Teads Data Integration — Outstream Video Advertising
Connect Teads in 5 minutes. Your AI agent queries outstream video and display campaigns across 10,000+ premium publishers—then correlates with cross-channel insights from 1,000+ sources.
Key Takeaways What your AI agent extracts from Teads
Improvado pulls campaigns, creatives, ad units, device breakdowns, buying type (direct/programmatic), and daily performance reports from the Teads API. Your agent surfaces campaign IDs and names, creative IDs and names, impressions, clicks, viewability, device type (desktop, smartphone, tablet, smart TV), and date-level metrics. Data syncs daily or on-demand with near-real-time freshness.
Complete Teads Campaign Coverage
Improvado pulls campaigns, creatives, ad units, device breakdowns (desktop, smartphone, tablet, smart TV), buying type (direct/programmatic), and daily performance reports from Teads. We capture impressions, clicks, viewability rates, CTR, and creative-level metrics across all outstream video and display placements.
Data objects and fields Improvado extracts from Teads
| Object | Fields |
|---|---|
| Campaigns | campaign_id campaign_name buying_type device impressions clicks viewability |
| Creatives | creative_id creative_name format ad_unit_id click_url |
| AdUnits | ad_unit_id publisher placement device inventory_type |
| Performance | date campaign_day campaign_month impressions clicks viewability |
From connection to autonomous action in three steps
Connect
Connect: Authorize via Teads API credentials (API key or OAuth) in under 10 minutes. Improvado backfills historical campaign, creative, and performance data based on your account retention.
Ask
Query: Ask Which outstream video campaigns had the best viewability on mobile this month? and your agent surfaces campaign names, impressions, clicks, device breakdowns, and viewability scores in seconds.
Act
Act: Your agent pauses underperforming campaigns, updates creative assignments to top ad units, adjusts device targeting, and triggers manual syncs—all logged in the audit trail.
What teams ask their AI agent about Teads
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Which Teads outstream video campaigns had the highest viewability on mobile last month?
Your AI agent analyzes Teads data and delivers actionable insights — automatically, in seconds.
Compare Teads desktop impressions to Google Display Network over the last 14 days—which delivered better engagement per dollar?
Your AI agent analyzes Teads data and delivers actionable insights — automatically, in seconds.
Pause all Teads campaigns with CTR below 0.3% and sync updated creatives to the top 3 performing ad units.
Your AI agent analyzes Teads data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Teads — it optimizes it.
Read
Read: Campaigns, creatives, ad units, device (desktop, smartphone, tablet, smart TV), buying type (direct/programmatic), impressions, clicks, viewability, date-level performance, and campaign/creative IDs and names.
Write
Write: Pause or activate campaigns, update creative assignments, adjust device targeting, trigger manual data syncs, and modify campaign budgets.
Monitor
Monitor: Track viewability trends by device, campaign performance anomalies, creative fatigue across premium publishers, and budget pacing alerts for programmatic and direct buys.
Claude, ChatGPT, and Cursor can pause underperforming campaigns, update creative assignments, adjust device targeting, and trigger manual syncs directly via the Teads API. Every write action is logged with timestamp, user, and change delta in Improvado's audit trail for compliance and rollback.
| Campaign | Mobile Impressions | Viewability Rate |
|---|---|---|
| Spring Fashion — Vertical Video | 2.4M | 78.3% |
| Product Launch — Premium Pubs | 1.8M | 74.6% |
| Brand Awareness — News Sites | 3.1M | 71.2% |
| Retargeting — Lifestyle | 1.2M | 68.9% |
| Holiday Promo — Entertainment | 2.6M | 65.4% |
Send Teads data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Teads as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
How does Improvado connect to Teads?
What Teads data does Improvado pull?
How often does Teads data refresh?
Can the AI agent write data back to Teads?
Is Teads data secure with Improvado?
How does Teads connect with other platforms in Improvado?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Teads today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.