Amazon Marketing Cloud Integration — Advanced Analytics

Connect Amazon Marketing Cloud in 5 minutes. Your agent queries ROAS, spend, conversions, CPM, and impression data—then cross-references it with 1,000+ marketing sources for complete campaign intelligence.

SOC 2 Type II 1,000+ data sources Any warehouse or BI tool

Improvado Agent

Connected to Amazon Marketing Cloud

Show me which audience segments drove the highest incremental conversions in Q4.

Your top-performing segment was 'In-Market Shoppers' with 2.8x lift in conversion rate and $847K attributed revenue. The 'Brand Loyalists' segment followed at 2.1x lift with $623K revenue.

Allocate an additional $50K budget to the In-Market Shoppers segment for January and pause underperforming lifestyle segments.

Budget reallocation complete. $50K added to In-Market Shoppers, 3 lifestyle segments paused (combined spend $18K/month, avg 0.7x ROAS). Forecasting +$140K incremental revenue based on historical segment performance.

Trusted by data-driven teams

1,000+

Integrations

200+

Amazon Marketing Cloud Fields

99.9%

SLA Uptime

<5 min

Setup

SOC 2

Type II

Key Takeaways

Extract Amazon Marketing Cloud insights

Improvado connects to Amazon Marketing Cloud APIs to extract privacy-safe advertising insights, cross-channel attribution data, and audience analytics automatically. Access DSP campaign performance, Sponsored Products metrics, and brand awareness data without complex SQL queries. Data refreshes daily to provide current insights from Amazon's clean-room environment.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Amazon Marketing Cloud API

15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.

Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.

Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio

AI Agent access via MCP Query, write, and monitor Amazon Marketing Cloud through Claude, ChatGPT, Cursor, or any MCP client

Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.

OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.

Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.

Integration Details

Unified e-commerce advertising analytics

The MCDM normalizes Amazon Marketing Cloud data with Google Ads, Facebook, and other advertising platforms for comprehensive e-commerce analysis. Attribution metrics, audience insights, and campaign performance use consistent formatting across all channels. This standardization enables true cross-platform optimization of your retail media and advertising investments.

Amazon Marketing Cloud API · AWS Signature v4 · daily · incremental

Schema Overview

Data objects and fields Improvado extracts from Amazon Marketing Cloud

Object	Fields
Campaigns	campaign_id campaign_name campaign_status budget start_date end_date
AdGroups	ad_group_id ad_group_name campaign_id default_bid status
Ads	ad_id ad_group_id creative_id headline impressions clicks spend
Conversions	conversion_id order_id attributed_ad_id conversion_value conversion_time attribution_window
Audiences	audience_id audience_name size overlap_rate reach frequency

How it works

From connection to autonomous action in three steps

Connect

Connect your Amazon Marketing Cloud instance through AWS IAM role delegation. The agent authenticates via cross-account access and begins syncing audience segment data, conversion paths, and attribution models within minutes.

Ask

Ask questions like 'Which audience overlap drove the most new-to-brand customers last month?' or 'Show me the conversion path for customers who saw both video and display ads.'

Act

The agent creates custom audience segments based on your criteria, adjusts budget allocations across campaigns targeting specific segments, and triggers automated queries to refresh attribution models when conversion patterns shift.

Use Cases

What teams ask their AI agent about Amazon Marketing Cloud

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →

Improvado Agent Analysis

Analyze Amazon DSP performance alongside Google and Facebook advertising campaigns

Your AI agent analyzes Amazon Marketing Cloud data and delivers actionable insights — automatically, in seconds.

10 hrs → 30 min

Improvado Agent Cross-channel

Track cross-channel attribution from Amazon ads to off-platform conversions

Your AI agent analyzes Amazon Marketing Cloud data and delivers actionable insights — automatically, in seconds.

Manual → auto

Improvado Agent Reporting

Generate executive reports on Amazon advertising ROI and brand lift metrics

Your AI agent analyzes Amazon Marketing Cloud data and delivers actionable insights — automatically, in seconds.

8 hrs → 20 min

AI Agent Access

Your agent doesn't just read AMC—it optimizes campaigns automatically.

Read

The agent reads audience segment performance data, conversion path analysis, cross-channel attribution metrics, overlap reports between first-party and Amazon audiences, and incremental lift measurements from your AMC SQL queries and saved analyses.

Write

The agent executes budget reallocations to campaigns targeting high-performing segments, creates new audience definitions based on conversion behavior patterns, schedules recurring attribution queries, and adjusts bid strategies for segment-targeted campaigns in Amazon DSP.

Monitor

The agent monitors segment performance thresholds, watches for statistically significant changes in conversion lift across audience cohorts, tracks attribution model drift when new touchpoints emerge, and alerts you when audience overlap rates indicate potential reach saturation.

Query conversion rates, adjust ad group budgets, and monitor CPM shifts across Amazon Marketing Cloud through Claude, ChatGPT, Cursor, or any MCP client. Every bid change, budget update, and data pull is logged and governed.

Claude ChatGPT Cursor Gemini Any MCP Client

Explore MCP →

Improvado Agent · Amazon Marketing Cloud

You

Show me audience segment performance for our winter campaign

Segment Analysis

Segment	Attributed Revenue	Conversion Lift
In-Market Shoppers	$847,320	+2.8x
Brand Loyalists	$623,150	+2.1x
Cart Abandoners	$412,890	+1.6x
Lifestyle: Outdoor	$89,240	+0.7x
Lifestyle: Tech Early Adopters	$67,180	+0.5x

5 segments · $2.04M total attributed revenue · avg 1.5x lift

You

Reallocate $50K to top segment and pause bottom two

Budget Reallocation Executed

+$140K forecasted incremental revenue

Destinations

Send Amazon Marketing Cloud data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

Snowflake → BigQuery → Redshift → Databricks → Power BI → Tableau → Looker Studio → Google Sheets → Domo → Excel → Qlik → Amazon S3 → Metabase → Grafana → PostgreSQL → Azure SQL →

SOC 2 Type II: Certified Security

HIPAA: Health Data Privacy

GDPR: EU Data Protection

CCPA: CA Privacy Standard

Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Amazon Marketing Cloud as one of 1,000+ integrated sources.

Feature	Improvado	Supermetrics	Funnel.io	Fivetran
Data fields extracted	200+	~90	~120	~80
Total integrations	1,000+	~150	~500	~300
Cross-channel normalization (CDM)	✓ Built-in	✗ Manual	Basic mapping	✗ Raw only
AI Agent access (MCP)	✓ Read, Write, Monitor	✗	✗	✗
Data warehouse destinations	✓ 16+ warehouses & BI tools	Sheets, Looker, BigQuery	BigQuery, Snowflake, Redshift	✓ Broad warehouse support
Refresh frequency	Every 15 min	Scheduled triggers	Daily / 6hr	Every 15 min (premium)
SOC 2 Type II & HIPAA	✓	✗ SOC 2 only	✓ SOC 2	✓
Best for	Teams that want an AI agent, not a pipeline	Small teams, spreadsheets	Mid-market, data teams	Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

What data can I extract from Amazon Marketing Cloud?

Improvado extracts campaign performance, audience insights, cross-channel attribution, and brand metrics from Amazon Marketing Cloud. This includes DSP campaign data, Sponsored Products performance, and privacy-safe customer journey analytics.

How does Amazon Marketing Cloud integration handle data privacy?

Improvado maintains Amazon's privacy standards by extracting only aggregated, anonymized insights from the clean-room environment. No personally identifiable information is accessed or transferred to your data warehouse.

Can I combine Amazon Marketing Cloud data with other advertising platforms?

Yes, Improvado normalizes Amazon Marketing Cloud metrics with Google Ads, Facebook, and other platforms using consistent field names. This enables cross-platform attribution analysis and unified advertising performance reporting.

What Amazon advertising products are covered in the integration?

The integration covers Amazon DSP, Sponsored Products, Sponsored Brands, and Sponsored Display campaigns. You get performance metrics, attribution data, and audience insights across all Amazon advertising products.

How often does Amazon Marketing Cloud data update?

Data typically refreshes daily due to Amazon's processing schedules and privacy requirements. Historical data is available based on your Amazon Marketing Cloud account settings and data retention policies.

Do I need special Amazon permissions for this integration?

Yes, you need Amazon Marketing Cloud access and appropriate API permissions for your advertising accounts. Improvado guides you through the authorization process during setup to ensure proper data access.

Customer stories

See all customer stories →

“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”

Jeff LeeHead of Social, Media Buy, Influencer & Marketing Data, ASUS

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“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”

Marc CerniglioInsights & Automation Manager, Chacka Marketing

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