Clazar Integration

Clazar Data Integration | Cloud Marketplace Analytics

Connect Clazar in 5 minutes. Your AI agent queries listings, private offers, and revenue across AWS, Azure, and GCP marketplaces — then correlates co-sell performance with cross-channel insights from 1,000+ sources.

SOC 2 Type II
1,000+ Data Sources
Any Warehouse or BI Tool
A
Improvado Agent
Connected to Clazar
Which AWS private offers closed this month with net revenue above $50k?
AWS Private Offers (Closed, Net Revenue > $50k): 12 offers, total net revenue $847,300. Top offer: Enterprise SaaS Annual ($120k). Average close time: 18 days.
Now sync these deal IDs to Salesforce and tag them 'High-Value Marketplace'
Done — 12 opportunities updated in Salesforce with tag 'High-Value Marketplace' and linked to Clazar offer IDs. Sync completed at 14:32 UTC.
Trusted by data-driven teams
DockerOMDhimsillyMattelASUSActivision
1,000+
Integrations
200+
Clazar Fields
99.9%
SLA Uptime
<5 min
Setup
SOC 2
Type II
Improvado Key Takeaways

What your AI agent extracts from Clazar

Improvado pulls listings, private offers, reseller offers, contracts, buyers, co-sell opportunities, bookings, billings, and disbursements from Clazar. Your agent surfaces gross and net revenue by cloud provider and product, listing fees, engagement scores, entitlements, renewal opportunities, close timelines, and revenue forecasts across all three hyperscalers in real time.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Clazar API
15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.
Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.
Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio
AI Agent access via MCP Query, write, and monitor Clazar through Claude, ChatGPT, Cursor, or any MCP client
Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.
OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.
Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.
Integration Details

Complete Cloud Marketplace Data Coverage

Improvado pulls listings, private offers, reseller offers, contracts, buyers, co-sell opportunities, bookings, billings, and disbursements from Clazar. We capture gross and net revenue by cloud provider and product, listing fees, engagement scores, entitlements, renewal opportunities, close timelines, and revenue forecasts across AWS, Azure, and GCP in real time.

Clazar API · API key auth · Real-time sync · Unified AWS/Azure/GCP data
Schema Overview

Data objects and fields Improvado extracts from Clazar

Object Fields
Listings
listing_id cloud_provider product_name listing_fee status created_at
PrivateOffers
offer_id cloud_provider buyer_name gross_revenue net_revenue close_date entitlements engagement_score
Bookings
booking_id cloud_provider product_name booking_amount booking_date offer_type
Billings
billing_id gross_amount net_amount listing_fee product_line billing_date
CoSellOpportunities
opportunity_id deal_stage buyer_metadata close_timeline revenue_forecast account_manager
How it works

From connection to autonomous action in three steps

1

Connect

Connect: Authorize Improvado with your Clazar API credentials in under 10 minutes. Select AWS, Azure, and GCP marketplaces to sync.

2

Ask

Query: Ask 'What's our Azure private offer conversion rate this quarter?' and your agent surfaces engagement scores, close timelines, and revenue by product line in seconds.

3

Act

Act: Your agent updates co-sell opportunity stages, syncs entitlements, and pushes deal metadata back to Clazar and cloud portals in real time.

Use Cases

What teams ask their AI agent about Clazar

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →
A
Improvado Agent Analysis

Which private offers on Azure have the highest engagement scores this quarter?

Your AI agent analyzes Clazar data and delivers actionable insights — automatically, in seconds.

5 hrs → 20 min
A
Improvado Agent Cross-channel

Compare AWS marketplace bookings versus GCP disbursements month-over-month for Q1

Your AI agent analyzes Clazar data and delivers actionable insights — automatically, in seconds.

Manual → auto
A
Improvado Agent Reporting

Update the close timeline for all co-sell opportunities in 'Negotiation' stage to end of next month

Your AI agent analyzes Clazar data and delivers actionable insights — automatically, in seconds.

4 hrs → 15 min
AI Agent Access

Your agent doesn't just read Clazar — it orchestrates it.

Read

Read: Listings, private offers, reseller offers, contracts, buyers, co-sell opportunities, bookings, billings, disbursements, engagement scores, entitlements, renewal opportunities, metering data, and revenue forecasts across AWS, Azure, and GCP.

Write

Write: Update deal stages, sync private offer entitlements, push buyer metadata, trigger co-sell workflows, and modify close timelines in Clazar and connected cloud marketplaces.

Monitor

Monitor: Real-time sync status for marketplace data, API rate limits, write-back confirmations, and audit logs for every agent action on co-sell opportunities and private offers.

Claude, ChatGPT, and Cursor can push deal updates, sync private offer entitlements, and trigger co-sell workflows back to AWS, Azure, and GCP portals in real time via Improvado's MCP integration. Every write is logged with user, timestamp, and change details for full audit trail and governance.

Claude ChatGPT Cursor Gemini Any MCP Client
Improvado Agent · Clazar
You
Show me private offers on Azure with the highest engagement scores this quarter
A
Top Azure Private Offers
Offer Name Engagement Score Potential Value
Enterprise Analytics Suite — Contoso 94/100 $485,000
Data Platform Pro — Fabrikam 89/100 $312,000
AI Insights Bundle — Northwind 87/100 $267,500
Security Plus Package — Alpine 82/100 $198,000
Cloud Migration Kit — Tailspin 78/100 $156,000
5 offers · 86 avg score · $1.42M total pipeline
You
Update close timeline for all co-sell opportunities in 'Negotiation' stage to end of next month
A
Close dates updated
Extended 8 opportunities · new target June 30
Destinations

Send Clazar data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

SOC
SOC 2 Type II Audited data management
H
HIPAA Healthcare compliance
EU
GDPR EU data protection
CA
CCPA California privacy
Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Clazar as one of 1,000+ integrated sources.

Feature Improvado Supermetrics Funnel.io Fivetran
Data fields extracted 200+ ~90 ~120 ~80
Total integrations 1,000+ ~150 ~500 ~300
Cross-channel normalization (CDM) ✓ Built-in ✗ Manual ● Basic mapping ✗ Raw only
AI Agent access (MCP) ✓ Read, Write, Monitor
Data warehouse destinations ✓ 16+ warehouses & BI tools Sheets, Looker, BigQuery BigQuery, Snowflake, Redshift ✓ Broad warehouse support
Refresh frequency Every 15 min Scheduled triggers Daily / 6hr Every 15 min (premium)
SOC 2 Type II & HIPAA ✗ SOC 2 only ✓ SOC 2
Best for Teams that want an AI agent, not a pipeline Small teams, spreadsheets Mid-market, data teams Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

How does Improvado connect to Clazar?
Improvado connects to Clazar via its API endpoints, typically using API key or token-based authentication. Setup takes under 10 minutes: authorize Improvado in your Clazar account, select the cloud marketplaces (AWS, Azure, GCP) and data objects you need, and Improvado begins syncing. Historical data backfill is available for listings, offers, and revenue records.
What Clazar data does Improvado pull?
Improvado extracts listings, private offers, reseller offers, contracts, buyers, co-sell opportunities, bookings, billings, disbursements, account manager details, engagement scores, metering and usage data, entitlements, and renewal opportunities. Key fields include gross and net revenue by cloud provider and product, listing fees, product-line breakdowns, deal stages, buyer metadata, close timelines, and revenue forecasts. Data syncs in real time from AWS, Azure, and GCP marketplaces.
How often does Clazar data refresh?
Clazar data refreshes in real time via Improvado's continuous sync. Deal updates, private offer changes, and billing records flow from AWS, Azure, and GCP portals as they occur, ensuring your AI agent always queries the latest marketplace performance. You can also trigger manual syncs on demand for immediate updates.
Can the AI agent write data back to Clazar?
Yes. Your AI agent can update co-sell opportunity stages, sync private offer entitlements, push deal metadata, and trigger workflows back to Clazar and connected cloud portals (AWS, Azure, GCP) in real time. Every write action is logged with user identity, timestamp, and change details in Improvado's audit trail, ensuring compliance and governance for marketplace operations.
Is Clazar data secure with Improvado?
Yes. Improvado is SOC 2 Type II certified and compliant with GDPR and HIPAA standards. All Clazar data is encrypted in transit (TLS 1.2+) and at rest (AES-256). API credentials are stored in Improvado's secure vault and never exposed to end users or AI agents. Role-based access controls ensure only authorized team members can query or write marketplace data.
How does Clazar connect with other platforms in Improvado?
Improvado maps Clazar data into a Common Data Model alongside 1,000+ marketing, sales, and business operations sources. Your AI agent can correlate AWS marketplace bookings with Salesforce pipeline, compare Azure private offer revenue against Google Ads spend, or join GCP disbursements with HubSpot deal stages — all in natural language, without SQL or custom ETL.