Connect Google Campaign Manager — Advertiser View
Connect Google Campaign Manager and let AI agents query display impressions, video completion rates, and attribution data alongside search and social campaigns.
Key Takeaways Connect Google Campaign Manager effortlessly
Improvado integrates with Google Campaign Manager's Reporting API to extract comprehensive display and video campaign data. Our platform pulls impression data, click metrics, conversion tracking, and attribution reports automatically. Data syncs run on your schedule with support for custom date ranges and dimension breakdowns. Complex report configurations and API quotas are managed seamlessly.
Unified attribution across all Google properties
Improvado's Marketing Common Data Model standardizes Google Campaign Manager data with Google Ads, Analytics, and other marketing platforms. Campaign IDs, audience segments, and conversion paths align perfectly across Google's ecosystem. Compare Campaign Manager display performance against Search and YouTube campaigns in unified dashboards. Build comprehensive attribution models that span all Google advertising touchpoints without data silos.
Data objects and fields Improvado extracts from Google Campaign Manager (by Advertiser)
| Object | Fields |
|---|---|
| Campaign | impressions clicks spend conversions CTR viewable_impressions active_view_measurable_impressions |
| Ad | impressions clicks spend CTR video_completions rich_media_interactions ad_type |
| Creative | impressions clicks CTR conversions creative_type creative_size backup_image_impressions |
| Placement | impressions clicks spend conversions viewable_impressions placement_cost_structure placement_rate |
From connection to autonomous action in three steps
Connect
Connect your Campaign Manager account via OAuth. Grant read access to campaign metrics, creative performance, and placement data. The agent syncs impression delivery, viewability scores, and conversion paths across your advertiser profile.
Ask
Ask questions like 'Which creatives have the lowest click-through rates?' or 'Show me placements with completion rates above 70% and cost per completed view under $0.15.'
Act
The agent adjusts frequency caps on active campaigns, pauses underperforming placements, reallocates budgets between site lists, and updates bid strategies based on viewability thresholds you define.
What teams ask their AI agent about Google Campaign Manager (by Advertiser)
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare Campaign Manager display performance with Google Ads and Facebook in unified reports
Your AI agent analyzes Google Campaign Manager (by Advertiser) data and delivers actionable insights — automatically, in seconds.
Optimize display frequency caps using Campaign Manager attribution and conversion data
Your AI agent analyzes Google Campaign Manager (by Advertiser) data and delivers actionable insights — automatically, in seconds.
Generate executive reports combining Campaign Manager reach with overall marketing ROI
Your AI agent analyzes Google Campaign Manager (by Advertiser) data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Campaign Manager — it fixes frequency waste
Read
The agent reads impression delivery, viewability percentages, video completion rates, click-through rates, conversion attribution, creative performance, placement-level metrics, frequency data, and cost per action across all campaigns in your advertiser account.
Write
The agent updates frequency caps, pauses or activates placements, shifts budget allocation between campaigns, modifies bid strategies, adjusts creative rotation settings, and applies targeting rule changes to active line items.
Monitor
The agent monitors viewability drops below your threshold, completion rate changes, impression pacing against flight dates, frequency cap breaches, placement performance shifts, and cost-per-action spikes that exceed your target efficiency.
AI agents query Campaign Manager impression frequency, viewability rates, and cross-device conversions in natural language. They identify users seeing your display ads 15+ times without converting, then calculate wasted spend from over-frequency. Agents compare Campaign Manager view-through conversions against Google Ads last-click to show true display contribution.
| Campaign | Impressions | Viewability |
|---|---|---|
| Summer Getaways - Video | 2.4M | 81% |
| Luxury Resorts - Display | 1.8M | 76% |
| Family Packages - Native | 1.3M | 74% |
| Adventure Tours - Banner | 980K | 68% |
| Weekend Escapes - Rich Media | 720K | 63% |
Send Google Campaign Manager (by Advertiser) data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Google Campaign Manager (by Advertiser) as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What Google Campaign Manager reports does Improvado extract?
How frequently can Campaign Manager data sync?
Does Improvado support Campaign Manager attribution modeling?
Can I connect multiple Campaign Manager advertiser accounts?
What data warehouses work with Campaign Manager integration?
How does Improvado handle Campaign Manager data delays?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Google Campaign Manager (by Advertiser) today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.