Data sources
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Walmart Connect

Walmart Connect Integration for Retail Media ROI

Sync sponsored product performance, impression data, and sales metrics from Walmart Connect. Analyze retail media ROI alongside other channels in Looker or Tableau.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Walmart Connect to your data stack

Improvado integrates with Walmart Connect APIs to extract campaign performance, product advertising metrics, and audience data automatically. The platform pulls sponsored product results, display campaign data, and search term reports every few hours. No manual dashboard exports or spreadsheet downloads needed. Your Walmart Connect data appears in your chosen data warehouse within minutes of each refresh cycle.

Walmart Connect Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Walmart Connect + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified retail media across all platforms

Walmart Connect metrics get standardized through Improvado's Marketing Common Data Model alongside Amazon Ads, Target, and other retail media platforms. Product SKUs, campaign types, and conversion metrics align consistently across all data sources. You can compare cost-per-acquisition across retail networks, analyze product performance holistically, and build unified attribution models. All retail media data follows identical schema and naming conventions.

Use Cases

What users ask their Walmart Connect integration

Cross-channel
Compare product advertising performance across Walmart, Amazon, and Target in unified reports
5 hrs → 15 min
Budget optimization
Optimize retail media budgets by analyzing ROAS across all marketplace advertising platforms
Manual → auto
Executive reporting
Track customer journey from Walmart ads through to in-store and online conversions
8 hrs → 25 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Walmart Connect metrics does Improvado extract?
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Improvado extracts campaign spend, impressions, clicks, conversions, product sales, search term performance, and audience metrics. The platform captures both sponsored product and display campaign data including keyword-level and product-level performance indicators.
How frequently does Walmart Connect data update?
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Walmart Connect data refreshes every 3-6 hours depending on data availability from Walmart's APIs. Campaign performance metrics typically update faster than conversion and sales data due to Walmart's reporting delays.
Can I analyze Walmart Connect data with other retail media platforms?
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Yes, Improvado normalizes Walmart Connect data alongside Amazon Ads, Target Roundel, Instacart, and other retail media networks. Product identifiers and campaign metrics align for comprehensive marketplace advertising analysis.
Does the integration include Walmart Connect audience data?
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Yes, Improvado extracts available audience insights, demographic breakdowns, and customer segment performance from Walmart Connect campaigns. Audience data gets anonymized and aggregated according to Walmart's privacy requirements.
Which data warehouses work with Walmart Connect integration?
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Improvado loads Walmart Connect data into BigQuery, Snowflake, Redshift, Azure Synapse, and other major warehouses. The platform also supports direct connections to Tableau, Looker, and Power BI for immediate visualization.
How far back can I get historical Walmart Connect data?
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Improvado can backfill up to 18 months of historical Walmart Connect campaign and product performance data. Historical data availability depends on your account age and Walmart's data retention policies.