Data sources
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Omnisend

Omnisend Integration for E-commerce Marketing

Extract email campaign performance, automation flows, and customer journey data. Connect Omnisend results to your BI tools for omnichannel insights.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Automated Omnisend data extraction

Improvado connects to Omnisend's API to extract email and SMS campaign performance automatically. The platform pulls open rates, click rates, revenue attribution, automation workflows, and subscriber behavior data. Syncs run continuously based on your schedule without manual intervention. Historical data imports alongside real-time campaign metrics.

Omnisend Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Omnisend + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Normalize Omnisend with marketing channels

Omnisend campaign data gets standardized through Improvado's Marketing Common Data Model for cross-platform analysis. Email and SMS metrics align with paid media, social, and web analytics using consistent field names and formats. Revenue attribution from Omnisend combines with other touchpoints in your warehouse. Multi-channel customer journeys become visible when all platforms share normalized data structures.

Use Cases

What users ask their Omnisend integration

Cross-channel
Analyze email vs SMS performance across customer segments in unified reports
5 hrs → 15 min
Budget optimization
Calculate true ROI by combining Omnisend revenue data with acquisition costs
Manual → auto
Executive reporting
Build automated dashboards showing automation workflow performance trends
3 hrs → 5 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Omnisend metrics does Improvado collect?
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Improvado extracts email and SMS open rates, click rates, unsubscribe rates, bounce rates, revenue attribution, and automation performance. The platform also pulls subscriber data, segmentation metrics, and A/B test results from Omnisend campaigns.
Can I get historical Omnisend data through Improvado?
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Yes, Improvado can import historical campaign data during initial setup. The lookback period depends on your Omnisend plan and data retention policies.
How does Improvado handle Omnisend automation data?
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Improvado extracts automation workflow performance including trigger rates, completion rates, and revenue generated. Each automation step gets tracked individually for detailed funnel analysis in your warehouse or BI tool.
Does Improvado sync Omnisend subscriber data?
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Yes, subscriber information including contact details, segmentation tags, subscription status, and engagement history syncs to your warehouse. This enables cohort analysis and customer lifetime value calculations.
What BI tools work with Omnisend data from Improvado?
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Omnisend data loads into BigQuery, Snowflake, and other warehouses that connect to Tableau, Power BI, Looker, and custom dashboards. Improvado also offers direct connections to major BI platforms.
How quickly does new Omnisend campaign data appear?
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Campaign data typically syncs within 1-4 hours depending on your refresh schedule. Real-time data is available for active campaigns, while historical metrics update on daily or hourly intervals.