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Track email engagement, response rates, and communication patterns from Gmail. Send metrics to your data warehouse or Tableau dashboard automatically.
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Improvado connects to Gmail's API to extract email metrics, send/receive volumes, and communication patterns from your organization's Gmail accounts. The platform automatically captures data on email opens, response rates, attachment usage, and folder organization across users and departments. Data syncs run automatically on your preferred schedule, eliminating manual email reporting tasks. Integration setup takes minutes with OAuth authentication.
Improvado's Marketing Common Data Model (MCDM) standardizes Gmail data with metrics from Outlook, marketing automation platforms, and CRM systems. This normalization enables comprehensive analysis of email communication effectiveness, customer touchpoint mapping, and sales funnel progression. Track how Gmail interactions correlate with marketing campaign performance, analyze response patterns by customer segment, or measure email engagement across different business functions.
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Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.
Connect multiple data sources and analyze them as if they were a single database.
Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse
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Auditing procedure that ensures secure management of data.
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Complies with Health Insurance Portability
and Accountability Act (HIPAA)
General Data Protection Regulation (GDPR) Certified
Complies with California Consumer Privacy Act (CCPA)
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.
If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.
Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.
Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms
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