Data sources
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Invoca (Dialogtech)

Invoca Data Integration — Call Intelligence Automated

Phone call attribution and conversation analytics from Invoca sync automatically. Connect call revenue data to Salesforce or your analytics warehouse for complete ROI tracking.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Invoca call tracking data

Improvado integrates with Invoca's API to extract call attribution data, conversation analytics, and revenue tracking automatically. Pull call volume, duration, outcomes, and caller demographics on scheduled intervals. No need for manual report downloads or complex webhook configurations. Your Invoca data syncs directly to BigQuery, Snowflake, Redshift, or your preferred analytics destination.

Invoca (Dialogtech) Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Invoca (Dialogtech) + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified call data with digital marketing

Improvado's Marketing Common Data Model (MCDM) combines Invoca call attribution with your digital marketing data from Google Ads, Facebook, and 500+ other platforms. Call outcomes, revenue attribution, and campaign sources align automatically across all channels. This normalization enables complete customer journey analysis including phone conversions. Analyze the full funnel from digital touchpoints to phone calls in unified reports.

Use Cases

What users ask their Invoca (Dialogtech) integration

Cross-channel
Combine Invoca call attribution with Google Ads to measure complete conversion funnel
7 hrs → 25 min
Budget optimization
Optimize ad spend based on Invoca call quality scores and revenue attribution
Manual → auto
Executive reporting
Report total marketing ROI including Invoca phone conversions and digital sales
5 hrs → 18 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Invoca call data does Improvado extract?
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Improvado extracts call volume, duration, outcomes, caller demographics, campaign attribution, conversation analytics, and revenue data from Invoca. The integration captures both call-level details and summary metrics. You can access historical call data based on your Invoca account's retention settings.
How does Improvado handle Invoca call attribution?
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Improvado preserves Invoca's campaign attribution data and maps it to your other marketing channels through the MCDM. Call sources from Google Ads, Facebook, or organic search align with digital conversion data. This enables complete attribution analysis across online and offline touchpoints.
Can I get real-time Invoca data updates?
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Improvado supports frequent sync schedules for near real-time call data, typically every 15-30 minutes depending on your needs. Most customers use hourly syncs for operational reporting and daily syncs for campaign analysis. The sync frequency is fully configurable.
Does the integration include Invoca conversation analytics?
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Yes, Improvado extracts conversation analytics including call outcomes, keywords mentioned, sentiment scores, and custom signals configured in your Invoca account. These insights combine with your digital marketing data for comprehensive campaign analysis. Conversation data helps optimize ad copy and landing pages based on actual call content.
What destinations support Invoca call data?
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Improvado loads Invoca data into BigQuery, Snowflake, Redshift, Azure, and other major data warehouses. You can also connect directly to Tableau, Power BI, Looker, and other BI tools. The integration supports both warehouse-first and direct BI connection approaches.
How do I set up Invoca API access for Improvado?
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You'll need API credentials from your Invoca account administrator to connect with Improvado. The setup process includes obtaining the proper permissions for call data and analytics access. Improvado's support team assists with the initial configuration and testing.