Integrate Adition — European Ad Tech Simplified
Connect Adition and let AI agents query European campaign performance, attribution data, and conversion tracking alongside global marketing metrics.
Key Takeaways Connect Adition to your data warehouse
Improvado connects directly to Adition's API to extract your campaign performance data, conversion tracking metrics, and attribution insights. The integration pulls data automatically on your chosen schedule - hourly, daily, or custom intervals. No manual CSV downloads or complex API configurations required. Your Adition data flows directly into BigQuery, Snowflake, Redshift, or your preferred destination.
Unified marketing data across all platforms
Improvado's Marketing Common Data Model (MCDM) standardizes Adition metrics alongside your other marketing channels. Campaign names, conversion events, and performance metrics align with data from Google Ads, Facebook, and 500+ other platforms. This normalization enables cross-platform analysis without manual mapping. Compare Adition attribution results against other touchpoints in a single dashboard.
Data objects and fields Improvado extracts from Adition
| Object | Fields |
|---|---|
| Campaign | impressions clicks CTR conversions CPC revenue ad_requests |
| Ad | impressions clicks CTR viewable_impressions viewability_rate creative_type |
| Placement | impressions clicks fill_rate eCPM revenue ad_requests |
| Publisher | impressions clicks revenue fill_rate viewable_impressions |
From connection to autonomous action in three steps
Connect
Connect your Adition account through API credentials. Improvado securely authenticates and begins syncing campaign data, conversion tracking, and cost metrics within minutes.
Ask
Ask questions like 'Which campaigns exceeded €50 CPA last week?' or 'Show me conversion rate trends for retargeting audiences.' The agent interprets your intent and queries Adition data in real time.
Act
The agent adjusts campaign budgets, pauses underperforming ad groups, modifies bid strategies, and updates tracking parameters directly in your Adition account based on performance thresholds you define.
What teams ask their AI agent about Adition
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare Adition attribution performance against Google Analytics and Facebook campaigns
Your AI agent analyzes Adition data and delivers actionable insights — automatically, in seconds.
Optimize budget allocation based on Adition conversion data and cost per acquisition
Your AI agent analyzes Adition data and delivers actionable insights — automatically, in seconds.
Generate executive reports combining Adition ROI with overall marketing performance
Your AI agent analyzes Adition data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Adition — it unifies European attribution
Read
The agent reads campaign performance metrics, conversion data, click-through rates, cost per acquisition, impression share, audience segments, and tracking pixel events from your Adition advertising account.
Write
The agent modifies campaign budgets, adjusts bid amounts, activates or pauses campaigns and ad groups, updates audience targeting parameters, and changes conversion tracking settings within Adition.
Monitor
The agent monitors CPA thresholds, conversion rate drops, budget pacing anomalies, impression share changes, and audience performance shifts, triggering alerts or automated optimizations when conditions are met.
The AI agent queries Adition attribution models, conversion tracking, and campaign performance, then combines them with Google Analytics and Facebook data. It can compare attribution methodologies, calculate incremental conversions by touchpoint, and answer "how does Adition's last-click attribution differ from our Google Analytics multi-touch model for the same campaigns?"
| Campaign | Conversions | CVR Change |
|---|---|---|
| Premium Luggage Set | 1,847 conv | +1.8% |
| Business Travel Bags | 1,203 conv | +2.3% |
| Weekend Duffel Sale | 892 conv | +0.9% |
| Carry-On Collection | 764 conv | +1.4% |
| Backpack Essentials | 581 conv | +0.6% |
Send Adition data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Adition as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What Adition metrics can I extract with Improvado?
How often does Improvado sync Adition data?
Does the Adition integration require API access?
Can I combine Adition data with other attribution platforms?
What data warehouses support Adition integration?
How far back can I pull historical Adition data?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Adition today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.