naturalForms Integration

Naturalforms Data Integration — Field Data & E-Signature Tracking

Connect naturalForms in 5 minutes. Your AI agent reads form submissions, e-signatures, GPS stamps, and offline responses in real time — then correlates with cross-channel insights from 1,000+ sources.

SOC 2 Type II
1,000+ Data Sources
Any Warehouse or BI Tool
A
Improvado Agent
Connected to naturalForms
Which naturalForms have completion rates below 60% this month?
Found 3 forms with low completion: 'Event Registration' at 52% (avg 4.2 min to abandon), 'Product Demo Request' at 58% (drops at phone field), and 'Partner Application' at 47% (12 fields, mobile users). 127 partial submissions captured offline but not synced.
Send the partial Event Registration leads to HubSpot and shorten the Product Demo form to 6 fields
Pushed 43 partial leads to HubSpot (emails, names, companies). Updated 'Product Demo Request' to 6 fields, removed phone requirement, set completion goal to 75%. Monitoring for 48 hours.
Trusted by data-driven teams
DockerOMDhimsillyMattelASUSActivision
1,000+
Integrations
200+
naturalForms Fields
99.9%
SLA Uptime
<5 min
Setup
SOC 2
Type II
Improvado Key Takeaways

What your AI agent extracts from naturalForms

Improvado pulls forms (ID, name, status, custom fields), submissions (timestamp, submitter details, field values, completion status), and users with permissions. Unique to naturalForms: offline submission sync, legally binding e-signature audit trails, GPS coordinates, and photo/video attachment URLs captured at the point of lead interaction.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the naturalForms API
15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.
Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.
Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio
AI Agent access via MCP Query, write, and monitor naturalForms through Claude, ChatGPT, Cursor, or any MCP client
Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.
OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.
Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.
Integration Details

Complete Form Submission Data Coverage

Improvado pulls forms (ID, name, status, custom fields), submissions (timestamp, submitter details, field values, completion status), users with permissions, offline submission sync, legally binding e-signature audit trails, GPS coordinates, and photo/video attachment URLs. We capture every interaction at the point of lead capture across all form types and submission channels.

naturalForms API · API key · Real-time webhooks + 5-min polling · incremental
Schema Overview

Data objects and fields Improvado extracts from naturalForms

Object Fields
Forms
id name status created_date field_schema notification_settings
Submissions
id form_id timestamp submitter_email submitter_name submitter_ip completion_status field_values gps_latitude gps_longitude signature_url media_urls
Users
id name email role permissions created_date
Webhooks
id event_type form_id submission_id delivery_status timestamp
How it works

From connection to autonomous action in three steps

1

Connect

Connect: Paste your naturalForms API key from account settings. Improvado authenticates in seconds, maps forms and submission schemas, and activates real-time webhooks. Historical data backfills immediately.

2

Ask

Query: Ask 'Which forms captured GPS data outside our target regions?' Your agent surfaces submission IDs, coordinates, timestamps, and submitter emails — then joins to ad spend by zip code to calculate wasted budget.

3

Act

Act: Command 'Pause forms with completion rates under 50% and email me the partial submissions.' Your agent deactivates low-performers, exports incomplete leads with all captured fields, and schedules a review notification.

Use Cases

What teams ask their AI agent about naturalForms

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →
A
Improvado Agent Analysis

Which naturalForms captured the most submissions with e-signatures in the last 30 days?

Your AI agent analyzes naturalForms data and delivers actionable insights — automatically, in seconds.

3 hrs → 10 min
A
Improvado Agent Cross-channel

Compare naturalForms submission volume to HubSpot form conversions by region using GPS data

Your AI agent analyzes naturalForms data and delivers actionable insights — automatically, in seconds.

Manual → auto
A
Improvado Agent Reporting

Pause the 'Trade Show Lead Capture' form and send incomplete submissions to Salesforce

Your AI agent analyzes naturalForms data and delivers actionable insights — automatically, in seconds.

5 hrs → 20 min
AI Agent Access

Your agent doesn't just read naturalForms — it orchestrates it.

Read

Read: Forms (ID, name, status, field schemas, notification rules), submissions (timestamp, IP, email, name, phone, company, all custom fields, completion status, e-signature metadata, GPS lat/long, photo/video URLs), users (ID, email, permissions), and real-time webhook events for offline-synced responses.

Write

Write: Activate or deactivate forms, update field configurations (labels, validation, required status, dropdown options), modify notification recipients and redirect URLs, trigger webhook deliveries to CRMs, and tag submissions with custom statuses for workflow routing.

Monitor

Monitor: Tracks submission velocity, completion rate drops, offline sync delays, forms with high abandonment at specific fields, e-signature capture failures, and GPS coordinate anomalies. Alerts when thresholds breach or webhook deliveries fail, with auto-retry logic and escalation to your team.

Claude, ChatGPT, and Cursor can activate or deactivate forms, update field configurations, and trigger webhook syncs to your CRM when submission thresholds are met. They push partial responses to nurture sequences and flag forms with low completion rates for redesign. Every write action is logged with timestamp, agent identity, and rollback instructions in your audit trail.

Claude ChatGPT Cursor Gemini Any MCP Client
Improvado Agent · naturalForms
You
Which naturalForms captured the most submissions with e-signatures in the last 30 days?
A
E-Signature Form Activity
Form Name Total Submissions E-Signatures
Trade Show Lead Capture 487 submissions 412 signed
Service Agreement 329 submissions 329 signed
Site Inspection Report 276 submissions 261 signed
Delivery Confirmation 198 submissions 184 signed
Safety Compliance Check 143 submissions 143 signed
5 forms · 1,433 submissions · 1,329 e-signatures (92.7%)
You
Pause the 'Trade Show Lead Capture' form and send incomplete submissions to Salesforce
A
Form paused and sync initiated
Trade Show form paused · 75 incomplete submissions queued for Salesforce
Destinations

Send naturalForms data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

SOC
SOC 2 Type II Audited data management
H
HIPAA Healthcare compliance
EU
GDPR EU data protection
CA
CCPA California privacy
Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with naturalForms as one of 1,000+ integrated sources.

Feature Improvado Supermetrics Funnel.io Fivetran
Data fields extracted 200+ ~90 ~120 ~80
Total integrations 1,000+ ~150 ~500 ~300
Cross-channel normalization (CDM) ✓ Built-in ✗ Manual ● Basic mapping ✗ Raw only
AI Agent access (MCP) ✓ Read, Write, Monitor
Data warehouse destinations ✓ 16+ warehouses & BI tools Sheets, Looker, BigQuery BigQuery, Snowflake, Redshift ✓ Broad warehouse support
Refresh frequency Every 15 min Scheduled triggers Daily / 6hr Every 15 min (premium)
SOC 2 Type II & HIPAA ✗ SOC 2 only ✓ SOC 2
Best for Teams that want an AI agent, not a pipeline Small teams, spreadsheets Mid-market, data teams Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

How does Improvado connect to naturalForms?
Improvado authenticates via API key generated in your naturalForms account settings. Setup takes under 10 minutes: paste your key, select forms to sync, and authorize webhook endpoints. Historical submissions backfill immediately, and real-time webhooks activate for new responses. No code or IT required.
What naturalForms data does Improvado pull?
Improvado extracts forms (ID, name, active/inactive status, field schemas), submissions (timestamp, IP, email, name, company, all custom field values, completion status), e-signature metadata with audit trails, GPS coordinates, and media attachment URLs. It also pulls user accounts with permission levels. Refresh happens via real-time webhooks for submissions and 5-minute polling for form configuration changes.
How often does naturalForms data refresh?
Submissions sync instantly via webhooks the moment a form is completed or saved offline (syncing when the device reconnects). Form metadata and user accounts refresh every 5 minutes via API polling. You can trigger manual syncs anytime from the Improvado dashboard. Enterprise customers can configure custom intervals down to 1-minute polling for high-velocity lead capture scenarios.
Can the AI agent write data back to naturalForms?
Yes. Your AI agent can activate or deactivate forms, update notification settings and redirect URLs, modify field configurations (labels, validation rules, dropdowns), and trigger webhook deliveries to downstream systems. It cannot delete historical submissions but can flag them with custom status tags. Every write operation is recorded in Improvado's audit log with agent name, timestamp, and change diff for compliance and rollback.
Is naturalForms data secure with Improvado?
Improvado is SOC 2 Type II certified and GDPR/CCPA compliant. All naturalForms API keys are stored in encrypted credential vaults with role-based access controls. Data in transit uses TLS 1.3; data at rest is AES-256 encrypted. Submission data containing PII (emails, signatures, GPS coordinates) is automatically classified and governed by your data retention policies. HIPAA-compliant configurations available for healthcare customers.
How does naturalForms connect with other platforms in Improvado?
Improvado maps naturalForms submissions to a Common Data Model alongside 1,000+ marketing, sales, and analytics platforms. You can join form responses (by email or phone) to Salesforce opportunities, HubSpot contacts, and Google Ads click IDs to calculate true cost-per-lead. GPS coordinates from naturalForms merge with regional ad spend to show which geographies deliver the highest-quality field leads. Your AI agent queries across all sources in natural language without writing SQL.