StackAdapt Integration: Native Advertising Analytics

Connect StackAdapt and let AI agents query programmatic campaign data, audience targeting metrics, and native ad performance.

SOC 2 Type II 1,000+ data sources Any warehouse or BI tool

Improvado Agent

Connected to StackAdapt

What's our ROAS across display campaigns this month?

Across 12 active display campaigns, you've spent $47,230 and generated $164,905 in revenue — that's a 3.49x ROAS. Top performer is Q1 Retargeting - Display at 5.2x ROAS with 1.8M impressions.

Pause the three campaigns below 2x ROAS and reallocate that budget to the top two performers

Done. Paused 3 campaigns (freeing up $8,400/week) and increased daily budgets on Q1 Retargeting - Display and Prospecting - High Intent by $600/day each. Changes are live in StackAdapt.

Trusted by data-driven teams

1,000+

Integrations

200+

StackAdapt Fields

99.9%

SLA Uptime

<5 min

Setup

SOC 2

Type II

Key Takeaways

Connect StackAdapt programmatic data

Improvado integrates with StackAdapt's API to extract campaign performance, audience targeting data, and programmatic advertising metrics automatically. Pull impressions, clicks, conversions, and spend data on your preferred schedule. No manual report downloads or CSV exports required. Your StackAdapt data syncs directly to BigQuery, Snowflake, Redshift, or other analytics destinations.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the StackAdapt API

15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.

Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.

Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio

AI Agent access via MCP Query, write, and monitor StackAdapt through Claude, ChatGPT, Cursor, or any MCP client

Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.

OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.

Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.

Integration Details

Unified programmatic data across platforms

Improvado's Marketing Common Data Model (MCDM) standardizes StackAdapt metrics with data from Google Display & Video 360, Amazon DSP, and 500+ other advertising platforms. Campaign performance, audience segments, and cost metrics align automatically across your entire programmatic stack. This normalization enables cross-platform optimization and unified attribution analysis. Compare StackAdapt performance against other DSPs in consolidated dashboards.

StackAdapt API v1 · API key · 3-hourly sync · incremental

Schema Overview

Data objects and fields Improvado extracts from StackAdapt

Object	Fields
Campaign	spend impressions clicks conversions CPA status budget
Ad Group	bids impressions clicks spend CTR
Creative	format impressions clicks CTR video_completion_rate
Audience	impressions clicks spend conversions reach

How it works

From connection to autonomous action in three steps

Connect

Authenticate your StackAdapt account in seconds. Improvado automatically normalizes campaign data, impressions, conversions, and spend across StackAdapt and 1000+ other marketing sources for unified analysis.

Ask

Ask the agent in plain English about StackAdapt performance: CTR, ROAS, CPA, impression share, video completion rate, conversion pixels, campaign pacing, and creative performance across display, native, and video.

Act

The agent pauses underperforming campaigns, adjusts daily budgets, updates bid strategies, launches new ad sets, and modifies targeting rules directly in StackAdapt. Every change is logged with full audit trails for governance.

Use Cases

What teams ask their AI agent about StackAdapt

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →

Improvado Agent Analysis

Compare StackAdapt programmatic performance against Google DV360 and Amazon DSP

Your AI agent analyzes StackAdapt data and delivers actionable insights — automatically, in seconds.

5 hrs → 18 min

Improvado Agent Cross-channel

Optimize programmatic spend allocation based on StackAdapt audience performance

Your AI agent analyzes StackAdapt data and delivers actionable insights — automatically, in seconds.

Manual → auto

Improvado Agent Reporting

Generate executive reports combining StackAdapt ROI with total marketing performance

Your AI agent analyzes StackAdapt data and delivers actionable insights — automatically, in seconds.

4 hrs → 15 min

AI Agent Access

Your agent doesn't just read StackAdapt — it optimizes programmatic spend by audience

Read

Pull campaign performance, spend, impressions, clicks, CTR, conversions, ROAS, CPA, video completion rates, creative metrics, audience segment performance, and pacing data from all StackAdapt campaigns and ad groups.

Write

Update daily budgets, pause or activate campaigns, modify bid strategies, adjust targeting parameters, launch new ad sets, duplicate high-performers, and change creative rotations across display, native, and video campaigns.

Monitor

Set alerts for campaigns exceeding CPA targets, dropping below ROAS thresholds, underspending by 20%, CTR drops over 15%, conversion pixel failures, or budget pacing anomalies across your StackAdapt account.

AI agents query impressions, clicks, conversions, and spend data from StackAdapt campaigns. They compare programmatic audience performance against Google DV360 and Amazon DSP to identify the most efficient channels. Agents automatically detect when specific audience segments convert better on StackAdapt versus other DSPs.

Claude ChatGPT Cursor Gemini Any MCP Client

Explore MCP →

Improvado Agent · StackAdapt

You

Show top 5 campaigns by CTR in the last 7 days

Top Campaigns

Campaign	Impressions	CTR
Brand Awareness - Video	2.3M	0.87%
Q1 Retargeting - Display	1.8M	0.74%
Prospecting - High Intent	943K	0.68%
Product Launch - Native	1.1M	0.61%
Seasonal Promo - Display	678K	0.54%

5 campaigns · 6.8M total impressions · avg CTR 0.69%

You

Increase daily budget by 40% for the top 2 campaigns

Budgets Updated

Daily spend increased by $840 total

Destinations

Send StackAdapt data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

Snowflake → BigQuery → Redshift → Databricks → Power BI → Tableau → Looker Studio → Google Sheets → Domo → Excel → Qlik → Amazon S3 → Metabase → Grafana → PostgreSQL → Azure SQL →

SOC 2 Type II: Certified Security

HIPAA: Health Data Privacy

GDPR: EU Data Protection

CCPA: CA Privacy Standard

Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with StackAdapt as one of 1,000+ integrated sources.

Feature	Improvado	Supermetrics	Funnel.io	Fivetran
Data fields extracted	200+	~90	~120	~80
Total integrations	1,000+	~150	~500	~300
Cross-channel normalization (CDM)	✓ Built-in	✗ Manual	Basic mapping	✗ Raw only
AI Agent access (MCP)	✓ Read, Write, Monitor	✗	✗	✗
Data warehouse destinations	✓ 16+ warehouses & BI tools	Sheets, Looker, BigQuery	BigQuery, Snowflake, Redshift	✓ Broad warehouse support
Refresh frequency	Every 15 min	Scheduled triggers	Daily / 6hr	Every 15 min (premium)
SOC 2 Type II & HIPAA	✓	✗ SOC 2 only	✓ SOC 2	✓
Best for	Teams that want an AI agent, not a pipeline	Small teams, spreadsheets	Mid-market, data teams	Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

What StackAdapt data can Improvado extract?

Improvado extracts campaign performance metrics, audience targeting data, creative performance, spend and cost data, conversion tracking, and inventory insights from StackAdapt. The integration captures both campaign-level summaries and granular performance data. Historical data goes back based on your StackAdapt account settings.

How frequently does StackAdapt data sync?

You can schedule StackAdapt syncs hourly for real-time campaign optimization, daily for standard reporting, or set custom intervals. Most advertisers use hourly syncs during active campaigns and daily syncs for performance analysis. The sync schedule is fully configurable and adjustable anytime.

Does the integration require StackAdapt API access?

Yes, you'll need API credentials from your StackAdapt account to establish the connection with Improvado. The setup process guides you through obtaining the necessary permissions and authentication. Improvado manages all API calls and data extraction automatically once connected.

Can I combine StackAdapt with other DSP data?

Improvado's MCDM normalizes StackAdapt data alongside Google DV360, Amazon DSP, The Trade Desk, and other programmatic platforms. This standardization enables unified programmatic analysis across all your demand-side platforms. Compare audience performance, CPMs, and conversion rates in consolidated reports.

Which analytics tools support StackAdapt data?

Improvado loads StackAdapt data into Tableau, Power BI, Looker, and other major BI platforms. You can also send data to warehouses like BigQuery, Snowflake, or Redshift first. The integration supports both direct BI connections and warehouse-based analytics workflows.

What's included in StackAdapt audience data?

The integration extracts audience segment performance, demographic targeting data, behavioral insights, and custom audience metrics from StackAdapt. This data combines with your other marketing channels for comprehensive audience analysis. Compare StackAdapt audience performance against social media and search advertising results.

Customer stories

See all customer stories →

“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”

Jeff LeeHead of Social, Media Buy, Influencer & Marketing Data, ASUS

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“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”

Marc CerniglioInsights & Automation Manager, Chacka Marketing

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