ReferralHero Data Integration | Referral Program Analytics
Connect ReferralHero in 5 minutes. Your AI agent tracks referral performance, subscriber growth, and reward distribution across campaigns — then correlates with cross-channel insights from 1,000+ sources.
Key Takeaways What your AI agent extracts from ReferralHero
Improvado pulls subscribers with personal info, referral links, and sign-up sources; referral completions and acceptances; campaign performance data including engagement, conversions, and traffic; rewards distribution and status; and NPS tracking metrics. Your agent surfaces real-time referral tracking, word-of-mouth impact on sales, and detailed analytics for every campaign metric through the proprietary referral tracking system.
Complete Referral Program Analytics
Improvado pulls subscribers with personal info and referral links, referral completions and acceptances, campaign performance data including engagement and conversions, rewards distribution and redemption status, and NPS tracking metrics from ReferralHero. We capture sign-up sources, referral rates, traffic attribution, reward tier performance, and cost-per-acquisition across all referral campaigns.
Data objects and fields Improvado extracts from ReferralHero
| Object | Fields |
|---|---|
| Subscribers | subscriber_id email referral_link sign_up_source sign_up_date lists_assigned |
| Referrals | referral_id subscriber_id referral_status acceptance_date source impact_on_sales |
| Campaigns | campaign_id campaign_name engagement_rate conversions traffic profitability |
| Rewards | reward_id subscriber_id reward_type distribution_status redemption_date value |
| Analytics | metric_name campaign_id value timestamp nps_score |
From connection to autonomous action in three steps
Connect
Connect: Authenticate via webhook or API key in under 10 minutes. Improvado backfills all subscribers, referrals, campaigns, and rewards with real-time sync enabled immediately.
Ask
Query: Ask your agent natural language questions like "Which referral sources drove the most conversions last month?" It surfaces subscriber details, referral tracking, campaign analytics, and reward distribution from ReferralHero unified with 1,000+ other sources.
Act
Act: Your agent updates campaign settings, adjusts reward tiers, pauses underperforming programs, and syncs subscriber lists to your CRM — all logged in your audit trail with rollback options.
What teams ask their AI agent about ReferralHero
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Which referral campaigns drove the most subscriber sign-ups this month and what was the average reward redemption rate?
Your AI agent analyzes ReferralHero data and delivers actionable insights — automatically, in seconds.
Compare ReferralHero subscriber acquisition costs against paid social leads from Meta Ads and Google Ads over the last quarter.
Your AI agent analyzes ReferralHero data and delivers actionable insights — automatically, in seconds.
Pause the underperforming ambassador campaign and increase reward tiers for the top 10% of referrers in the active waitlist program.
Your AI agent analyzes ReferralHero data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read ReferralHero — it optimizes it.
Read
Read: Subscribers with personal info, referral links, sign-up sources, and timing; referral completions and acceptances; campaign performance including engagement, conversions, and traffic; rewards distribution and status; NPS tracking and profitability metrics.
Write
Write: Update campaign settings and reward structures; pause or activate referral programs; modify subscriber list assignments; adjust reward tiers and budgets; sync lead data to connected CRM and email platforms.
Monitor
Monitor: Real-time referral confirmations and subscriber sign-ups; campaign performance changes and conversion trends; reward redemption rates and distribution status; NPS score shifts and word-of-mouth impact on sales.
Claude, ChatGPT, and Cursor can adjust campaign settings, update reward structures, pause underperforming referral programs, and sync subscriber lists to your CRM or email platform. Every write action — from reward tier changes to campaign status updates — is logged with timestamps, user attribution, and rollback options in your audit trail.
| Campaign | New Subscribers | Reward Redemption Rate |
|---|---|---|
| Waitlist Launch 2024 | 1,847 subscribers | 68.2% |
| Ambassador Program Q1 | 1,203 subscribers | 41.5% |
| Product Hunt Launch | 892 subscribers | 73.9% |
| Early Access Beta | 634 subscribers | 55.7% |
| Partner Co-Marketing | 418 subscribers | 38.1% |
Send ReferralHero data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with ReferralHero as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
How does Improvado connect to ReferralHero?
What ReferralHero data does Improvado pull?
How often does ReferralHero data refresh?
Can the AI agent write data back to ReferralHero?
Is ReferralHero data secure with Improvado?
How does ReferralHero connect with other platforms in Improvado?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your ReferralHero today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.