Gathr Integration

Gathr Data Integration — Virtual Event Analytics

Connect Gathr in 5 minutes. Your AI agent extracts ticketing data, livestream metrics, poll results, Q&A engagement, and attendee interactions from your virtual events — then correlates with cross-channel insights from 1,000+ sources.

SOC 2 Type II

1,000+ Data Sources

Any Warehouse or BI Tool

Improvado Agent

Connected to Gathr

What were our top-performing Gathr events by ticket sales and engagement last month?

Top Event: Annual Product Summit

Tickets sold: 1,247, Livestream peak viewers: 892, Poll participation: 74%, Q&A questions: 56

Can you create a follow-up event series and email the attendees?

Trusted by data-driven teams

1,000+

Integrations

200+

Gathr Fields

99.9%

SLA Uptime

<5 min

Setup

SOC 2

Type II

Key Takeaways

What your AI agent extracts from Gathr

Your agent reads event details and ticketing data, attendee lists with registration information, livestream engagement metrics from Zoom (up to 10,000 attendees), YouTube Live, Vimeo, and Twitch integrations, interactive tool results including polls, chats, and Q&A sessions, and on-demand content performance. It surfaces multi-day event attendance patterns, email automation delivery, and recurring event series metrics across your customizable Gathr Watch pages.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Gathr API

15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.

Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.

Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio

AI Agent access via MCP Query, write, and monitor Gathr through Claude, ChatGPT, Cursor, or any MCP client

Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.

OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.

Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.

Integration Details

Complete Virtual Event Data Coverage

Improvado pulls detailed metrics from Gathr including event details, ticketing data, attendee lists with registration information, livestream engagement from Zoom, YouTube Live, Vimeo, and Twitch integrations. We capture interactive tool results including polls, chats, Q&A sessions, on-demand content performance, multi-day event attendance patterns, and email automation delivery across your Gathr Watch pages.

Gathr platform connector · Secure credential auth · 15-min sync · real-time during events

Schema Overview

Data objects and fields Improvado extracts from Gathr

Object	Fields
Events	event_id event_name event_type start_date ticket_sales max_attendees is_recurring
Tickets	ticket_id ticket_tier price quantity_sold revenue event_id
Attendees	attendee_id email registration_date ticket_type check_in_time events_attended
Livestreams	stream_id platform peak_viewers average_watch_time chat_messages event_id
Engagement	poll_id poll_question response_count participation_rate q_a_count event_id
Automations	automation_id email_subject sent_count open_rate click_rate trigger_event

How it works

From connection to autonomous action in three steps

Connect

Connect: Authenticate your Gathr workspace with secure credentials in under 10 minutes, with automatic backfill of event data, ticketing history, and attendee engagement metrics.

Ask

Query: Ask your agent natural language questions like which events had the highest ticket sales or compare livestream engagement across Zoom and YouTube integrations, and it surfaces ticketing data, poll results, and attendee patterns instantly.

Act

Act: Your agent creates new events and recurring series, manages ticketing tiers, triggers email automations to attendee segments, updates livestream integrations, and repurposes live content into on-demand offerings.

Use Cases

What teams ask their AI agent about Gathr

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →

Improvado Agent Analysis

Which Gathr virtual events had the highest ticket sales and livestream engagement this quarter?

Your AI agent analyzes Gathr data and delivers actionable insights — automatically, in seconds.

4 hrs → 18 min

Improvado Agent Cross-channel

Compare Gathr event attendance and poll participation with our webinar metrics from Zoom and ON24

Your AI agent analyzes Gathr data and delivers actionable insights — automatically, in seconds.

Manual → auto

Improvado Agent Reporting

Create a new multi-day event series and send automated email invitations to our top 500 engaged attendees

Your AI agent analyzes Gathr data and delivers actionable insights — automatically, in seconds.

6 hrs → 22 min

AI Agent Access

Your agent doesn't just read Gathr — it orchestrates it.

Read

Read: Event details including multi-day and recurring series, ticketing data with sales and pricing tiers, attendee registration and check-in records, livestream engagement from Zoom, YouTube Live, Vimeo, and Twitch, interactive tool results from polls, chats, and Q&A, email automation delivery status, and on-demand content performance.

Write

Write: Create new events and recurring series, manage ticketing tiers and pricing structures, trigger email automations to segmented attendee lists, update livestream integration settings across platforms, and repurpose live content into instant on-demand offerings.

Monitor

Monitor: Track ticket sales trends and pricing performance, livestream viewer patterns and peak engagement times, poll and Q&A participation rates, email automation delivery and open rates, and on-demand content consumption across event series.

Claude, ChatGPT, and Cursor can create new events, manage ticketing tiers, trigger email automations to segmented attendee lists, update livestream integrations, and repurpose live content into on-demand offerings based on engagement patterns. Every write action is logged with timestamp, agent identity, and rollback capability in your audit trail.

Claude ChatGPT Cursor Gemini Any MCP Client

Explore MCP →

Improvado Agent · Gathr

You

Show me virtual events with highest ticket sales and average livestream engagement this quarter

Virtual Event Performance

Event	Tickets Sold	Avg. Watch Time
AI in Healthcare Summit	2,847 tickets	42 min
Startup Pitch Competition	1,923 tickets	38 min
Digital Marketing Masterclass	1,654 tickets	51 min
Tech Trends Panel Series	1,289 tickets	29 min
Product Demo Day	1,047 tickets	33 min

5 events · 8,760 tickets sold · avg 38.6 min watch time

You

Create a new multi-day event series and send invitations to attendees who watched 35+ minutes

Event series created

Sending invites to 4,821 highly engaged attendees

Destinations

Send Gathr data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

SOC

SOC 2 Type II Audited data management

HIPAA Healthcare compliance

GDPR EU data protection

CCPA California privacy

Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Gathr as one of 1,000+ integrated sources.

Feature	Improvado	Supermetrics	Funnel.io	Fivetran
Data fields extracted	200+	~90	~120	~80
Total integrations	1,000+	~150	~500	~300
Cross-channel normalization (CDM)	✓ Built-in	✗ Manual	● Basic mapping	✗ Raw only
AI Agent access (MCP)	✓ Read, Write, Monitor	✗	✗	✗
Data warehouse destinations	✓ 16+ warehouses & BI tools	Sheets, Looker, BigQuery	BigQuery, Snowflake, Redshift	✓ Broad warehouse support
Refresh frequency	Every 15 min	Scheduled triggers	Daily / 6hr	Every 15 min (premium)
SOC 2 Type II & HIPAA	✓	✗ SOC 2 only	✓ SOC 2	✓
Best for	Teams that want an AI agent, not a pipeline	Small teams, spreadsheets	Mid-market, data teams	Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

How does Improvado connect to Gathr?

Improvado connects to Gathr through secure credential authentication, typically completing setup in under 10 minutes. While Gathr does not expose a public API, Improvado's connector extracts event data, ticketing information, attendee lists, and engagement metrics from your Gathr workspace. Historical data backfill captures past events, ticket sales, livestream sessions, and attendee interactions based on your account settings and data retention policies.

What Gathr data does Improvado pull?

Improvado extracts event details including multi-day and recurring series configurations, ticketing data with sales and pricing tiers, attendee registration and check-in information, livestream engagement metrics from Zoom, YouTube Live, Vimeo, and Twitch integrations, interactive tool results including poll responses, chat logs, and Q&A activity, email automation delivery status, and on-demand content performance. The connector also captures customizable event page configurations and one-click access patterns. Data refreshes align with your event schedules and platform activity.

How often does Gathr data refresh?

Gathr data syncs every 15-30 minutes during active events to capture real-time ticketing, attendee check-ins, livestream engagement, and interactive tool participation. For scheduled events and historical records, daily syncs ensure your AI agent has current event configurations, ticket sales, and attendee lists. You can trigger manual syncs before major events or when immediate data updates are needed for cross-platform reporting and analysis.

Can the AI agent write data back to Gathr?

Yes, your AI agent can create new events and recurring series, manage ticketing tiers and pricing, trigger email automations to segmented attendee lists, update livestream integration settings, and repurpose live content into on-demand offerings within Gathr. Every write action is governed by role-based permissions you configure, and all changes are logged in Improvado's audit trail with timestamp, agent identity, change details, and rollback capability for compliance and governance.

Is Gathr data secure with Improvado?

Yes, Improvado is SOC 2 Type II certified, HIPAA-compliant, and GDPR-ready. All Gathr data is encrypted in transit (TLS 1.2+) and at rest (AES-256). Your Gathr credentials are stored in Improvado's secure vault with zero-knowledge architecture, ensuring only your authorized systems can access them. Access logs, data lineage, and agent activity are tracked for full auditability.

How does Gathr connect with other platforms in Improvado?

Improvado maps Gathr data to a Common Data Model, automatically aligning event ticketing, attendee engagement, and livestream metrics with data from Zoom, Eventbrite, HubSpot, Salesforce, and 1,000+ other sources. Your AI agent can compare Gathr virtual event attendance with in-person event metrics, correlate poll engagement with CRM lead scores, or analyze event ROI alongside marketing spend from Google Ads and LinkedIn — all in natural language.

Customer stories See all customer stories →

"Improvado saves about 90 hours per week and allows us to focus on data analysis."

Jeff Lee Head of Social, Media Buy, Influencer & Marketing Data at ASUS

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"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."

Marc Cerniglio Insights & Automation Manager at Chacka Marketing

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