Crustdata Data Integration — Company & People Enrichment

Improvado connects to Crustdata via the Enrichment API and Watcher API, typically completing setup in under 10 minutes. While the specific authentication method is not publicly documented, the connection supports real-time data retrieval and event-driven webhook delivery. Historical data backfill pulls from Crustdata's aggregated dataset of 1B+ person profiles and 60M+ companies. The connector supports both on-demand enrichment queries and continuous monitoring workflows through the Watcher API.

Improvado extracts 250+ company datapoints including firmographics (industry, headcount, revenue range), headcount growth percentages (6-month, 1-year, 2-year), funding signals (total raised, stage, recent round date, days since last fundraise), technographic signals from job postings, web traffic QoQ metrics, and LinkedIn URLs. It also pulls 90+ people datapoints covering current job titles, employers, recent activity, and job changes. Data refreshes in real-time at the moment of API request, pulling from 10+ verified sources rather than serving cached snapshots.

Crustdata provides real-time enrichment at the moment of API request, pulling live data from 10+ sources rather than monthly or weekly batch updates. The Watcher API continuously monitors for trigger events (job changes, funding rounds, hiring surges, office openings) and delivers webhook notifications within hours of occurrence. Improvado supports both on-demand manual queries and automated Watcher workflows. This real-time architecture ensures you access the freshest available data for time-sensitive outreach and lead prioritization.

Crustdata operates as a real-time enrichment and monitoring source, so the AI agent uses it to enrich and trigger workflows rather than writing back to the platform. However, your agent can write Crustdata enrichment results and Watcher event data to any connected destination — CRMs, marketing automation platforms, data warehouses, or sales intelligence tools. Every enrichment query, webhook event, and data write-back is logged with complete audit trails showing which filters were applied, data sources used, event trigger conditions, and timestamps for compliance and workflow tracking.

Yes. Improvado is SOC 2 Type II certified, HIPAA-compliant, and GDPR-ready, ensuring Crustdata data meets enterprise security standards. All data in transit is encrypted using TLS 1.2+, and data at rest uses AES-256 encryption. API credentials are stored in secure vaults with role-based access controls. Crustdata's multi-source entity resolution and real-time enrichment architecture are preserved within Improvado's secure pipeline, maintaining data integrity and compliance throughout the integration workflow.

Crustdata data flows into Improvado's Common Data Model, where company firmographics, technographic signals, and people data are automatically mapped to unified schemas alongside your CRM, marketing automation, and advertising platforms. Your AI agent can compare Crustdata headcount growth against Salesforce opportunity pipeline, cross-reference funding signals with LinkedIn Ads targeting, or validate technographic data against your product usage analytics. Watcher API events can trigger cross-platform workflows — for example, auto-creating leads in HubSpot when a target company raises funding or opens a new office.