Omniture integration with improvado
Get web analytics, visitor behavior, and conversion data from Adobe Analytics (Omniture). Merge digital experience metrics with marketing performance for complete customer journey visibility.
SOC 2 Type II 1,000+ data sources Any warehouse or BI tool
A
Improvado Agent
Connected to Omniture
What's driving the drop in conversion rate for our retargeting campaigns this week?
Your retargeting campaigns show a 22.7% decline in conversion rate compared to last week. The Display Retargeting - Cart Abandoners campaign has the steepest drop at -31.2%, with impressions up 18.4% but conversions down to 127 from 184. Spend increased to $8,340 while ROAS fell to 2.1x from 3.8x.
Pause the Cart Abandoners campaign and reallocate that budget to our top performer
Done. Paused Display Retargeting - Cart Abandoners and increased daily budget for Search Retargeting - Product Viewers from $1,200 to $2,450. Expected to recover $4,680 in wasted spend this week while maintaining overall impression volume.
Trusted by data-driven teams
1,000+
Integrations
200+
Omniture Fields
99.9%
SLA Uptime
<5 min
Setup
SOC 2
Type II
Key Takeaways
What your AI agent gets from Omniture
200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Omniture API
15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.
Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.
Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio
AI Agent access via MCP Query, write, and monitor Omniture through Claude, ChatGPT, Cursor, or any MCP client
Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.
OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.
Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.
Integration Details
Full Adobe Analytics Data Extraction
Improvado pulls detailed metrics from Omniture including page views, visitor segments, conversion funnels, and custom events. We capture traffic sources, behavioral flows, eCommerce transactions, and attribution data across all your properties and report suites.
How it works
From connection to autonomous action in three steps
1
Connect
Authenticate your Omniture account in seconds. The agent automatically normalizes campaign data, spend, impressions, clicks, conversions, and ROAS across 1000+ sources—ready to query instantly.
2
Ask
Ask about Omniture metrics in plain English: conversion rates by campaign, spend trends, impression volumes, click-through rates, ROAS performance, revenue attribution, and audience segment effectiveness.
3
Act
The agent pauses underperforming campaigns, adjusts daily budgets, updates bid strategies, creates new segments, duplicates high-performing campaigns, and modifies targeting rules—all logged with full audit trails and governance controls.
AI Agent Access
Your agent doesn't just read Omniture — it acts on it
Read
Pull campaign performance data including spend, impressions, clicks, conversions, ROAS, revenue, CTR, CPC, conversion rate, audience segments, creative variants, and attribution paths from Omniture reporting suites.
Write
Update campaign budgets, pause or activate campaigns, modify bid strategies, adjust targeting parameters, create audience segments, duplicate campaign structures, and set budget caps across reporting suites.
Monitor
Monitor ROAS thresholds, spend anomalies, conversion rate drops, impression delivery issues, budget pacing alerts, click fraud patterns, and performance changes across campaigns with real-time notifications and automated responses.
Query, write, and monitor Omniture through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
Claude ChatGPT Cursor Gemini Any MCP Client
Improvado Agent · Omniture
You
Show campaigns with ROAS below 2.5x and spend over $5k this month
A
Underperforming Campaigns
| Campaign | Spend | ROAS |
|---|---|---|
| Display - Prospecting Q1 | $18,240 | 1.8x |
| Video - Brand Awareness | $12,890 | 2.1x |
| Social - Cold Audience Expansion | $9,450 | 1.6x |
| Display - Retargeting Cart Abandoners | $7,320 | 2.3x |
| Search - Generic Terms | $6,180 | 2.4x |
5 campaigns · $52,340 spend · avg 1.98x ROAS
You
Pause campaigns with ROAS below 2.0x and reallocate budget to top performer
A
Campaign optimization initiated
Pausing 2 campaigns · shifting $31,130 to Video - Brand Awareness
Destinations
Send Omniture data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
- SOC 2 Type II
- Certified Security
- HIPAA
- Health Data Privacy
- GDPR
- EU Data Protection
- CCPA
- CA Privacy Standard
Compare
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Omniture as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Customer stories
See all customer stories →
“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”
Jeff LeeHead of Social, Media Buy, Influencer & Marketing Data, ASUS
“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”
Marc CerniglioInsights & Automation Manager, Chacka Marketing
Put an AI agent on your Omniture today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.