Data sources
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Grafana OnCall

Grafana OnCall Integration for Incident Analytics

Track incident response times, alert volumes, and team performance from OnCall. Build comprehensive DevOps dashboards with uptime and reliability metrics.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Extract Grafana OnCall incident data automatically

Improvado connects to Grafana OnCall via API to extract incident response metrics, escalation data, and team performance statistics. Pull data on response times, resolution rates, and alert volumes without manual exports. Schedule automatic data refreshes to keep your incident metrics current in your data warehouse. Our connector handles OnCall's authentication and pagination automatically.

Grafana OnCall Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Grafana OnCall + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Normalize incident data with business metrics

Improvado transforms Grafana OnCall data using our Marketing Common Data Model for consistent reporting alongside business metrics. Incident timestamps, severity levels, and response data follow standardized formats. Combine on-call performance with marketing campaign data to understand how system issues impact revenue. Analyze correlations between incident frequency and customer acquisition costs across unified datasets.

Use Cases

What users ask their Grafana OnCall integration

Cross-channel
Track how system incidents affect marketing campaign performance and conversion rates
4 hrs → 10 min
Budget optimization
Calculate the business impact of downtime by combining incident data with revenue metrics
Manual → auto
Executive reporting
Build executive reports showing operational health alongside marketing KPIs in one dashboard
8 hrs → 30 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Grafana OnCall data does Improvado extract?
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Improvado extracts incident details, response times, escalation chains, team assignments, and resolution metrics from OnCall. This includes alert timestamps, severity levels, acknowledgment times, and resolution status. You can also pull user activity data and on-call schedule information.
How often can I refresh Grafana OnCall data?
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Set refresh schedules from every 15 minutes to daily depending on your reporting needs. Real-time incident data helps you track ongoing issues and their business impact. Improvado automatically handles API rate limits and incremental data updates.
Can I combine OnCall data with marketing metrics?
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Yes, Improvado normalizes OnCall incident data alongside marketing platform data in your warehouse. Analyze how system downtime correlates with campaign performance, conversion drops, or customer acquisition costs. All data follows consistent timestamp and metric formatting for easy joins.
Where can I send Grafana OnCall data?
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Improvado loads OnCall data into BigQuery, Snowflake, Redshift, Azure Synapse, and other data warehouses. You can also send data to Tableau, Power BI, Looker, or custom dashboards. Choose the destination that matches your existing analytics infrastructure.
Does the integration require OnCall admin access?
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You need API access permissions to extract incident and team data from Grafana OnCall. Most integrations work with read-only API keys for security. Our team can help you configure the minimum required permissions for data extraction.
How is Grafana OnCall data transformed?
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Improvado standardizes incident timestamps, normalizes severity levels, and calculates response time metrics automatically. Custom fields are preserved while core metrics follow our data model. You can request additional transformations like SLA calculations or custom incident categorization.