Extract All Your Marketing Data from Silverpop
IBM Silverpop Is a digital marketing platform that unifies automation, email, mobile and social marketing. It allows companies to create and manage multi-channel marketing campaigns.
With these campaigns, companies can improve engagement and drive revenue by using integrated data that allows them to better target their customers and personalize the content to customers.
Benefits of Integration
• Companies can increase their response rate by using more targeted and personalized content to customers based on insights from data.
• Companies can increase their opportunities and provide sales teams with relevant prospect data that they can use to drive qualification of leads and lead scoring.
• Companies can provide their sales teams with real-time and actionable data about marketing interactions with customers. This, ultimately, allows companies to increase their conversion rate.
Our Silverpop connector is a marketing API integration that will connect your Silverpop account to your preferred marketing tools. This will enable you to automate the process of importing your Silverpop data into your CRM, as well as your marketing, web analytics and any other tools that you use for advertising, marketing and sales.
Once you've set up the integration, our Silverpop connector runs in the background, allowing you to seamlessly add some automation to your marketing efforts. The data is automatically sent to your preferred analytics software or marketing tool, just as it is with your other integrations.
Now you can use Improvado to connect it to all of the other advertising platforms that you use and the data warehouse or BI tool of your choice.