CleverTap Data Integration | Mobile Engagement Analytics
Connect CleverTap in 5 minutes. Your AI agent queries user profiles, campaign revenue, churn metrics, and real-time behavioral analytics — then correlates with cross-channel insights from 1,000+ sources.
Key Takeaways What your AI agent extracts from CleverTap
Improvado pulls user profiles with demographics and interaction history, campaign metrics including revenue generated and ROI, behavioral analytics like funnels and cohorts, and multi-channel engagement data across push, SMS, WhatsApp, and email. Your agent accesses real-time event streams, user segmentation data, flow analysis showing navigation paths and drop-offs, and Real Impact attribution linking campaigns to revenue and churn.
Complete Mobile Engagement Data Coverage
Improvado pulls user profiles with demographics and interaction history, campaign metrics including revenue and ROI across push, SMS, WhatsApp, and email, behavioral analytics like funnels and cohorts, and Real Impact attribution linking campaigns to revenue and churn. We capture real-time event streams, user segmentation data, flow analysis showing navigation paths and drop-offs, and multi-channel engagement performance.
Data objects and fields Improvado extracts from CleverTap
| Object | Fields |
|---|---|
| UserProfiles | user_id demographics location platform_visits purchase_history engagement_score |
| Campaigns | campaign_id channel revenue_generated conversions open_rate click_through_rate delivery_rate ROI |
| BehavioralAnalytics | funnel_id cohort_id event_type drop_off_rate flow_path session_duration |
| EngagementEvents | event_id user_id timestamp channel action_type campaign_id |
| RealImpact | attribution_id campaign_id revenue_attributed churn_impact user_segment |
From connection to autonomous action in three steps
Connect
Connect: Authenticate with your CleverTap account credentials in under 10 minutes. Improvado automatically backfills historical user profiles, campaigns, and behavioral data.
Ask
Query: Ask your agent natural questions like "Which user segments have the highest churn risk?" and it surfaces real-time cohort analytics, funnel drop-offs, and engagement trends across all channels.
Act
Act: Your agent triggers campaigns, updates user profile attributes, adjusts segmentation rules, and modifies journey orchestration based on cross-platform insights — all logged in your audit trail.
What teams ask their AI agent about CleverTap
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Which user segments generated the highest revenue from our WhatsApp campaigns last month?
Your AI agent analyzes CleverTap data and delivers actionable insights — automatically, in seconds.
Compare push notification open rates versus email open rates across our top 5 cohorts this quarter
Your AI agent analyzes CleverTap data and delivers actionable insights — automatically, in seconds.
Pause all SMS campaigns targeting users in the low-engagement segment and update their profile tags
Your AI agent analyzes CleverTap data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read CleverTap — it orchestrates it.
Read
Read: User profiles with demographics and interaction history, campaign metrics including revenue and ROI, behavioral analytics like funnels and cohorts, Real Impact attribution data, and multi-channel engagement across push, SMS, WhatsApp, email, and in-app messages.
Write
Write: Trigger campaigns, update user profiles and segments, modify journey orchestration, adjust automation rules, pause or activate messaging flows, and sync audience data from external platforms.
Monitor
Monitor: Real-time event streams, campaign performance anomalies, churn signals, engagement drop-offs in funnels, and cross-channel attribution shifts — with automatic alerts when thresholds are breached.
Claude, ChatGPT, and Cursor can trigger campaigns, update user profiles, adjust segmentation rules, and modify journey orchestration based on cross-platform insights. When your agent detects churn signals in payment data, it automatically creates a re-engagement campaign in CleverTap and updates user attributes. Every write action is logged in your audit trail with timestamp, agent identity, and rollback capability.
| User Segment | Revenue Generated | Conversion Rate |
|---|---|---|
| High-Value Shoppers | $47,320 | 18.4% |
| Cart Abandoners | $31,890 | 12.7% |
| Repeat Buyers | $28,450 | 15.2% |
| New Users | $19,670 | 8.9% |
| Lapsed Customers | $14,230 | 6.3% |
Send CleverTap data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with CleverTap as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
How does Improvado connect to CleverTap?
What CleverTap data does Improvado pull?
How often does CleverTap data refresh?
Can the AI agent write data back to CleverTap?
Is CleverTap data secure with Improvado?
How does CleverTap connect with other platforms in Improvado?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your CleverTap today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.