Data sources
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Sprout Social

Connect Sprout Social Data — Social ROI Clarity

Extract engagement metrics, follower growth, and social media performance from Sprout Social. Combine social data with revenue metrics in your preferred analytics platform.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Sprout Social to your analytics platform

Improvado connects directly to Sprout Social's API to extract post performance, engagement metrics, follower demographics, and publishing analytics. The integration pulls data from Facebook, Instagram, Twitter, LinkedIn, and other connected social accounts automatically. Analytics refresh daily to track engagement trends and audience growth. No manual report exports or data compilation required.

Sprout Social Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Sprout Social + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified social media data across all channels

Sprout Social metrics get normalized through Improvado's Marketing Common Data Model alongside native platform data from Facebook Ads, Instagram, and LinkedIn. Post IDs, engagement rates, and audience metrics follow consistent formatting across all social channels. You can compare Sprout Social's aggregated metrics against direct platform APIs or analyze social performance alongside paid advertising results. All social data flows into your preferred warehouse or BI tool.

Use Cases

What users ask their Sprout Social integration

Cross-channel
Compare Sprout Social engagement rates with native Instagram and Facebook analytics.
4 hrs → 25 min
Budget optimization
Track social media ROI by connecting Sprout Social data to Google Analytics conversions.
Manual → auto
Executive reporting
Create executive social media reports combining Sprout Social with paid advertising spend.
3 hrs → 15 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Sprout Social metrics can Improvado extract?
+
Improvado extracts post performance, engagement metrics, follower growth, audience demographics, and publishing analytics from Sprout Social. This includes likes, shares, comments, reach, impressions, and follower counts across all connected social accounts.
Does the integration include all social platforms in Sprout Social?
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Yes, Improvado extracts data from all social platforms connected to your Sprout Social account including Facebook, Instagram, Twitter, LinkedIn, and others. Each platform's metrics are included in the data extraction.
How often does Sprout Social data update?
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Sprout Social data refreshes daily through Improvado's automated pipeline. The integration pulls the latest engagement metrics, follower counts, and post performance each day.
Can I combine Sprout Social data with paid social advertising?
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Yes, Improvado normalizes Sprout Social organic metrics alongside Facebook Ads, LinkedIn Ads, and other paid social platforms. You can analyze organic vs paid performance in unified dashboards.
What destinations work with Sprout Social data?
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Sprout Social data flows to BigQuery, Snowflake, Redshift, Azure SQL, Tableau, Power BI, and Looker. Improvado handles data transformation and loading automatically.
Does the integration include Sprout Social's listening data?
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The integration focuses on publishing analytics and engagement metrics from Sprout Social. Social listening data availability depends on your Sprout Social plan and API access levels.