Convertr Data Integration | Attribution Made Clear

Connect Convertr and let AI agents query conversion tracking, multi-touch attribution, and customer journey data across all marketing touchpoints.

SOC 2 Type II 1,000+ data sources Any warehouse or BI tool

Improvado Agent

Connected to Convertr

Show me my top 5 Convertr campaigns by lead volume this month.

Your top campaigns generated 2,847 total leads. The 'Summer Promo' campaign alone drove 892 qualified leads at a $12.40 cost per lead.

Which campaigns have the highest lead-to-customer conversion rate?

'Webinar Series' leads convert at 34.2%, significantly above your account average of 18.7%. It generated 156 customers from 456 leads last month.

Trusted by data-driven teams

1,000+

Integrations

200+

Convertr Fields

99.9%

SLA Uptime

<5 min

Setup

SOC 2

Type II

Key Takeaways

Connect Convertr to your data infrastructure

Improvado connects to Convertr's API to automatically extract conversion tracking and attribution data. The platform pulls customer journey analytics, touchpoint attribution, conversion path data, and ROI metrics from your Convertr account. Data updates occur every 30 minutes to 4 hours based on tracking volume and sync preferences. No manual data exports or complex API token management required.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Convertr API

15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.

Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.

Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio

AI Agent access via MCP Query, write, and monitor Convertr through Claude, ChatGPT, Cursor, or any MCP client

Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.

OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.

Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.

Integration Details

Unified attribution across marketing channels

Improvado standardizes Convertr data using the Marketing Common Data Model (MCDM), aligning attribution metrics with all your marketing platforms. Conversion tracking from Convertr combines with campaign data from Google Ads, Facebook, email tools, and other channels in unified dashboards. This normalization enables accurate multi-touch attribution and cross-channel ROI analysis. Marketing teams can understand true campaign effectiveness and optimize budget allocation based on complete customer journey data.

Convertr API v1 · API key · 3-hourly sync · incremental

Schema Overview

Data objects and fields Improvado extracts from Convertr

Object	Fields
Campaign	spend impressions clicks conversions revenue ROAS CPA
Ad	impressions clicks spend CTR conversion_rate creative_format
Conversion	conversion_type value timestamp attribution_model source
Attribution	touchpoints conversion_value path_length time_to_conversion

How it works

From connection to autonomous action in three steps

Connect

Connect Convertr via API key from your account settings. The agent syncs campaign data, lead attribution, conversion tracking, and cost metrics in real-time.

Ask

Ask questions like 'Which lead sources have the lowest cost per acquisition?' or 'Show me conversion rate trends for my top 3 campaigns over the last quarter.'

Act

The agent pauses underperforming campaigns, adjusts daily budgets based on lead quality thresholds, updates tracking parameters, and creates duplicate campaigns with optimized settings.

Use Cases

What teams ask their AI agent about Convertr

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →

Improvado Agent Analysis

Track complete customer journeys from first touch to conversion across all channels

Your AI agent analyzes Convertr data and delivers actionable insights — automatically, in seconds.

8 hrs → 30 min

Improvado Agent Cross-channel

Optimize marketing budget allocation based on multi-touch attribution analysis

Your AI agent analyzes Convertr data and delivers actionable insights — automatically, in seconds.

Manual → auto

Improvado Agent Reporting

Generate executive attribution reports showing true campaign ROI and performance

Your AI agent analyzes Convertr data and delivers actionable insights — automatically, in seconds.

5 hrs → 15 min

AI Agent Access

Your agent doesn't just read Convertr — it recalculates attribution on demand.

Read

The agent reads campaign performance data, lead attribution by source and channel, conversion rates at each funnel stage, cost per lead and cost per acquisition metrics, and tracking parameter configurations.

Write

The agent pauses or activates campaigns, adjusts daily and lifetime budgets, updates conversion tracking settings, modifies campaign targeting parameters, and duplicates high-performing campaign structures.

Monitor

The agent monitors lead volume drops below historical averages, conversion rate changes exceeding defined thresholds, cost per lead increases beyond target ranges, tracking discrepancies between platforms, and budget pacing against monthly allocation targets.

AI agents query customer journey analytics, touchpoint attribution, conversion path data, and ROI metrics from Convertr. They track complete customer journeys from first touch to conversion, optimize budget allocation based on multi-touch attribution, and identify which channel combinations drive the most revenue. Agents recalculate attribution models on demand to answer specific ROI questions.

Claude ChatGPT Cursor Gemini Any MCP Client

Explore MCP →

Improvado Agent · Convertr

You

Show me lead generation performance by campaign for the last 30 days

Campaign Performance

Campaign	Leads	Conv. Rate
Summer Promo	892	+23.4%
Webinar Series	456	+34.2%
Product Launch	623	+19.8%
Retargeting Q2	534	+15.3%
Partner Co-Marketing	342	+28.1%

5 campaigns · 2,847 leads · avg 24.2% conversion rate

You

Pause the two lowest-performing campaigns and reallocate budget to Webinar Series

Budget reallocation confirmed

+$4,200 monthly budget moved to high-converting campaign

Destinations

Send Convertr data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

Snowflake → BigQuery → Redshift → Databricks → Power BI → Tableau → Looker Studio → Google Sheets → Domo → Excel → Qlik → Amazon S3 → Metabase → Grafana → PostgreSQL → Azure SQL →

SOC 2 Type II: Certified Security

HIPAA: Health Data Privacy

GDPR: EU Data Protection

CCPA: CA Privacy Standard

Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Convertr as one of 1,000+ integrated sources.

Feature	Improvado	Supermetrics	Funnel.io	Fivetran
Data fields extracted	200+	~90	~120	~80
Total integrations	1,000+	~150	~500	~300
Cross-channel normalization (CDM)	✓ Built-in	✗ Manual	Basic mapping	✗ Raw only
AI Agent access (MCP)	✓ Read, Write, Monitor	✗	✗	✗
Data warehouse destinations	✓ 16+ warehouses & BI tools	Sheets, Looker, BigQuery	BigQuery, Snowflake, Redshift	✓ Broad warehouse support
Refresh frequency	Every 15 min	Scheduled triggers	Daily / 6hr	Every 15 min (premium)
SOC 2 Type II & HIPAA	✓	✗ SOC 2 only	✓ SOC 2	✓
Best for	Teams that want an AI agent, not a pipeline	Small teams, spreadsheets	Mid-market, data teams	Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

What Convertr data does Improvado extract?

Improvado extracts conversion tracking data, multi-touch attribution metrics, customer journey analytics, touchpoint analysis, and ROI calculations from Convertr. The integration also pulls campaign attribution data, conversion path analysis, and channel performance metrics for comprehensive marketing attribution reporting.

How frequently does Convertr data sync?

Convertr data syncs automatically every 30 minutes to 4 hours depending on your tracking volume and preferences. High-traffic accounts typically update every hour to capture conversion changes quickly. You can modify sync frequency through the Improvado dashboard to match your attribution analysis needs.

Can I combine Convertr attribution with other marketing data?

Yes, Improvado's MCDM normalizes Convertr attribution data with campaign metrics from Google Ads, Facebook, email platforms, and other marketing tools. This creates unified attribution models where you can see complete customer journeys across all touchpoints. Multi-touch attribution becomes accurate and actionable for budget optimization.

Which data warehouses support Convertr integration?

Improvado sends Convertr data to BigQuery, Snowflake, Redshift, Azure Synapse, Tableau, Power BI, and Looker. Data arrives in your destination within 30-45 minutes of extraction. Custom database connections are available through Improvado's API for specialized attribution analysis infrastructure.

Does the integration require technical setup?

No technical configuration is required for the Convertr integration. Improvado handles API authentication, tracking pixel management, and error handling automatically. You provide your Convertr account credentials during setup, and the platform manages all technical aspects of the attribution data connection.

What attribution metrics are included in the data export?

The integration includes first-touch and last-touch attribution, multi-touch attribution models, conversion path analysis, touchpoint influence scoring, and channel attribution data. Customer journey analytics, conversion timing metrics, and ROI calculations also transfer to your data warehouse. This enables sophisticated attribution modeling and marketing optimization.

Customer stories

See all customer stories →

“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”

Jeff LeeHead of Social, Media Buy, Influencer & Marketing Data, ASUS

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“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”

Marc CerniglioInsights & Automation Manager, Chacka Marketing

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Put an AI agent on your Convertr today

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