Data sources
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Amazon Marketing Cloud

Amazon Marketing Cloud Integration — Advanced Analytics

Access clean room data, customer journey insights, and attribution models from AMC. Send Amazon advertising intelligence to BigQuery for analysis.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Extract Amazon Marketing Cloud insights

Improvado connects to Amazon Marketing Cloud APIs to extract privacy-safe advertising insights, cross-channel attribution data, and audience analytics automatically. Access DSP campaign performance, Sponsored Products metrics, and brand awareness data without complex SQL queries. Data refreshes daily to provide current insights from Amazon's clean-room environment.

Amazon Marketing Cloud Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Amazon Marketing Cloud + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified e-commerce advertising analytics

The MCDM normalizes Amazon Marketing Cloud data with Google Ads, Facebook, and other advertising platforms for comprehensive e-commerce analysis. Attribution metrics, audience insights, and campaign performance use consistent formatting across all channels. This standardization enables true cross-platform optimization of your retail media and advertising investments.

Use Cases

What users ask their Amazon Marketing Cloud integration

Cross-channel
Analyze Amazon DSP performance alongside Google and Facebook advertising campaigns
10 hrs → 30 min
Budget optimization
Track cross-channel attribution from Amazon ads to off-platform conversions
Manual → auto
Executive reporting
Generate executive reports on Amazon advertising ROI and brand lift metrics
8 hrs → 20 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What data can I extract from Amazon Marketing Cloud?
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Improvado extracts campaign performance, audience insights, cross-channel attribution, and brand metrics from Amazon Marketing Cloud. This includes DSP campaign data, Sponsored Products performance, and privacy-safe customer journey analytics.
How does Amazon Marketing Cloud integration handle data privacy?
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Improvado maintains Amazon's privacy standards by extracting only aggregated, anonymized insights from the clean-room environment. No personally identifiable information is accessed or transferred to your data warehouse.
Can I combine Amazon Marketing Cloud data with other advertising platforms?
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Yes, Improvado normalizes Amazon Marketing Cloud metrics with Google Ads, Facebook, and other platforms using consistent field names. This enables cross-platform attribution analysis and unified advertising performance reporting.
What Amazon advertising products are covered in the integration?
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The integration covers Amazon DSP, Sponsored Products, Sponsored Brands, and Sponsored Display campaigns. You get performance metrics, attribution data, and audience insights across all Amazon advertising products.
How often does Amazon Marketing Cloud data update?
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Data typically refreshes daily due to Amazon's processing schedules and privacy requirements. Historical data is available based on your Amazon Marketing Cloud account settings and data retention policies.
Do I need special Amazon permissions for this integration?
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Yes, you need Amazon Marketing Cloud access and appropriate API permissions for your advertising accounts. Improvado guides you through the authorization process during setup to ensure proper data access.