Appfollow Integration

Appfollow Data Integration | ASO to Revenue

Sync app store rankings, keyword positions, and review sentiment from Appfollow. Combine ASO data with revenue metrics in BigQuery or Looker.

A
Improvado Agent
Connected to Appfollow
What's our Appfollow performance this month vs last?
This month's blended ROAS is 4.2x, up from 3.8x last month (+10.5%).

Top performer: Brand campaigns at 8.1x ROAS.
Pause any ad groups under 1.5x ROAS
Found 7 ad groups below threshold. Pausing now — estimated savings: $12,400/mo.
1,000+
Integrations
200+
Appfollow Fields
99.9%
SLA Uptime
<5 min
Setup
SOC 2
Type II
Trusted by ASUS Activision SXSW Dentsu Havas GroupM
Key Takeaways

Connect AppFollow via automated integration

Improvado connects directly to AppFollow's API to extract your complete ASO dataset. Pull app store rankings, keyword positions, review analytics, competitor data, and search visibility metrics automatically. The integration refreshes every hour, ensuring your app performance analytics stay current. No manual report downloads or data compilation required.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Appfollow API
15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.
Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.
Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio
AI Agent access via MCP Query, write, and monitor Appfollow through Claude, ChatGPT, Cursor, or any MCP client
Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.
OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.
Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.
How it works

From connection to autonomous action in three steps

1

Connect

Authenticate Appfollow via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.

2

Ask

Your AI agent queries Appfollow performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.

3

Act

The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.

About this integration

Extract All Your Marketing Data from Appfollow

Appfollow - a mobile app store optimization and marketing platform.

This Improvado integration is available by request only. Unlike our typical API integrations which can be set up by anyone in just a few clicks, this one will need a bit of work on our side (and maybe even on yours). Sometimes we need to play together to achieve the best results for everyone.

Integration details

Unified app data across marketing channels

Improvado's Marketing Common Data Model normalizes AppFollow data alongside your other marketing platforms. Combine app store performance with paid advertising spend, organic acquisition costs, and user lifecycle metrics. Track the complete user journey from app store discovery to in-app conversion. Measure ASO impact on overall marketing ROI and user acquisition efficiency.

Use Cases

What teams ask their AI agent about Appfollow

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

A
Improvado Agent Analysis

Track app store rankings and keyword performance across iOS and Google Play stores

Your AI agent analyzes Appfollow data and delivers actionable insights — automatically, in seconds.

4 hrs → 12 min
A
Improvado Agent Cross-channel

Analyze competitor app performance and market share changes over time

Your AI agent analyzes Appfollow data and delivers actionable insights — automatically, in seconds.

Manual → auto
A
Improvado Agent Reporting

Monitor review sentiment and rating trends to inform product development priorities

Your AI agent analyzes Appfollow data and delivers actionable insights — automatically, in seconds.

6 hrs → 18 min
AI Agent Access

Your agent doesn't just read Appfollow — it acts on it

Read

Pull metrics, dimensions, and trends from Appfollow — across every account and campaign. Your AI handles the query.

Write

Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.

Monitor

Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.

Query, write, and monitor Appfollow through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.

Claude ChatGPT Cursor Gemini Any MCP Client
Improvado MCP — Appfollow
> Show top 5 campaigns by performance this month
Campaign Spend ROAS
Brand — Exact $4,200 8.1x
Non-Brand $12,800 4.7x
Retargeting — 30d $3,100 4.2x
Competitor $8,400 3.1x
DSA — Blog $2,600 2.8x
5 campaigns • $31,100 total spend • avg 4.6x ROAS
> Pause all ad groups below 1.5x ROAS
✓ 7 ad groups paused • est. savings $12,400/mo
Destinations

Send Appfollow data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage.

Snowflake
BigQuery
Redshift
Databricks
Power BI
Tableau
Looker Studio
Google Sheets
Domo
Excel
Q Qlik
S3 Amazon S3
Metabase
Grafana
PostgreSQL
Azure SQL
SOC
SOC 2 Type II Audited data management
H
HIPAA Healthcare compliance
EU
GDPR EU data protection
CA
CCPA California privacy
Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Appfollow as one of 1,000+ integrated sources.

Feature Improvado Supermetrics Funnel.io Fivetran
Data fields extracted 200+ ~90 ~120 ~80
Total integrations 1,000+ ~150 ~500 ~300
Cross-channel normalization (CDM) ✓ Built-in ✗ Manual ● Basic mapping ✗ Raw only
AI Agent access (MCP) ✓ Read, Write, Monitor
Data warehouse destinations ✓ 16+ warehouses & BI tools Sheets, Looker, BigQuery BigQuery, Snowflake, Redshift ✓ Broad warehouse support
Refresh frequency Every 15 min Scheduled triggers Daily / 6hr Every 15 min (premium)
SOC 2 Type II & HIPAA ✗ SOC 2 only ✓ SOC 2
Best for Teams that want an AI agent, not a pipeline Small teams, spreadsheets Mid-market, data teams Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

Improvado extracts app rankings, keyword positions, review data, rating trends, download estimates, competitor analysis, and search ads intelligence. We also pull feature graphics performance, conversion rates, and ASO experiment results. All data includes historical trends and geographic breakdowns.

Put an AI agent on your Appfollow today

Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.