Data sources
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Primetric

Primetric Data Integration — Project Metrics Unified

Extract time tracking, project performance, and team productivity data from Primetric. Send insights to Tableau or your data warehouse for comprehensive project analytics.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Primetric to your data warehouse

Improvado connects to Primetric's API to extract project timelines, resource allocation, and team productivity metrics. The platform pulls data from your Primetric workspace every hour, capturing task completion rates, budget utilization, and milestone progress. No manual exports or CSV downloads required. Your Primetric data flows directly into BigQuery, Snowflake, Redshift, or other destinations.

Primetric Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Primetric + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified project data across all platforms

Improvado normalizes Primetric data using the Marketing Common Data Model (MCDM), standardizing project metrics alongside data from other business tools. This creates consistent field names and data types across platforms like Asana, Monday.com, and Slack. Teams can analyze project performance, resource costs, and delivery timelines in unified dashboards. Cross-platform reporting becomes possible without manual data mapping.

Use Cases

What users ask their Primetric integration

Cross-channel
Compare project ROI across Primetric, Asana, and financial systems in one dashboard
6 hrs → 20 min
Budget optimization
Track team utilization rates from Primetric alongside marketing spend data
Manual → auto
Executive reporting
Generate executive project reports combining Primetric and revenue data
4 hrs → 10 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Primetric data can Improvado extract?
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Improvado extracts project timelines, task completion data, team time tracking, budget utilization, and resource allocation metrics. The integration also pulls milestone progress, client billing data, and team productivity reports from your Primetric workspace.
How often does Improvado sync Primetric data?
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Improvado refreshes Primetric data every hour by default. You can adjust the sync frequency to every 15 minutes, daily, or weekly based on your reporting needs.
Can I connect multiple Primetric workspaces?
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Yes, Improvado supports connections to multiple Primetric workspaces within a single data pipeline. Each workspace's data is clearly labeled and can be analyzed separately or combined in unified reports.
Does this integration require Primetric admin access?
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You need Primetric workspace admin permissions to generate API credentials for the integration. Improvado uses these credentials to securely access your project data without storing login information.
Where does Primetric data go after extraction?
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Improvado loads Primetric data into your chosen destination: BigQuery, Snowflake, Redshift, Azure, or BI tools like Tableau and Power BI. The data maintains its structure while being normalized for cross-platform analysis.
How much historical Primetric data can I import?
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Improvado can import historical Primetric data based on your workspace's data retention policy. Most implementations include 2-3 years of historical project data for trend analysis and year-over-year comparisons.