Data sources
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Adition

Integrate Adition — European Ad Tech Simplified

Extract Adition's programmatic and direct campaign performance automatically. European market data flows into Databricks or your BI tool for regional analysis.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Adition to your data warehouse

Improvado connects directly to Adition's API to extract your campaign performance data, conversion tracking metrics, and attribution insights. The integration pulls data automatically on your chosen schedule - hourly, daily, or custom intervals. No manual CSV downloads or complex API configurations required. Your Adition data flows directly into BigQuery, Snowflake, Redshift, or your preferred destination.

Adition Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Adition + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified marketing data across all platforms

Improvado's Marketing Common Data Model (MCDM) standardizes Adition metrics alongside your other marketing channels. Campaign names, conversion events, and performance metrics align with data from Google Ads, Facebook, and 500+ other platforms. This normalization enables cross-platform analysis without manual mapping. Compare Adition attribution results against other touchpoints in a single dashboard.

Use Cases

What users ask their Adition integration

Cross-channel
Compare Adition attribution performance against Google Analytics and Facebook campaigns
6 hrs → 20 min
Budget optimization
Optimize budget allocation based on Adition conversion data and cost per acquisition
Manual → auto
Executive reporting
Generate executive reports combining Adition ROI with overall marketing performance
4 hrs → 10 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Adition metrics can I extract with Improvado?
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Improvado extracts campaign performance data, conversion tracking metrics, attribution insights, click and impression data, and cost metrics from Adition. The integration captures both summary and granular data levels. You can access historical data going back 2+ years depending on your Adition account settings.
How often does Improvado sync Adition data?
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You can schedule Adition data syncs hourly, daily, or set custom intervals based on your reporting needs. Most customers sync daily for campaign reporting and hourly for real-time optimization. The sync schedule is configurable and can be adjusted anytime.
Does the Adition integration require API access?
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Yes, you'll need API credentials from your Adition account to connect with Improvado. The setup process guides you through obtaining the necessary permissions. Improvado handles all API calls and data extraction automatically once connected.
Can I combine Adition data with other attribution platforms?
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Improvado's MCDM normalizes Adition data alongside other attribution and analytics platforms like Google Analytics, Adobe Analytics, and AppsFlyer. This standardization enables unified attribution analysis across all your marketing touchpoints. Compare attribution models and conversion paths in a single view.
What data warehouses support Adition integration?
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Improvado loads Adition data into BigQuery, Snowflake, Redshift, Azure Synapse, and other major data warehouses. You can also connect to BI tools like Tableau, Power BI, and Looker directly. The destination setup is included in the integration process.
How far back can I pull historical Adition data?
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The historical data range depends on your Adition account's data retention settings, typically 2+ years. Improvado performs a full historical sync during initial setup. Ongoing syncs capture incremental data to keep your warehouse current.