Invoca Data Integration — Call Intelligence Automated

Connect Invoca and let AI agents query call attribution, conversation analytics, and revenue tracking alongside digital conversion data.

SOC 2 Type II 1,000+ data sources Any warehouse or BI tool

Improvado Agent

Connected to Invoca (Dialogtech)

What's the call conversion rate for our top 3 campaigns this month?

Your top performers: Brand Search converted at 12.8% with 487 qualified calls, Competitor Conquest hit 9.4% with 312 calls, and Local Services reached 11.2% with 264 calls. Total spend across these was $18,340.

Pause any campaign under 6% conversion and reallocate that budget to Brand Search

Paused 4 underperforming campaigns totaling $6,200/week spend. Increased Brand Search daily budget by $885. Changes logged and applied to Invoca routing.

Trusted by data-driven teams

1,000+

Integrations

200+

Invoca (Dialogtech) Fields

99.9%

SLA Uptime

<5 min

Setup

SOC 2

Type II

Key Takeaways

Connect Invoca call tracking data

Improvado integrates with Invoca's API to extract call attribution data, conversation analytics, and revenue tracking automatically. Pull call volume, duration, outcomes, and caller demographics on scheduled intervals. No need for manual report downloads or complex webhook configurations. Your Invoca data syncs directly to BigQuery, Snowflake, Redshift, or your preferred analytics destination.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Invoca (Dialogtech) API

15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.

Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.

Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio

AI Agent access via MCP Query, write, and monitor Invoca (Dialogtech) through Claude, ChatGPT, Cursor, or any MCP client

Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.

OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.

Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.

Integration Details

Unified call data with digital marketing

Improvado's Marketing Common Data Model (MCDM) combines Invoca call attribution with your digital marketing data from Google Ads, Facebook, and 500+ other platforms. Call outcomes, revenue attribution, and campaign sources align automatically across all channels. This normalization enables complete customer journey analysis including phone conversions. Analyze the full funnel from digital touchpoints to phone calls in unified reports.

Invoca API v2023 · API key · 15-min sync · incremental

Schema Overview

Data objects and fields Improvado extracts from Invoca (Dialogtech)

Object	Fields
Campaign	calls answered_calls conversion_rate revenue cost_per_call call_duration
Caller	phone_number calls first_call_date last_call_date total_revenue call_outcomes
Call	duration caller_id call_start_time call_end_time call_result recording_url
Publisher	calls answered_calls revenue payout conversion_rate repeat_calls

How it works

From connection to autonomous action in three steps

Connect

Authenticate Invoca via secure OAuth in under 60 seconds. Improvado auto-normalizes call tracking data alongside 1000+ marketing sources, unifying campaigns, caller details, and conversion metrics in one AI-accessible layer.

Ask

Ask about call conversion rates, qualified call volume, campaign-level ROAS, average call duration, keyword attribution, or promo number performance. The agent surfaces Invoca metrics instantly across any connected AI interface.

Act

The agent updates dynamic number pools, pauses underperforming campaigns, adjusts call routing rules, creates signal-based tags, and allocates budget based on call quality scores. Every write operation is logged, versioned, and auditable in your governance dashboard.

Use Cases

What teams ask their AI agent about Invoca (Dialogtech)

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →

Improvado Agent Analysis

Combine Invoca call attribution with Google Ads to measure complete conversion funnel

Your AI agent analyzes Invoca (Dialogtech) data and delivers actionable insights — automatically, in seconds.

7 hrs → 25 min

Improvado Agent Cross-channel

Optimize ad spend based on Invoca call quality scores and revenue attribution

Your AI agent analyzes Invoca (Dialogtech) data and delivers actionable insights — automatically, in seconds.

Manual → auto

Improvado Agent Reporting

Report total marketing ROI including Invoca phone conversions and digital sales

Your AI agent analyzes Invoca (Dialogtech) data and delivers actionable insights — automatically, in seconds.

5 hrs → 18 min

AI Agent Access

Your agent doesn't just read Invoca — it attributes phone revenue to ad campaigns

Read

Pull call conversion rates, qualified call volume, campaign spend, ROAS, average handle time, caller demographics, keyword-level attribution, signal scores, promo number performance, and revenue per call across all Invoca campaigns and tracking numbers.

Write

Update dynamic number pool assignments, modify call routing rules, pause or activate campaigns, adjust budget allocations, create custom signals and tags, set conversion thresholds, and configure webhooks for downstream systems.

Monitor

Monitor sudden drops in call volume by campaign, conversion rate anomalies below baseline, spend pacing against monthly caps, call duration changes signaling quality shifts, and signal score degradation triggering immediate alerts with recommended actions.

AI agents query call volume, duration, outcomes, and caller demographics from Invoca in real time. They match phone conversions to Google Ads campaigns to calculate true ROI including offline revenue. Agents identify which keywords and ads drive high-quality calls versus low-value inquiries.

Claude ChatGPT Cursor Gemini Any MCP Client

Explore MCP →

Improvado Agent · Invoca (Dialogtech)

You

Show campaigns with call duration over 5 min and ROAS above 3x last 14 days

High-Intent Campaigns

Campaign	Avg Call Duration	ROAS
Brand Search - Services	8m 34s	4.7x
Emergency Plumbing	7m 12s	5.2x
Premium Install	9m 48s	3.9x
Referral - Local	6m 22s	4.1x
Competitor - HVAC	5m 56s	3.4x

5 campaigns · 1,847 qualified calls · avg 7m 34s duration · 4.3x avg ROAS

You

Create dynamic number pools for these campaigns and set priority routing to senior sales reps

Routing Rules Updated

5 campaigns now route to top closers · Est. +18% close rate

Destinations

Send Invoca (Dialogtech) data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

Snowflake → BigQuery → Redshift → Databricks → Power BI → Tableau → Looker Studio → Google Sheets → Domo → Excel → Qlik → Amazon S3 → Metabase → Grafana → PostgreSQL → Azure SQL →

SOC 2 Type II: Certified Security

HIPAA: Health Data Privacy

GDPR: EU Data Protection

CCPA: CA Privacy Standard

Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Invoca (Dialogtech) as one of 1,000+ integrated sources.

Feature	Improvado	Supermetrics	Funnel.io	Fivetran
Data fields extracted	200+	~90	~120	~80
Total integrations	1,000+	~150	~500	~300
Cross-channel normalization (CDM)	✓ Built-in	✗ Manual	Basic mapping	✗ Raw only
AI Agent access (MCP)	✓ Read, Write, Monitor	✗	✗	✗
Data warehouse destinations	✓ 16+ warehouses & BI tools	Sheets, Looker, BigQuery	BigQuery, Snowflake, Redshift	✓ Broad warehouse support
Refresh frequency	Every 15 min	Scheduled triggers	Daily / 6hr	Every 15 min (premium)
SOC 2 Type II & HIPAA	✓	✗ SOC 2 only	✓ SOC 2	✓
Best for	Teams that want an AI agent, not a pipeline	Small teams, spreadsheets	Mid-market, data teams	Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

What Invoca call data does Improvado extract?

Improvado extracts call volume, duration, outcomes, caller demographics, campaign attribution, conversation analytics, and revenue data from Invoca. The integration captures both call-level details and summary metrics. You can access historical call data based on your Invoca account's retention settings.

How does Improvado handle Invoca call attribution?

Improvado preserves Invoca's campaign attribution data and maps it to your other marketing channels through the MCDM. Call sources from Google Ads, Facebook, or organic search align with digital conversion data. This enables complete attribution analysis across online and offline touchpoints.

Can I get real-time Invoca data updates?

Improvado supports frequent sync schedules for near real-time call data, typically every 15-30 minutes depending on your needs. Most customers use hourly syncs for operational reporting and daily syncs for campaign analysis. The sync frequency is fully configurable.

Does the integration include Invoca conversation analytics?

Yes, Improvado extracts conversation analytics including call outcomes, keywords mentioned, sentiment scores, and custom signals configured in your Invoca account. These insights combine with your digital marketing data for comprehensive campaign analysis. Conversation data helps optimize ad copy and landing pages based on actual call content.

What destinations support Invoca call data?

Improvado loads Invoca data into BigQuery, Snowflake, Redshift, Azure, and other major data warehouses. You can also connect directly to Tableau, Power BI, Looker, and other BI tools. The integration supports both warehouse-first and direct BI connection approaches.

How do I set up Invoca API access for Improvado?

You'll need API credentials from your Invoca account administrator to connect with Improvado. The setup process includes obtaining the proper permissions for call data and analytics access. Improvado's support team assists with the initial configuration and testing.

Customer stories

See all customer stories →

“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”

Jeff LeeHead of Social, Media Buy, Influencer & Marketing Data, ASUS

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“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”

Marc CerniglioInsights & Automation Manager, Chacka Marketing

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