Connect Google Campaign Manager — Advertiser View
Pull display campaign performance, impression data, and conversion metrics organized by advertiser accounts. Unify programmatic advertising insights in your data warehouse or BI platform.
Top performer: Brand campaigns at 8.1x ROAS.
Connect Google Campaign Manager effortlessly
Improvado integrates with Google Campaign Manager's Reporting API to extract comprehensive display and video campaign data. Our platform pulls impression data, click metrics, conversion tracking, and attribution reports automatically. Data syncs run on your schedule with support for custom date ranges and dimension breakdowns. Complex report configurations and API quotas are managed seamlessly.
From connection to autonomous action in three steps
Connect
Authenticate Google Campaign Manager (by Advertiser) via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.
Ask
Your AI agent queries Google Campaign Manager (by Advertiser) performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.
Act
The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.
Extract All Your Marketing Data from Google Campaign Manager (by Advertiser)
Campaign Manager (DoubleClick Campaign Manager or DCM before rebranding at July, 2018) is a web-based ad serving and management system developed to help advertisers and agencies manage digital marketing campaigns across web and mobile platforms. This includes a set of features for ad serving, verification, targeting, and reporting. But with our Google Campaign Manager integration, users can easily integrate and analyze their Google Ads data alongside data from other sources without hassles.
We created a Campaign Manager (by Advertiser) connector that allows you to automate the data from your Google Campaign Manager account with other marketing data platforms. With these timely updates, the connector eliminates the need to manually log into Google Campaign Manager 360 and copy and paste the data into spreadsheets or other marketing tools. It also eliminates the need to export the data from one tool and import it into Campaign Manager 360. Instead, you can have the data automatically flow from one account to the other.
Campaign Manager implements DCM/DFA Reporting and Trafficking API allowing the user to:
- manage creatives and run ad campaigns via Trafficking
- view performance data for ads trafficked through Campaign Manager via Reporting
- check the overall behavior of your ad impressions on the Verification tab
With our Google Campaign Manager data source connector, you wouldn't need to copy and paste marketing data from your Google Campaign Manager account to a spreadsheet. You also wouldn't need to export data from other marketing tools to your GCM manually. Instead, our Google Campaign Manager API allows data to flow automatically between your GCM and any other tool in your marketing stack.
Unified attribution across all Google properties
Improvado's Marketing Common Data Model standardizes Google Campaign Manager data with Google Ads, Analytics, and other marketing platforms. Campaign IDs, audience segments, and conversion paths align perfectly across Google's ecosystem. Compare Campaign Manager display performance against Search and YouTube campaigns in unified dashboards. Build comprehensive attribution models that span all Google advertising touchpoints without data silos.
What teams ask their AI agent about Google Campaign Manager (by Advertiser)
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare Campaign Manager display performance with Google Ads and Facebook in unified reports
Your AI agent analyzes Google Campaign Manager (by Advertiser) data and delivers actionable insights — automatically, in seconds.
Optimize display frequency caps using Campaign Manager attribution and conversion data
Your AI agent analyzes Google Campaign Manager (by Advertiser) data and delivers actionable insights — automatically, in seconds.
Generate executive reports combining Campaign Manager reach with overall marketing ROI
Your AI agent analyzes Google Campaign Manager (by Advertiser) data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Google Campaign Manager (by Advertiser) — it acts on it
Read
Pull metrics, dimensions, and trends from Google Campaign Manager (by Advertiser) — across every account and campaign. Your AI handles the query.
Write
Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.
Monitor
Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.
Query, write, and monitor Google Campaign Manager (by Advertiser) through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
| Campaign | Spend | ROAS |
|---|---|---|
| Brand — Exact | $4,200 | 8.1x |
| Non-Brand | $12,800 | 4.7x |
| Retargeting — 30d | $3,100 | 4.2x |
| Competitor | $8,400 | 3.1x |
| DSA — Blog | $2,600 | 2.8x |
Send Google Campaign Manager (by Advertiser) data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Google Campaign Manager (by Advertiser) as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
Put an AI agent on your Google Campaign Manager (by Advertiser) today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.