Beeswax + Improvado: Programmatic Data Automated
Connect Beeswax Entity and let AI agents query programmatic bid data, inventory metrics, and audience insights alongside all your media channels.
Key Takeaways Connect Beeswax Entity integration automatically
Improvado connects to Beeswax Entity through secure API authentication to extract your programmatic advertising data automatically. The platform pulls campaign performance, bid data, inventory metrics, and audience insights without manual CSV exports. Data refreshes run on your schedule with real-time, hourly, or daily options for timely optimization. Your Beeswax programmatic data flows directly to your chosen destination without technical configuration.
Unified programmatic data across DSP platforms
Improvado normalizes Beeswax Entity data using the Marketing Common Data Model (MCDM) for consistent reporting across all advertising platforms. Programmatic performance metrics align with your Google Ads, Facebook, and other media channels using standardized field names. Cross-platform media analysis becomes possible when DSP data shares the same structure as your other advertising investments. Build comprehensive media dashboards that include programmatic performance alongside all paid media channels.
Data objects and fields Improvado extracts from Beeswax Entity
| Object | Fields |
|---|---|
| Campaign | spend impressions clicks conversions CPM CPC CTR |
| Line Item | bid_amount impressions spend frequency_cap pacing win_rate |
| Creative | impressions clicks CTR spend viewability_rate |
| Segment | users impressions clicks match_rate cost |
From connection to autonomous action in three steps
Connect
Authenticate with Beeswax Entity API in one click. Improvado normalizes campaign data, spend, impressions, clicks, conversions, and ROAS alongside 1000+ marketing sources automatically.
Ask
Ask about Beeswax Entity performance in plain English. Surface campaign-level spend, ROAS, impression share, conversion rates, CPA trends, or compare line item performance across flights.
Act
The agent pauses underperforming campaigns, adjusts line item budgets, updates bid strategies, or duplicates high-performing creatives in Beeswax Entity. Every write action is logged with timestamp and approval status.
What teams ask their AI agent about Beeswax Entity
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare programmatic performance against search and social campaigns in unified reports.
Your AI agent analyzes Beeswax Entity data and delivers actionable insights — automatically, in seconds.
Optimize programmatic bidding strategies using cross-platform audience performance data.
Your AI agent analyzes Beeswax Entity data and delivers actionable insights — automatically, in seconds.
Generate executive dashboards showing total media ROI including programmatic investments.
Your AI agent analyzes Beeswax Entity data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Beeswax — it optimizes your bids.
Read
Pull campaign performance, line item metrics, creative stats, spend by advertiser, impressions, clicks, conversions, ROAS, CPA, bid win rates, and flight schedules from Beeswax Entity in real time.
Write
Pause or activate campaigns, adjust line item budgets and bid modifiers, update flight schedules, duplicate campaigns, change creative assignments, and modify targeting parameters directly in Beeswax Entity.
Monitor
Set alerts for campaigns exceeding daily budgets, ROAS dropping below thresholds, conversion rates declining, impression delivery pacing issues, or bid win rates falling outside target ranges in Beeswax Entity.
AI agents query bid performance, inventory costs, and audience reach to compare programmatic efficiency against search and social campaigns. They identify audience segments with high programmatic engagement but low conversion rates across other channels. Agents calculate blended media ROI by combining Beeswax spend with revenue data from Stripe or Salesforce.
| Campaign | Conversions | CPA |
|---|---|---|
| Shopping - Black Friday | 1,847 | $18.24 |
| Retarget - Abandoned Cart | 1,293 | $22.67 |
| Prospecting - Lookalike | 982 | $31.09 |
| Brand Defense - Tier 1 | 741 | $14.88 |
| Video - Mid Funnel | 638 | $28.42 |
Send Beeswax Entity data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Beeswax Entity as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What Beeswax Entity data can Improvado extract?
How often does Beeswax data sync to my data warehouse?
Can I combine Beeswax data with other advertising platforms?
Does Beeswax integration require technical setup?
Which destinations work with Beeswax Entity data?
How much historical Beeswax data can I access?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Beeswax Entity today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.