Connect Sprout Social and let AI agents query post performance, engagement metrics, and follower demographics across all social accounts.
Trusted by data-driven teams
Improvado connects directly to Sprout Social's API to extract post performance, engagement metrics, follower demographics, and publishing analytics. The integration pulls data from Facebook, Instagram, Twitter, LinkedIn, and other connected social accounts automatically. Analytics refresh daily to track engagement trends and audience growth. No manual report exports or data compilation required.
Sprout Social metrics get normalized through Improvado's Marketing Common Data Model alongside native platform data from Facebook Ads, Instagram, and LinkedIn. Post IDs, engagement rates, and audience metrics follow consistent formatting across all social channels. You can compare Sprout Social's aggregated metrics against direct platform APIs or analyze social performance alongside paid advertising results. All social data flows into your preferred warehouse or BI tool.
Data objects and fields Improvado extracts from Sprout Social
| Object | Fields |
|---|---|
| Posts | impressions reach engagement likes comments shares clicks date post_type network |
| Profile | followers following posts_count engagement_rate impressions profile_visits |
| Messages | inbound_messages outbound_messages response_time response_rate sentiment date |
| Audience | age gender location country city language interests |
| Tags | tag_name message_count sentiment_score response_rate date |
Each question maps to a report Improvado pulls from Sprout Social, with the fields it uses.
Profile Analytics reports follower growth per profile per day, split into organic and paid gains. Sum the month for each profile.
Post Analytics gives each post its impressions, reactions, comments, shares and link clicks. Rank posts by engagement per impression.
The Comments report holds each comment's text, time, network and link. An AI agent can read them and group the themes.
Reports and fields as listed in the Improvado platform on 3 October 2026. Up to 730 days of history. Analytics cover the profiles connected to your Sprout Social account.
The AI agent queries post performance, engagement rates, and follower demographics from Facebook, Instagram, Twitter, and LinkedIn via Sprout Social. It compares social engagement with native platform analytics and Google Analytics conversions. Ask it to track social media ROI by channel or create executive reports combining organic social with paid advertising spend.
Explore MCP →| Channel | Impressions | Engagement Rate |
|---|---|---|
| 2.4M | +4.8% | |
| 890K | +2.1% | |
| 1.1M | -0.3% | |
| 620K | +1.2% | |
| TikTok | 1.8M | +7.6% |
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Sprout Social as one of 1,350+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,350+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”
“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.
Choose which cookies this site may use. Necessary cookies are always on. See the Cookie policy for the full list.
Necessary
Required for core functionality and security. Always active.
Analytics
Helps us understand how the site is used so we can improve it.
Marketing
Lets us measure campaigns and show relevant messaging across channels.
