Viant DSP Data Integration
Connect Viant DSP and let AI agents query programmatic impression delivery, audience targeting, and conversion tracking across campaigns.
Key Takeaways Connect Viant DSP programmatic integration
Improvado connects to Viant DSP through secure API authentication to extract your programmatic advertising campaign data automatically. The platform pulls impression delivery, audience targeting performance, conversion tracking, and bid optimization metrics from your Viant campaigns. Data refreshes occur every 30 minutes to 6 hours depending on campaign volume and reporting requirements. Real-time bidding performance and budget pacing data sync continuously for active campaign management.
Unified programmatic data across DSPs
Improvado normalizes Viant DSP data using the Marketing Common Data Model (MCDM) to ensure consistent metrics across all programmatic platforms. Your Viant campaign performance aligns with The Trade Desk, Amazon DSP, and Google Display & Video 360 for accurate cross-platform analysis. Impression costs, viewability rates, and conversion attribution become directly comparable across demand-side platforms. This standardization enables automated programmatic reporting and budget reallocation based on performance.
Data objects and fields Improvado extracts from Viant DSP (Adelphic DSP)
| Object | Fields |
|---|---|
| Campaign | spend impressions clicks conversions CPM CPC video_completions |
| Line Item | bid_amount impressions clicks spend win_rate frequency |
| Creative | impressions clicks CTR spend viewability_rate |
| Audience Segment | reach impressions spend conversions CPA |
From connection to autonomous action in three steps
Connect
Connect your Viant DSP account via API credentials. The agent securely authenticates using your seat ID and API token to access campaign data, line item settings, and audience segments across your programmatic buying activity.
Ask
Ask questions like 'Which CTV line items have completion rates above 85%' or 'Show me yesterday's spend by device type and adjust bids for mobile inventory.'
Act
The agent pauses underperforming line items, adjusts bid strategies, reallocates budgets between campaigns, updates frequency caps, and modifies audience targeting parameters directly in your Viant seat.
What teams ask their AI agent about Viant DSP (Adelphic DSP)
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare programmatic performance across Viant, Trade Desk, and Google DV360 in one view
Your AI agent analyzes Viant DSP (Adelphic DSP) data and delivers actionable insights — automatically, in seconds.
Optimize Viant audience targeting using cross-platform conversion and engagement data
Your AI agent analyzes Viant DSP (Adelphic DSP) data and delivers actionable insights — automatically, in seconds.
Generate programmatic performance reports for stakeholders showing Viant ROI weekly
Your AI agent analyzes Viant DSP (Adelphic DSP) data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Viant DSP — it optimizes programmatic bids
Read
The agent reads campaign performance metrics including impressions, clicks, conversions, viewability rates, completion rates for video/CTV inventory, spend data, audience reach, frequency distribution, and line item pacing across display, video, CTV, and audio channels.
Write
The agent updates line item budgets, adjusts bid amounts and bidding strategies, pauses or activates campaigns and line items, modifies frequency caps, changes dayparting schedules, and applies audience segment inclusions or exclusions.
Monitor
The agent monitors pacing against flight dates, tracks CPA and ROAS thresholds, watches for viewability drops below benchmarks, alerts on frequency cap breaches, detects budget depletion rates, and flags audience segment performance anomalies.
The AI agent queries impression delivery, audience targeting performance, and bid optimization metrics from Viant campaigns. It compares programmatic results against Trade Desk and Google DV360 to identify efficiency gaps. Ask it to analyze which audience segments convert best or generate weekly programmatic reports showing Viant ROI.
| Campaign | Impressions | CPA |
|---|---|---|
| Auto Intenders - Contextual | 687K | $1.89 |
| SUV Shoppers - Behavioral | 512K | $2.15 |
| Luxury Segment - Lookalike | 398K | $2.41 |
| Trade-In Audience - CRM | 334K | $2.68 |
| Test Drive Requesters | 269K | $3.12 |
Send Viant DSP (Adelphic DSP) data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Viant DSP (Adelphic DSP) as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
How often does Improvado update Viant DSP campaign data?
What Viant DSP metrics can Improvado extract?
Can I analyze Viant DSP data alongside other programmatic platforms?
Does Improvado support Viant's attribution and conversion tracking?
How does Improvado handle Viant DSP audience data?
What destinations support Viant DSP data from Improvado?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Viant DSP (Adelphic DSP) today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.