Data sources
/
Strava

Connect Strava Data — Fitness Analytics Unleashed

Extract activity data, performance metrics, and user engagement from Strava's API. Analyze fitness trends in your preferred BI platform.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Strava to your data warehouse

Improvado integrates with Strava's API to extract athlete activities, segment data, and performance metrics automatically. The platform handles OAuth authentication and pulls activity data, kudos, and club information on scheduled intervals. Your analytics team gets access to detailed fitness data without managing API complexities or rate limiting.

Strava Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Strava + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified fitness data across platforms

Improvado's Marketing Common Data Model normalizes Strava activities alongside data from other fitness apps, marketing platforms, and business systems. Activity types, distances, and performance metrics map to standardized schemas for cross-platform analysis. Teams can correlate fitness engagement with user behavior, app usage, and business outcomes in unified dashboards.

Use Cases

What users ask their Strava integration

Cross-channel
Analyze user engagement patterns by correlating Strava activities with app usage metrics
Manual → auto
Budget optimization
Track fitness brand campaign performance by monitoring athlete activity and engagement
6 hrs → 20 min
Executive reporting
Generate reports combining Strava segment performance with user retention metrics
4 hrs → 10 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

How does Improvado connect to Strava?
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Improvado uses Strava's API v3 with OAuth 2.0 authentication to access athlete data. You authorize the connection through Strava's standard OAuth flow. The integration respects Strava's rate limits and privacy settings automatically.
What Strava data can I extract?
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Improvado extracts activities, segments, athlete profiles, and club data from Strava. This includes activity metrics like distance, pace, elevation, and heart rate data. The scope depends on athlete privacy settings and API permissions.
Can I combine Strava data with marketing platforms?
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Yes, Improvado normalizes Strava data through its Marketing Common Data Model. You can analyze fitness activities alongside marketing campaign data, user engagement metrics, and business intelligence from 500+ other platforms. All data flows into your chosen analytics destination.
How often does Strava data refresh?
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Refresh intervals range from every hour to daily based on your analysis needs. Most teams refresh Strava data every few hours to balance data freshness with API rate limits. Improvado handles scheduling and manages OAuth token refresh automatically.
Where can I send Strava data?
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Improvado loads Strava data into data warehouses like BigQuery, Snowflake, and Redshift. Direct connections to BI tools including Tableau, Power BI, and Looker are also available. Multiple destinations can receive data simultaneously.
Does this respect athlete privacy settings?
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Yes, Improvado only extracts data that athletes have made available through Strava's API permissions. Private activities and restricted data remain protected. The integration follows Strava's privacy policies and API terms of service.