ShareThrough Integration for Native Ad Intelligence
Connect ShareThrough and let AI agents query native ad impressions, CTR, and conversion tracking alongside display and social campaigns.
Key Takeaways Connect ShareThrough to your data infrastructure
Improvado integrates with ShareThrough's API to extract native advertising campaign data, spend metrics, and audience engagement statistics. The platform automatically pulls impression data, click-through rates, and conversion tracking without requiring manual report downloads. Your ShareThrough data loads directly into BigQuery, Snowflake, or other data warehouses on automated schedules. Real-time campaign performance becomes available in your existing BI tools within hours of setup.
Unify native advertising with all media channels
Improvado's Marketing Common Data Model standardizes ShareThrough metrics alongside Google Ads, Facebook, display networks, and 500+ other advertising platforms. Native advertising performance aligns with search, social, and programmatic campaigns in unified attribution models. Compare cost-per-acquisition across ShareThrough and other channels or analyze how native content drives brand awareness. Cross-channel budget optimization becomes possible when all advertising data uses consistent metrics and dimensions.
Data objects and fields Improvado extracts from ShareThrough
| Object | Fields |
|---|---|
| Campaign | spend impressions clicks video_completions engagement_rate viewability |
| Placement | impressions clicks CTR spend viewability_rate |
| Creative | format impressions clicks engagement_time video_completion_rate |
| Audience | impressions clicks spend demographic device_type |
From connection to autonomous action in three steps
Connect
Connect your ShareThrough account via OAuth. The agent accesses placement performance, engagement metrics, spend data, and creative assets across all active campaigns.
Ask
Ask questions like 'which native placements have engagement above 2% this quarter' or 'show me CPC trends for in-feed ads in the last 30 days'.
Act
The agent adjusts placement budgets, pauses underperforming ads, duplicates high-engagement creatives to new placements, and modifies bid strategies based on performance thresholds you set.
What teams ask their AI agent about ShareThrough
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare ShareThrough native ad performance against display and social campaigns in one view
Your AI agent analyzes ShareThrough data and delivers actionable insights — automatically, in seconds.
Optimize media spend allocation between ShareThrough and other programmatic platforms
Your AI agent analyzes ShareThrough data and delivers actionable insights — automatically, in seconds.
Create executive dashboards showing native advertising ROI alongside all paid media channels
Your AI agent analyzes ShareThrough data and delivers actionable insights — automatically, in seconds.
Your agent optimizes native ad spend across programmatic platforms
Read
Reads placement-level metrics including impressions, clicks, engagement rate, CPC, CTR, spend, and creative performance across ShareThrough's native advertising inventory.
Write
Writes budget adjustments to individual placements, pauses or activates ads, duplicates successful creatives, and updates bid caps based on engagement and cost efficiency targets.
Monitor
Monitors engagement rate thresholds, CPC anomalies, spend pacing against daily budgets, and creative fatigue indicators to trigger optimization actions automatically.
AI agents query impression data, click-through rates, conversion tracking, and audience engagement statistics. They compare ShareThrough native ad performance against display and social campaigns to surface budget reallocation opportunities. Agents create executive dashboards showing native advertising ROI across all paid media.
| Placement | Spend | Engagement Rate |
|---|---|---|
| Summer Collection - In-Feed | $4,200 | 2.8% |
| New Arrivals - Native | $3,850 | 2.3% |
| Flash Sale - Article | $2,980 | 2.1% |
| Brand Story - Editorial | $2,340 | 1.9% |
| Product Launch - Feed | $1,890 | 1.7% |
Send ShareThrough data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with ShareThrough as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What ShareThrough metrics does Improvado extract?
How quickly does ShareThrough data appear in my dashboards?
Can I analyze ShareThrough data alongside other programmatic platforms?
Does the integration support custom ShareThrough reporting dimensions?
What data warehouses work with ShareThrough integration?
How does ShareThrough data integration handle campaign attribution?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your ShareThrough today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.