Viant DSP Data Integration
Connect Viant DSP (formerly Adelphic) programmatic advertising data to your data warehouse through Improvado's automated pipeline. Extract campaign performance, audience targeting, and attribution metrics for comprehensive programmatic analysis.
Top performer: Brand campaigns at 8.1x ROAS.
Connect Viant DSP programmatic integration
Improvado connects to Viant DSP through secure API authentication to extract your programmatic advertising campaign data automatically. The platform pulls impression delivery, audience targeting performance, conversion tracking, and bid optimization metrics from your Viant campaigns. Data refreshes occur every 30 minutes to 6 hours depending on campaign volume and reporting requirements. Real-time bidding performance and budget pacing data sync continuously for active campaign management.
From connection to autonomous action in three steps
Connect
Authenticate Viant DSP (Adelphic DSP) via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.
Ask
Your AI agent queries Viant DSP (Adelphic DSP) performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.
Act
The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.
Unified programmatic data across DSPs
Improvado normalizes Viant DSP data using the Marketing Common Data Model (MCDM) to ensure consistent metrics across all programmatic platforms. Your Viant campaign performance aligns with The Trade Desk, Amazon DSP, and Google Display & Video 360 for accurate cross-platform analysis. Impression costs, viewability rates, and conversion attribution become directly comparable across demand-side platforms. This standardization enables automated programmatic reporting and budget reallocation based on performance.
What teams ask their AI agent about Viant DSP (Adelphic DSP)
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare programmatic performance across Viant, Trade Desk, and Google DV360 in one view
Your AI agent analyzes Viant DSP (Adelphic DSP) data and delivers actionable insights — automatically, in seconds.
Optimize Viant audience targeting using cross-platform conversion and engagement data
Your AI agent analyzes Viant DSP (Adelphic DSP) data and delivers actionable insights — automatically, in seconds.
Generate programmatic performance reports for stakeholders showing Viant ROI weekly
Your AI agent analyzes Viant DSP (Adelphic DSP) data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Viant DSP (Adelphic DSP) — it acts on it
Read
Pull metrics, dimensions, and trends from Viant DSP (Adelphic DSP) — across every account and campaign. Your AI handles the query.
Write
Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.
Monitor
Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.
Query, write, and monitor Viant DSP (Adelphic DSP) through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
| Campaign | Spend | ROAS |
|---|---|---|
| Brand — Exact | $4,200 | 8.1x |
| Non-Brand | $12,800 | 4.7x |
| Retargeting — 30d | $3,100 | 4.2x |
| Competitor | $8,400 | 3.1x |
| DSA — Blog | $2,600 | 2.8x |
Send Viant DSP (Adelphic DSP) data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Viant DSP (Adelphic DSP) as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
Put an AI agent on your Viant DSP (Adelphic DSP) today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.