Data sources
/
MailerSend

MailerSend + Improvado: Transactional Email Analytics

Get delivery status, open rates, and click data from MailerSend campaigns. Sync email performance data directly to Looker or Redshift.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect MailerSend email integration

Improvado connects to MailerSend's API to extract email delivery metrics, engagement tracking, and campaign performance data. The platform automatically pulls data from your MailerSend account every hour, capturing delivery rates, open tracking, click-through statistics, and bounce analytics. Authentication happens through secure API tokens with read-only access to your email data. No technical setup or webhook configuration required on your end.

MailerSend Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
MailerSend + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified email data with marketing channels

Improvado normalizes MailerSend email metrics using the Marketing Common Data Model, creating consistent data structures across your marketing stack. Email engagement data from MailerSend aligns with campaign metrics from Google Ads, social media platforms, and CRM systems. This standardization enables cross-channel attribution analysis and complete customer journey mapping. Your analytics team gets unified email performance metrics whether working in Tableau, Power BI, or custom reporting tools.

Use Cases

What users ask their MailerSend integration

Cross-channel
Track MailerSend email engagement alongside Google Ads clicks for complete attribution analysis
5 hrs → 18 min
Budget optimization
Monitor transactional email delivery rates to optimize customer experience and retention
Manual → auto
Executive reporting
Generate executive dashboards combining email ROI with other marketing channel performance
3 hrs → 10 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What MailerSend data can Improvado extract?
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Improvado extracts email delivery statistics, open rates, click-through rates, bounce data, and unsubscribe metrics from MailerSend. The platform captures both transactional and marketing email performance through MailerSend's analytics API. Campaign-level and individual recipient engagement data are both supported.
How frequently does MailerSend data sync with Improvado?
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MailerSend data syncs every hour through Improvado's automated pipeline. Email event data becomes available in MailerSend within minutes of delivery, enabling near real-time email performance monitoring. Historical email data is backfilled automatically during initial connector configuration.
Can Improvado track MailerSend template performance?
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Yes, Improvado extracts template-level performance data from MailerSend including delivery rates, engagement metrics, and conversion tracking. The platform captures template IDs and names for detailed template comparison analysis. This data helps optimize email design and content strategy across campaigns.
Does MailerSend integration support domain-level analytics?
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Improvado extracts domain-level email delivery data from MailerSend for sender reputation monitoring. The platform captures delivery rates, bounce rates, and spam complaint metrics by sending domain. This information helps optimize email deliverability and maintain good sender reputation scores.
What destinations support MailerSend email data?
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MailerSend data flows to BigQuery, Snowflake, Redshift, Azure Synapse, and other cloud warehouses through Improvado. BI platforms like Tableau, Power BI, and Looker connect directly to your warehouse for email analytics visualization. The platform ensures consistent data formatting across all destinations.
How does Improvado handle MailerSend API authentication?
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Improvado uses MailerSend API tokens for secure authentication with read-only permissions to your email data. The platform stores credentials using enterprise-grade encryption and follows SOC 2 compliance standards. API tokens can be rotated without interrupting data sync schedules through Improvado's connector management interface.