Data sources
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Exchange Rates Data API (via APILayer)

Exchange Rates API Integration for Global Finance

Real-time currency rates and historical exchange data via APILayer flows to your data warehouse. Power international business analytics with accurate forex data.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Exchange Rates API to your warehouse

Improvado extracts real-time and historical exchange rates from APILayer's Exchange Rates API automatically. The platform pulls currency conversion data, historical rates, and volatility metrics through secure API connections. Data refreshes every hour to provide current exchange rate information for financial analysis. Your team gets immediate access to normalized currency data in BigQuery, Snowflake, or Redshift.

Exchange Rates Data API (via APILayer) Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Exchange Rates Data API (via APILayer) + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified global business analytics

Improvado's Marketing Common Data Model standardizes exchange rate data alongside revenue and marketing platforms. Currency conversion rates combine with Salesforce revenue and Google Ads spend for accurate international reporting. Finance teams can analyze performance across multiple currencies in unified dashboards. Compare marketing ROI and customer acquisition costs across global markets using consistent currency normalization.

Use Cases

What users ask their Exchange Rates Data API (via APILayer) integration

Cross-channel
Normalize global marketing spend and revenue data using real-time exchange rates for accurate ROI.
6 hrs → 10 min
Budget optimization
Track currency fluctuation impact on international sales performance and profit margins.
Manual → auto
Executive reporting
Generate executive reports with consistent currency conversion across all global business metrics.
4 hrs → 5 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

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Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

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SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
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Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

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Frequently Asked Questions

What Exchange Rates API data does Improvado extract?
+
Improvado extracts current exchange rates, historical rate data, currency conversion factors, and volatility metrics. The platform supports 170+ currencies with timestamp data for accurate financial analysis. All rates include base currency references and conversion accuracy details.
How often do exchange rates update in my warehouse?
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Exchange rate data syncs every hour to provide current currency information for financial calculations. You can adjust frequency based on business needs and market volatility. Historical rates backfill automatically during initial setup.
Can I use exchange rate data in Tableau dashboards?
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Yes, Improvado connects exchange rate data directly to Tableau, Power BI, Looker, and other BI platforms. Currency data flows through your warehouse for joining with revenue and marketing metrics. Pre-built currency conversion calculations are available for immediate use.
Does the integration support historical exchange rates?
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Yes, Improvado extracts historical exchange rates for trend analysis and retroactive currency conversion. The platform maintains historical accuracy for financial reporting compliance. You can access rates for any date within the API's historical range.
What base currencies are supported?
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The Exchange Rates API supports USD, EUR, GBP, and other major currencies as base currencies. Improvado extracts rates for 170+ global currencies automatically. You can configure multiple base currencies for different business regions or reporting needs.
How accurate are the exchange rates for financial reporting?
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APILayer's Exchange Rates API provides bank-grade accuracy suitable for financial reporting and compliance. Rates update frequently throughout trading hours for current market conditions. The platform includes rate sources and timestamps for audit trail requirements.