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Connect Viant DSP (formerly Adelphic) programmatic advertising data to your data warehouse through Improvado's automated pipeline. Extract campaign performance, audience targeting, and attribution metrics for comprehensive programmatic analysis.
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Improvado connects to Viant DSP through secure API authentication to extract your programmatic advertising campaign data automatically. The platform pulls impression delivery, audience targeting performance, conversion tracking, and bid optimization metrics from your Viant campaigns. Data refreshes occur every 30 minutes to 6 hours depending on campaign volume and reporting requirements. Real-time bidding performance and budget pacing data sync continuously for active campaign management.
Improvado normalizes Viant DSP data using the Marketing Common Data Model (MCDM) to ensure consistent metrics across all programmatic platforms. Your Viant campaign performance aligns with The Trade Desk, Amazon DSP, and Google Display & Video 360 for accurate cross-platform analysis. Impression costs, viewability rates, and conversion attribution become directly comparable across demand-side platforms. This standardization enables automated programmatic reporting and budget reallocation based on performance.
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Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.
Connect multiple data sources and analyze them as if they were a single database.
Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse
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Auditing procedure that ensures secure management of data.
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Complies with Health Insurance Portability
and Accountability Act (HIPAA)
General Data Protection Regulation (GDPR) Certified
Complies with California Consumer Privacy Act (CCPA)
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.
If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.
Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.
Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms
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