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Amazon Marketing Cloud

Written by Ilya Zinoviev

Updated on Jan 27, 2025

Description

‍Amazon Marketing Cloud platform provides advanced tools for analyzing and optimizing marketing performance across Amazon's ecosystem. It enables secure access to aggregated, anonymized insights to enhance advertising strategies and drive data-driven decisions.

Setup guide

Follow our setup guide to connect Amazon Marketing Cloud to Improvado.

Click the Connections in the left navigation bar.
Categories on the Data sources page group all available platforms. Use a search to find the required one.

Click on the Amazon Marketing Cloud tile.

Authorize your Amazon account via OAuth. Before authorization, please, make sure that you are signed in to the account you want to extract data from.

Grant Improvado your permission to:

                                           
PermissionDescription
Your basic profile information.Your username & email
Advertising your product, book, app, or website with AmazonThe ability to modify your advertising campaigns
Access to performance data related to advertising on Amazon

After completing the connection process, the Amazon Marketing Cloud connection will appear in your Connected sources list.

When the connection status is Active, and the account status column shows a number of accounts, you can move on to data extraction.

To extract data from the connected sources, check the instructions on how to set up data extraction.

Schema information

The schema information shows all report types you can use to extract data from Amazon Marketing Cloud.

Release notes

You can find information about the latest API changes in the official Release notes.

See also: Amazon Marketing Cloud integration →

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