consumer Privacy Act (CCPA)
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.
If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.
Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.
Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms
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