Convertr Integration

Convertr Data Integration | Attribution Made Clear

Track conversion paths, touchpoint data, and attribution models from Convertr. Push customer journey insights to Snowflake for advanced analysis.

A
Improvado Agent
Connected to Convertr
What's our Convertr performance this month vs last?
This month's blended ROAS is 4.2x, up from 3.8x last month (+10.5%).

Top performer: Brand campaigns at 8.1x ROAS.
Pause any ad groups under 1.5x ROAS
Found 7 ad groups below threshold. Pausing now — estimated savings: $12,400/mo.
1,000+
Integrations
200+
Convertr Fields
99.9%
SLA Uptime
<5 min
Setup
SOC 2
Type II
Trusted by ASUS Activision SXSW Dentsu Havas GroupM
Key Takeaways

Connect Convertr to your data infrastructure

Improvado connects to Convertr's API to automatically extract conversion tracking and attribution data. The platform pulls customer journey analytics, touchpoint attribution, conversion path data, and ROI metrics from your Convertr account. Data updates occur every 30 minutes to 4 hours based on tracking volume and sync preferences. No manual data exports or complex API token management required.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Convertr API
15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.
Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.
Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio
AI Agent access via MCP Query, write, and monitor Convertr through Claude, ChatGPT, Cursor, or any MCP client
Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.
OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.
Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.
How it works

From connection to autonomous action in three steps

1

Connect

Authenticate Convertr via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.

2

Ask

Your AI agent queries Convertr performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.

3

Act

The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.

About this integration

Extract All Your Marketing Data from Convertr

Our Convertr connector is a marketing API integration that will connect your Convertr account to your preferred marketing tools. This will enable you to automate the process of importing your Convertr data into your CRM, as well as your marketing, web analytics and any other tools that you use for advertising, marketing and sales.

Once you've set up the integration, our Convertr connector runs in the background, allowing you to seamlessly add some automation to your marketing efforts. The data is automatically sent to your preferred analytics software or marketing tool, just as it is with your other integrations.

Now you can use Improvado to connect it to all of the other advertising platforms that you use and the data warehouse or BI tool of your choice.

View connector documentation →
Integration details

Unified attribution across marketing channels

Improvado standardizes Convertr data using the Marketing Common Data Model (MCDM), aligning attribution metrics with all your marketing platforms. Conversion tracking from Convertr combines with campaign data from Google Ads, Facebook, email tools, and other channels in unified dashboards. This normalization enables accurate multi-touch attribution and cross-channel ROI analysis. Marketing teams can understand true campaign effectiveness and optimize budget allocation based on complete customer journey data.

Use Cases

What teams ask their AI agent about Convertr

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

A
Improvado Agent Analysis

Track complete customer journeys from first touch to conversion across all channels

Your AI agent analyzes Convertr data and delivers actionable insights — automatically, in seconds.

8 hrs → 30 min
A
Improvado Agent Cross-channel

Optimize marketing budget allocation based on multi-touch attribution analysis

Your AI agent analyzes Convertr data and delivers actionable insights — automatically, in seconds.

Manual → auto
A
Improvado Agent Reporting

Generate executive attribution reports showing true campaign ROI and performance

Your AI agent analyzes Convertr data and delivers actionable insights — automatically, in seconds.

5 hrs → 15 min
AI Agent Access

Your agent doesn't just read Convertr — it acts on it

Read

Pull metrics, dimensions, and trends from Convertr — across every account and campaign. Your AI handles the query.

Write

Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.

Monitor

Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.

Query, write, and monitor Convertr through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.

Claude ChatGPT Cursor Gemini Any MCP Client
Improvado MCP — Convertr
> Show top 5 campaigns by performance this month
Campaign Spend ROAS
Brand — Exact $4,200 8.1x
Non-Brand $12,800 4.7x
Retargeting — 30d $3,100 4.2x
Competitor $8,400 3.1x
DSA — Blog $2,600 2.8x
5 campaigns • $31,100 total spend • avg 4.6x ROAS
> Pause all ad groups below 1.5x ROAS
✓ 7 ad groups paused • est. savings $12,400/mo
Destinations

Send Convertr data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage.

Snowflake
BigQuery
Redshift
Databricks
Power BI
Tableau
Looker Studio
Google Sheets
Domo
Excel
Q Qlik
S3 Amazon S3
Metabase
Grafana
PostgreSQL
Azure SQL
SOC
SOC 2 Type II Audited data management
H
HIPAA Healthcare compliance
EU
GDPR EU data protection
CA
CCPA California privacy
Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Convertr as one of 1,000+ integrated sources.

Feature Improvado Supermetrics Funnel.io Fivetran
Data fields extracted 200+ ~90 ~120 ~80
Total integrations 1,000+ ~150 ~500 ~300
Cross-channel normalization (CDM) ✓ Built-in ✗ Manual ● Basic mapping ✗ Raw only
AI Agent access (MCP) ✓ Read, Write, Monitor
Data warehouse destinations ✓ 16+ warehouses & BI tools Sheets, Looker, BigQuery BigQuery, Snowflake, Redshift ✓ Broad warehouse support
Refresh frequency Every 15 min Scheduled triggers Daily / 6hr Every 15 min (premium)
SOC 2 Type II & HIPAA ✗ SOC 2 only ✓ SOC 2
Best for Teams that want an AI agent, not a pipeline Small teams, spreadsheets Mid-market, data teams Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

Improvado extracts conversion tracking data, multi-touch attribution metrics, customer journey analytics, touchpoint analysis, and ROI calculations from Convertr. The integration also pulls campaign attribution data, conversion path analysis, and channel performance metrics for comprehensive marketing attribution reporting.

Put an AI agent on your Convertr today

Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.