Improvado integrates with Strava's API to extract athlete activities, segment data, and performance metrics automatically. The platform handles OAuth authentication and pulls activity data, kudos, and club information on scheduled intervals. Your analytics team gets access to detailed fitness data without managing API complexities or rate limiting.
Improvado's Marketing Common Data Model normalizes Strava activities alongside data from other fitness apps, marketing platforms, and business systems. Activity types, distances, and performance metrics map to standardized schemas for cross-platform analysis. Teams can correlate fitness engagement with user behavior, app usage, and business outcomes in unified dashboards.
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Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.
Connect multiple data sources and analyze them as if they were a single database.
Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Auditing procedure that ensures secure management of data.
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Complies with Health Insurance Portability
and Accountability Act (HIPAA)

General Data Protection Regulation (GDPR) Certified

Complies with California Consumer Privacy Act (CCPA)

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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.
If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.
Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

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Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
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They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms