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Capture email delivery rates, bounce data, and engagement metrics. Route Mailgun data to your warehouse for marketing attribution analysis.
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Improvado connects to Mailgun's Events API to extract email delivery statistics, bounce rates, open tracking, and click-through metrics. The platform pulls data from your Mailgun account every hour, capturing real-time email performance across all campaigns and transactional messages. Authentication uses secure API keys with read-only permissions for your Mailgun domain. Historical email data backfills automatically during connector setup.
Improvado normalizes Mailgun email metrics through the Marketing Common Data Model, standardizing delivery and engagement data alongside other marketing channels. Email open rates from Mailgun align with campaign data from Google Ads, Facebook, and CRM platforms like Salesforce. This unified approach lets you analyze email performance within complete customer journey mapping. Your team gets consistent attribution metrics whether viewing data in Tableau, Looker, or custom dashboards.
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Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.
Connect multiple data sources and analyze them as if they were a single database.
Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse
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Auditing procedure that ensures secure management of data.
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Complies with Health Insurance Portability
and Accountability Act (HIPAA)
General Data Protection Regulation (GDPR) Certified
Complies with California Consumer Privacy Act (CCPA)
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.
If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.
Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.
Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms
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