Data sources
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Google Campaign Manager (by Advertiser)

Connect Google Campaign Manager — Advertiser View

Pull display campaign performance, impression data, and conversion metrics organized by advertiser accounts. Unify programmatic advertising insights in your data warehouse or BI platform.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Google Campaign Manager effortlessly

Improvado integrates with Google Campaign Manager's Reporting API to extract comprehensive display and video campaign data. Our platform pulls impression data, click metrics, conversion tracking, and attribution reports automatically. Data syncs run on your schedule with support for custom date ranges and dimension breakdowns. Complex report configurations and API quotas are managed seamlessly.

Google Campaign Manager (by Advertiser) Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Google Campaign Manager (by Advertiser) + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified attribution across all Google properties

Improvado's Marketing Common Data Model standardizes Google Campaign Manager data with Google Ads, Analytics, and other marketing platforms. Campaign IDs, audience segments, and conversion paths align perfectly across Google's ecosystem. Compare Campaign Manager display performance against Search and YouTube campaigns in unified dashboards. Build comprehensive attribution models that span all Google advertising touchpoints without data silos.

Use Cases

What users ask their Google Campaign Manager (by Advertiser) integration

Cross-channel
Compare Campaign Manager display performance with Google Ads and Facebook in unified reports
6 hrs → 25 min
Budget optimization
Optimize display frequency caps using Campaign Manager attribution and conversion data
Manual → auto
Executive reporting
Generate executive reports combining Campaign Manager reach with overall marketing ROI
4 hrs → 14 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Google Campaign Manager reports does Improvado extract?
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Improvado extracts standard reports, reach reports, floodlight reports, and path to conversion data from Google Campaign Manager. We support custom dimensions, metrics, and filters with automated report scheduling.
How frequently can Campaign Manager data sync?
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Data syncs run daily or on custom schedules based on your reporting needs. Improvado handles Google's API quotas automatically and can process multiple report types simultaneously for complete data coverage.
Does Improvado support Campaign Manager attribution modeling?
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Yes, Improvado extracts path to conversion data and attribution reports from Campaign Manager including first-click, last-click, and data-driven attribution models. This enables cross-channel attribution analysis with other marketing platforms.
Can I connect multiple Campaign Manager advertiser accounts?
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Improvado supports multiple Campaign Manager advertiser accounts within a single data pipeline. Each account's data is clearly labeled and can be analyzed separately or combined for agency-level reporting.
What data warehouses work with Campaign Manager integration?
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Improvado loads Campaign Manager data into BigQuery, Snowflake, Redshift, Azure Synapse, and connects to Tableau, Power BI, and Looker. Data arrives in optimized tables for display advertising analysis and attribution modeling.
How does Improvado handle Campaign Manager data delays?
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Improvado accounts for Google Campaign Manager's typical 3-hour data processing delay and adjusts sync schedules accordingly. We also support historical data backfills to ensure complete reporting coverage for any missed periods.